Tarek Nour Advertising and Orange Dream of the Eighth AFCON Star

Tarek Nour Advertising calls on all Egyptians to dream big and cheer louder with Orange’s campaign for the Africa Cup of Nations 2025, titled “Football stars have changed, the jersey stars haven’t”. The campaign reflects on how much has changed since Egypt’s last win in 2010, while reminding Egyptians that the passion, hope, and belief remain exactly the same.

By leveraging the popularity of football icons such as Wael Gomaa, Mohamed Barakat, Ahmed Hossam (Mido), Mohamed Zidan, Sayed Moawed, El Hadary and Omar Moawed, and contrasting their life with today’s game. The campaign delivers a powerful message: while everything around Egyptian football may have evolved, one dream remains unchanged, winning the eighth star for AFCON.

With seven stars proudly carried on the national team jersey, the eighth has remained just out of reach. Tarek Nour Advertising highlights this collective longing, turning it into a rallying cry rather than a frustration.

In Egypt, football is more than a game; it is pride, identity, and history. Tarek Nour Advertising and Orange share this deep-rooted passion by standing alongside fans, motivating them, and creating a meaningful, positive impact on the football community through its communications.

“The story has never been about giving up; it has always been about the comeback,” said نجوم‘ :Associate Creative Director Mohamed Lewa. This is reflected in the campaigns tagline Football stars have changed, the jersey stars( .الكورة اتغیروا... ونجوم التیشیرت لسھ. عایزین النجمة التامنة haven’t. It’s time for the eighth star!)

Through this partnership, Tarek Nour Advertising and Orange invite football fans to witness the change, relive the dream, and unite once again behind the pursuit of the eighth star. Watch the campaign here: https://youtu.be/ixIorcBsrJs?si=lqpbrgcWco2LhHz8