Digital Marketing

News

Esports’ Biggest Fans Aren’t Where You’d Expect

Gaya Salam 27 Oct, 2025

Media

Florian Pfeifer to Head Flywheel MENA, Driving OMG’s E-commerce Expansion

Gaya Salam 16 Oct, 2025

In Brief

Snap Rolls Out “App Power Pack” in Saudi Arabia to Boost App Installs

Gaya Salam 1 Oct, 2025

In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

ArabAd's staff 23 Mar, 2025

In Brief

Zenith MENA gets the TikTok Marketing Partner badge

ArabAd's staff 4 Mar, 2025

In Brief

Publicis Media ME and Landmark Reach join forces to take shopping experiences to the next level

ArabAd's staff 26 Feb, 2025

In Brief

This Ramadan, Snap is redefining snapping for brands

ArabAd's staff 14 Feb, 2025

Tech/Digital/AI

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

Advertising

Roger Halaby on Narcissistic Consumers

Roger Halaby, Hanging Gardens 2 Jan, 2025

In Brief

6thStreet sees high benefits from Gupshup’s strong conversational marketing approach

ArabAd's staff 28 Nov, 2024

In Brief

Interact, the global platform uniting Data, Creative Production, Media and Commerce, to be fully integrated across MCN and its agencies

ArabAd's staff 26 Nov, 2024

In Brief

WebEngage partners with Sobha Realty to redefine customer engagement with AI

ArabAd's staff 12 Nov, 2024

In Brief

Performics ME earns Google Marketing Platform Partner & Reseller status in MENA

ArabAd's staff 29 Oct, 2024

In Brief

MKV Digital introduces MKV Creators, a new specialized division

ArabAd's staff 28 Oct, 2024

Tech/Digital/AI

Influence is Evolving, and Creators are Leading

Amine Al adem, Spark Foundry 24 Oct, 2024