FP7McCann: Most Effective Agency Network at 2025 MENA Effies

Advertisement

FP7McCann brought home 15 Wins for regional and global brands including Arla, McDonald’s, Nestlé and Harley-Davidson Motor Company

• Named the most effective Agency Network of the Year (FP7McCann MENAT) and most effective Advertising Agency Office of the Year (FP7McCann Dubai)
• Awarded the coveted Grand Prix for Arla Foods’ purpose-led campaign, Recipe for Change
• Marks a historic first-ever Effie win for McCann Content Studios MENAT

FP7McCann further cemented its regional leadership, earning 15 wins at this year’s MENA Effie Awards – emerging as the Most Effective Agency Network of the Year (FP7 McCann MENAT) and Most Effective Advertising Agency Office of the Year (FP7 McCann UAE).

This recognition marks yet another milestone in what a landmark year for the agency has been, following its ranking as #1 Agency in the UAE and Highest Ranked Network Agency in MENA in the Cannes Lions Global Creativity Report 2025.

The agency’s standout accolade of the night was the coveted Grand Prix, awarded to Recipe for Change for Puck by Arla Foods - a purpose-driven campaign that tackled food insecurity in Lebanon by transforming traditional home recipes into a community-first restaurant model that created sustainable income for local families. The work was delivered in collaboration with MCN sister agencies Current Global MENAT and Craft.

Spanning categories from purposeful creativity and food retail to automotive and men’s health, FP7 McCann’s wins reflect the breadth of its cross market integration and its enduring partnerships with global and regional brands.

With major wins across both the UAE and Egypt, the results underscore FP7McCann’s MENAT-wide capability - a connected network delivering culturally resonant, effective ideas across borders, categories, and enduring client relationships.

Commenting on this achievement, Tarek Miknas – CEO of FP7 McCann MENAT says: “Effectiveness is the ultimate measure of partnership, and this year’s Effies reflect the strength, ambition, and trust we’ve built with brands across the region. From Dubai to Cairo, our teams showed what happens when creativity, strategy, and purpose move in one direction. Emerging as the region’s most effective agency network is an honour and we proudly share this honour with our clients, our MCN family, and the people who bring Truth Well Told™ to life every day.”