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            <loc>https://www.arabaddigital.com/en/article/6134-snap-launches-promoted-places-transforming-the-snap-map-into-a-powerful-driver-of-real-world-discovery</loc>
            <lastmod>2026-05-11</lastmod>
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                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1778492244_main-pic-1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Snap Launches Promoted Places, transforming the Snap Map into a Powerful Driver of Real-World Discovery]]></video:title>
                    <video:description><![CDATA[Snap Inc.&amp;nbsp;announced the launch of&amp;nbsp;Promoted Places, a new advertising solution that brings sponsored locations directly to the Snapchat Map, enabling brands to drive measurable in-store visits at scale.]]></video:description>
                                        <video:publication_date>2026-05-11T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/6105-omnicom-advertising-and-google-launch-first-ai-powered-creative-intelligence-system-in-the-middle-east</loc>
            <lastmod>2026-04-24</lastmod>
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            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1777029702_main-pic.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Omnicom Advertising and Google Launch First AI-Powered Creative Intelligence System in the Middle East]]></video:title>
                    <video:description><![CDATA[Regional-first partnership deploys dual-AI model combining performance
science with creative ambition

]]></video:description>
                                        <video:publication_date>2026-04-24T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/6089-gemini-is-stopping-harmful-ads-before-people-ever-see-them</loc>
            <lastmod>2026-04-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1776425079_main-pic-2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Gemini is stopping harmful ads before people ever see them]]></video:title>
                    <video:description><![CDATA[Keerat Sharma, VP &amp;amp; General Manager, Ads Privacy and Safety explains&amp;nbsp;how they’re using
AI to stay ahead of even the most sophisticated scammers in our 2025 Ads Safety
Report.&amp;nbsp;]]></video:description>
                                        <video:publication_date>2026-04-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/6084-publicis-groupe-middle-east-appoints-chief-ai-officer-to-drive-next-phase-of-ai-transformation</loc>
            <lastmod>2026-04-16</lastmod>
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                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1776336410_main-pic-1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Publicis Groupe Middle East Appoints Chief AI Officer to Drive Next Phase of AI Transformation]]></video:title>
                    <video:description><![CDATA[Publicis Groupe Middle East announced the appointment of Zachary Bambach as Chief AI Officer, a newly created role that reflects the Groupe’s focus on accelerating AI as a core driver of transformation, embedding AI more deeply across how it delivers growth, performance and business transformation for clients.]]></video:description>
                                        <video:publication_date>2026-04-16T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/6075-become-the-next-google-gemini-student-ambassador-in-saudi-arabia</loc>
            <lastmod>2026-04-13</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1775737467_main-pic-7.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Become the next Google Gemini Student Ambassador in Saudi Arabia]]></video:title>
                    <video:description><![CDATA[If you’re a current student at a university in Saudi Arabia, then this is your chance to apply for the Google Gemini Student Ambassadorship Program. It is our first edition, and we’re very excited to receive your application.&amp;nbsp;The is a 7-month exclusive program for a selected group of students, who are enthusiastic about AI developments in the region and beyond, and are eager to learn and share their knowledge with their peers.The program offers different perks for selected ambassadors including:&amp;nbsp;Mentorship from Google teams Exclusive invites to events and trainingsGoogle-issued certification upon program completion Gemini swag &amp;amp; many more!&amp;nbsp;Google launched Gemini 3Selected ambassadors will be leading weekly missions and facilitating on-campus activities to educate others on AI and share meaningful insights back to Google’s product teams.&amp;nbsp;The application is open until April 18 - submit yours now!]]></video:description>
                                        <video:publication_date>2026-04-13T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/6051-the-inhouse-and-mindfield-launch-peo-an-ai-integrated-framework-to-solve-the-13b-podcast-discovery-gap-in-mena</loc>
            <lastmod>2026-04-06</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1775134548_main-pic-3.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Inhouse and MindField Launch PEO: An AI-Integrated Framework to Solve the $1.3B Podcast &quot;Discovery Gap&quot; in MENA.]]></video:title>
                    <video:description><![CDATA[In a move that redefines the regional media value chain, The Inhouse, a boutique marketing and media consultancy, and MindField, a data-driven digital powerhouse, part of MindField Hub, have announced a strategic partnership to launch Podcast Engine Optimization (PEO).&amp;nbsp;]]></video:description>
                                        <video:publication_date>2026-04-06T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/6045-standard-chartered-foundation-and-village-capital-launch-the-2026-women-in-tech-accelerator-in-the-uae</loc>
            <lastmod>2026-04-03</lastmod>
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            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1775131550_main-pic-1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Standard Chartered Foundation and Village Capital launch the 2026 ‘Women in Tech’ Accelerator in the UAE]]></video:title>
                    <video:description><![CDATA[The eighth edition of the programme to empower female entrepreneurs
in the UAE with skills, funding and global networks]]></video:description>
                                        <video:publication_date>2026-04-03T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/6041-bain-company-announces-expansion-of-lead-global-management-consulting-partnership-with-palantir</loc>
            <lastmod>2026-04-02</lastmod>
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            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1775128558_main-pic-2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Bain &amp; Company announces expansion of lead global management consulting partnership with Palantir]]></video:title>
                    <video:description><![CDATA[Bain &amp;amp; Company announced an expansion of its lead management consulting partnership with Palantir, a global leader in advanced data analytics and artificial intelligence platforms.]]></video:description>
                                        <video:publication_date>2026-04-02T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/6036-truecaller-crosses-500-million-users</loc>
            <lastmod>2026-04-01</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1775044940_main-pic-2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Truecaller Crosses 500 Million Users]]></video:title>
                    <video:description><![CDATA[Truecaller, the leading global platform for
safe and trusted communication,&amp;nbsp;
announced that it has surpassed 500 million users worldwide, marking a
significant milestone in the company’s mission to build trust in communication.]]></video:description>
                                        <video:publication_date>2026-04-01T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5991-truecaller-partners-with-anymind-group-to-expand-direct-sales-footprint-across-mena-and-southeast-asia</loc>
            <lastmod>2026-02-27</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1772205950_main-pic-2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Truecaller Partners with AnyMind Group to Expand Direct Sales Footprint Across MENA and Southeast Asia]]></video:title>
                    <video:description><![CDATA[Truecaller, the leading global communications platform, today announced a strategic direct sales reseller partnership with AnyMind Group, a Business-Process-as-a-Service company for marketing, e-commerce and digital transformation. The collaboration is aimed at accelerating the growth of Truecaller’s direct advertising business across the Middle East &amp;amp; North Africa (MENA) and Southeast Asia (SEA) regions.Under this partnership, AnyMind Group will serve as the exclusive intermediary for Truecaller’s advertising inventory across Egypt, UAE, Qatar, Saudi Arabia, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam. The scope of the partnership is focused specifically on enabling brands and agencies to leverage Truecaller’s premium ad formats to reach highly engaged, high-intent users through relevant, data-driven advertising solutions.With a strong on-ground presence and established relationships with leading advertisers and agencies across MENA and SEA markets, AnyMind Group brings deep regional expertise that will support the scaling of Truecaller’s advertising footprint locally. The partnership is designed to empower brands with impactful placements on Truecaller’s trusted communications platform, helping drive meaningful engagement with users in these fast-growing digital economies.Truecaller continues to see strong user adoption across MENA and Southeast Asia, presenting advertisers with significant opportunities to connect with audiences in trusted, brand-safe environments. By combining Truecaller’s global scale, proprietary data capabilities, and premium ad formats with AnyMind Group’s local market leadership and execution strength, the partnership aims to unlock the full monetization potential of Truecaller’s ad inventory in these regions.Hemant Arora, VP – Global Ad Sales Business at Truecaller, said:&amp;nbsp;“As Truecaller continues to expand its global advertising business, partnerships with strong regional players like AnyMind Group are critical to delivering localized expertise and measurable outcomes for advertisers. MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform.”Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA from AnyMind Group added: “We are excited to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia. With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see strong potential to drive more relevant, high-impact advertising outcomes for advertisers looking to deepen engagement in these dynamic markets.”This collaboration marks an important milestone in Truecaller’s broader international expansion strategy, focused on building strong local partnerships to deliver measurable value to advertisers while driving sustainable revenue growth across emerging markets.]]></video:description>
                                        <video:publication_date>2026-02-27T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5983-tiktok-enabled-smbs-add-aed-11-billion-to-the-uae-economy-support-7000-jobs</loc>
            <lastmod>2026-02-23</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1771922516_main-pic-2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[TikTok-Enabled SMBs Add AED 1.1 Billion to the UAE Economy &amp; Support 7,000 Jobs]]></video:title>
                    <video:description><![CDATA[TikTok unveiled its UAE Economic Impact Report at the World Government Summit, which recently concluded its 2026 edition with the largest international participation in the Summit’s history, bringing together 6,250 government leaders and experts from around the world under the theme “Shaping the Governments of the Future.”TikTok-enabled small and medium-sized businesses (SMBs) added AED 1.1 billion to the UAE economy and supported more than 7,000 jobs, underscoring the platform’s growing role in driving economic value and employment.The report examines TikTok’s contribution to the UAE’s economic, creative, and social development. Titled The TikTok Effect: Enabling the UAE’s Dynamic Digital Economy, the report was announced in the presence of His Excellency Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications. Its findings highlight TikTok’s expanding role in supporting entrepreneurship, enabling the creative economy, and contributing to human capital development.The report, developed in partnership with Redseer Strategy Consultants, finds that TikTok plays a significant role in empowering small and medium-sized businesses (SMBs) and creators in the UAE. Based on Redseer estimates, over 10,000 SMBs started their business because of TikTok, and more than 70,000 local SMBs are active on the platform . Beyond economic impact, the platform supports skills development, cultural expression, tourism discovery, and digital wellbeing, with a majority of users reporting learning and personal or professional skill gains through TikTok. Overall, the report demonstrates TikTok&#039;s impact on the UAE’s digital economy, creative ecosystem, and inclusive growth ambitions.His Excellency Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications, affirmed that the UAE has emerged as a global leader in the digital economy and a hub for innovation, driven by a forward-looking vision that prioritizes digital ecosystem development and the adoption of advanced technologies as core pillars of economic growth.Al Olama noted that the UAE has built a strong digital and regulatory foundation and fostered a business-friendly entrepreneurial environment, enabling global platforms to expand their impact and contribute to the growth of the digital economy and creative industries. Advanced technologies, he added, are central to strengthening economic competitiveness and enhancing well-being, in line with the country’s national development objectives.&quot;TikTok has evolved from an entertainment platform into a functional layer of the UAE&#039;s digital landscape. This report shows that our impact extends far beyond the screen, contributing over AED 1 billion to the economy and supporting thousands of jobs,” said Jenan Mohamed Alhashili, Head of Public Policy, GCC.&quot;By lowering barriers for Emirati entrepreneurs and showcasing the UAE’s vibrant culture to the world, we are proud to support the nation’s future-ready, innovation-led vision. Whether it is a local brand finding its first customer or a creator building a global career, TikTok is helping drive the real-world economic outcomes that enable the UAE’s growth ambitions.&quot;&amp;nbsp;Creative Economy &amp;amp; Sector DiversificationConstantly driven by an aim to boost the local creative industry, TikTok has become a key platform for the UAE’s growing creative economy and sector diversification. One in four creators cite TikTok as the primary reason they began creating content, with many progressing from part-time activity to sustainable, income-generating creative careers. TikTok further enables monetisation across content creation, media, fashion, music, and entertainment, aligning with the UAE’s diversification objectives. Through the platform&#039;s amplification of creator-led influence, TikTok strengthens the UAE’s creative ecosystem and supports the growth of new digital professions.Tourism, Culture &amp;amp; Destination Discovery&amp;nbsp;TikTok has emerged as a powerful engine for destination discovery and tourism promotion in the UAE. The report findings show that an estimated 10% of tourist spending is influenced by TikTok demonstrating the platform&#039;s active role in shaping how the UAE is perceived as a leading travel destination worldwide: in priority inbound markets such as the UK and United States, 50% of TikTok users report awareness of the UAE as a travel destination through TikTok.&amp;nbsp;Among domestic users, 39% say TikTok has increased their awareness of travel destinations within the country, influencing decisions around attractions, restaurants, events, and experiences. By enabling creator‑led, locally produced storytelling that turns destinations into practical ‘what to do’ moments, TikTok helps showcase the UAE as a modern, innovative, and culturally diverse place to explore, while driving tangible economic engagement both on and off the platform.Human Development , Social Connection &amp;amp; National Pride&amp;nbsp;Beyond economic outcomes, TikTok contributes meaningfully to human development, skills building, and social cohesion across the UAE’s diverse population. According to the report, 26% of users cite learning as their primary reason for using TikTok, while 75% of users report developing professional skills and 81% report building personal skills through the platform. Educational and informational content is widely consumed beyond formal learning environments, with 94% of users stating that TikTok is relevant for staying informed and accessing useful knowledge.&amp;nbsp;In a country home to over 200 nationalities, TikTok also plays a role in fostering community building and cultural exchange: 79% of users say the platform motivates them to express and share their cultural identity, while national moment hashtags such as #UAENationalDay and #UAEFlagDay generated more than 200,000 posts and over 2 billion views. Together, these interactions support social inclusion, shared experiences, and participation in the UAE’s increasingly digital society.Platform Responsibility, Trust &amp;amp; WellbeingThe report also highlights TikTok’s emphasis on digital safety, trust, and user wellbeing as core foundations of its role in the UAE’s digital ecosystem. TikTok combines AI-based detection systems with human moderation to enforce community guidelines and reduce exposure to harmful content, while also investing in digital literacy and wellbeing initiatives tailored to local needs. Reflecting these efforts, 71% of users report that TikTok is taking meaningful steps to protect their privacy and safety.&amp;nbsp;As the platform evolves beyond entertainment, TikTok is increasingly positioned as a meaningful layer of the UAE’s digital ecosystem, aligned with national priorities such as We the UAE 2031 and the UAE Centennial 2071. In support of the UAE’s ambition to become a global hub for the digital economy, TikTok remains committed to fostering a safe and creative ecosystem for creators. By continuing to bridge the gap between small businesses and audiences, TikTok is not just reflecting the UAE’s growth, it is actively enhancing drive it.]]></video:description>
                                        <video:publication_date>2026-02-23T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5980-luma-ai-to-open-riyadh-office-to-accelerate-humain-create-and-partner-with-publicis-groupe-middle-east-to-power-ai-driven-creative-communications-across-mena</loc>
            <lastmod>2026-02-20</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1771610905_main-pic.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[LUMA AI TO OPEN RIYADH OFFICE TO ACCELERATE HUMAIN CREATE AND PARTNER WITH PUBLICIS GROUPE MIDDLE EAST TO POWER AI-DRIVEN CREATIVE COMMUNICATIONS ACROSS MENA]]></video:title>
                    <video:description><![CDATA[Publicis names Luma AI its preferred AI creative partner across the MENA region with a new Saudi office supporting clients and Arabic-native AI development through HUMAIN Create.&amp;nbsp;]]></video:description>
                                        <video:publication_date>2026-02-20T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5977-wpp-media-mena-hosts-social-media-giants-for-inaugural-media-maestros-client-event</loc>
            <lastmod>2026-02-19</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1771513052_main-pic-1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[WPP Media MENA hosts Social Media Giants for Inaugural ‘Media Maestros’ Client Event]]></video:title>
                    <video:description><![CDATA[Landmark session at The Farm, Al Barari features Meta, TikTok, Snap,
Pinterest, and YouTube together for the first time, delivering strategic
foresight on the future of social media and AI.]]></video:description>
                                        <video:publication_date>2026-02-19T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5979-wpp-media-mena-boosts-client-campaign-efficiency-with-tapper-partnership-delivering-13-cpa-reduction-for-du</loc>
            <lastmod>2026-02-19</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1771513268_main-pic-2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[WPP Media MENA Boosts Client Campaign Efficiency with Tapper Partnership, Delivering 13% CPA Reduction for du]]></video:title>
                    <video:description><![CDATA[Strategic
collaboration with traffic quality platform enhances data integrity and
eliminates wasted ad spend on major platforms like Google and Meta, driving
more sustainable performance outcomes for clients.]]></video:description>
                                        <video:publication_date>2026-02-19T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5971-belong-rebrands-with-bold-mission-to-make-digital-matter</loc>
            <lastmod>2026-02-16</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1771244785_main-pic.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Belong Rebrands with Bold Mission to “Make Digital Matter”.]]></video:title>
                    <video:description><![CDATA[Digital product agency supports its mission with “Living Platforms”,
a next-generation model to power digital assets with growth, adaptability, and
enduring business value.]]></video:description>
                                        <video:publication_date>2026-02-16T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5953-how-ai-is-transforming-security-across-the-middle-east</loc>
            <lastmod>2026-02-09</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1770569268_main-pic.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[How AI is transforming security across the Middle East]]></video:title>
                    <video:description><![CDATA[In just two years, workers across the Middle East have shifted their outlook on AI. Between PwC’s 2023 and 2025 Workplace Hopes and Fears survey, AI optimism almost doubled, thanks in large part to emphatic government support. Adoption rates and use cases are projected to continue growing, with some estimates predicting the sector will reach $320 billion by 2030.&amp;nbsp;The MENA region has long been an early adopter of emerging technologies and has already embedded AI-driven developments into its civic planning, including enhanced emergency response, smart city projects and integrated public security. While energy and commercial output remain a steadfast cornerstone of their economy, rapid urban development and a push for international tourism have created further opportunities for AI to transform physical security.Why the Middle East is ideal for AI-driven security&amp;nbsp;If AI is to prove itself an essential global security innovation, the MENA region is its proving ground. As global hubs for trade and investment and powerhouse exporters of natural resources, these environmentally diverse countries have dense populations and distributed operations, which put their security systems under scrutiny.Operational complexity for security strategy in the Middle East comes in the form of:&amp;nbsp;Huge international crowdsPeople travel from around the world to attend sporting events and conferences, filling the streets of cities like Dubai and Riyadh with energetic crowds. These groups may act erratically and struggle to communicate with locals.Strained public infrastructureHospitals and transportation hubs face increased pressure from a growing domestic population and rising numbers of tourists.&amp;nbsp;Distributed and isolated assetsProtecting airports and hotels requires a very different approach to security infrastructure than secluded pipelines and remote industrial sites. The geographic scale and extreme weather conditions across the Middle East create additional complexity that traditional systems struggle to address.&amp;nbsp;Government investments in smart infrastructure have utilised AI to simplify these often conflicting priorities and strengthen operators&#039; and responders&#039; ability to act with clarity and speed.&amp;nbsp;How AI has changed security operationsSecurity operations across the Middle East have already adapted to AI systems. Traditional CCTV cameras require constant observation and manual alerts. This results in an enormous time and labour-intensive investment for busy areas like transport hubs. AI security cameras automate this process.&amp;nbsp;Public institutions such as the Dubai Police have integrated these cameras into their broader smart policing initiative, using predictive analytics and automated alerts to enable faster responses and reduced workloads. These AI algorithms focus on pattern recognition and identify anomalies and unusual behaviour that often precede disruptive events, enabling a more proactive approach to security interventions.&amp;nbsp;The Saudi Data and AI Authority&#039;s order makes AI security a central tenet of the country’s digital transformation. The AI platform Baseer was used to analyse crowd density and movement at the Grand Mosque during the Hajj pilgrimage, enabling security teams to observe precise data in real time during one of the busiest periods of the year.At the heart of these developments is a close attention to governance, ethics and transparency. Regional authorities emphasise the importance of AI as a security tool that enhances human decision-making rather than supplants it. Their regulations on privacy, accountability and public trust underpin their digitisation efforts and grow in importance as AI automation becomes more commonplace.&amp;nbsp;Transforming situational awareness and public safety with AIThe Middle East’s deployment of AI platforms has had a resounding impact on private and public sector organisations. Intelligent systems enhance visibility in crowded areas and complex, distributed sites, delivering measurable gains in efficiency and safety. Clear governance and human oversight have been instrumental factors in ensuring the MENA region remains a world leader in AI-powered security.&amp;nbsp;John KimJohn brings over 15 years of experience in product development and design, specializing in physical security solutions. As Senior Director of Product and Design for Avigilon at Motorola Solutions, his expertise lies in driving innovative hardware development and implementing agile best practices to deliver cutting-edge products. John also possesses a keen understanding of cloud security, AI and emerging technology trends, leveraging them to shape the future of security solutions.]]></video:description>
                                        <video:publication_date>2026-02-09T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5900-a-pragmatic-combination-traccs-deep-regional-trust-with-ainigma-proven-adoption-methods</loc>
            <lastmod>2025-12-23</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1766482656_main-pic.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[A pragmatic combination: TRACCS’ deep regional trust with AINIGMA proven adoption methods]]></video:title>
                    <video:description><![CDATA[As generative AI rapidly reshapes the communications and creative landscape, the Middle East is moving beyond experimentation toward real, scalable adoption. In this interview for ArabAd, Iain Akerman speaks with Arne Mosselman, CEO of Ainigma, about the partnership between Ainigma and TRACCS, a collaboration designed to turn AI ambition into tangible performance.]]></video:description>
                                        <video:publication_date>2025-12-23T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5901-al-jazeera-media-network-launches-the-core</loc>
            <lastmod>2025-12-23</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1766483078_main-pic-1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Al Jazeera Media Network Launches ‘The Core’]]></video:title>
                    <video:description><![CDATA[Al Jazeera Media Network announced a major expansion of its strategic collaboration with Google Cloud, naming the company as its main technology provider for Al Jazeera’s transformative initiative, &quot;The Core.&quot; This new collaboration aims to redefine the future of journalism by integrating Google’s advanced generative AI and agentic capabilities into the heart of news production.Al Jazeera designed “The Core” as a pioneering operational model to shift the role of AI from a passive tool to an active partner in journalism. Unlike traditional digital transformations that simply digitize existing workflows, &quot;The Core&quot; reimagines the entire news production lifecycle—from information gathering to content delivery—by embedding AI with humans in the loop at every stage. The project’s primary mission is to empower journalists to focus on high-value storytelling by offloading complex data processing and operational tasks to intelligent agents.Sheikh Nasser bin Faisal Al Thani, director general of Al Jazeera Media Network, said: &quot;Al Jazeera is committed to establishing a global technological ecosystem that cements our leadership in the AI era. &#039;The Core&#039; is the embodiment of this vision—an integrated model where human expertise and artificial intelligence work in tandem to modernize journalism. Google Cloud’s proven expertise in AI make it the ideal partner to help us execute this ambitious transformation, ensuring our journalism remains agile, accurate, and deeply engaging for our global audience.&quot;Alex Rutter, EMEA managing director, AI at Google Cloud, said: &quot;Al Jazeera&#039;s decision to build its new &#039;Core&#039; journalism platform leveraging Google Cloud Solutions is a pivotal step in developing the next generation of intelligent media. This transformational program leverages our advanced AI tools to reshape how journalists report and create news, and how audiences consume it. Together, Google Cloud and Al Jazeera are setting a new future direction for digital journalism.&quot;Under this expanded collaboration, Al Jazeera will deploy Google Cloud’s Gemini Enterprise and advanced agentic solutions for its employees to help them drive efficiencies across its global news network.&amp;nbsp;“The Core” project is designed as a cognitive operating model that integrates AI into the heart of journalism. It is built upon six interdependent pillars that form a single organic system:AJ Now: This central news platform, described as the &quot;heart of the news ecosystem,&quot; will leverage Google Cloud compute engine as well as Vertex AI Search and Gemini Enterprise to suggest questions, generate angles, and draft summaries in its Partner-AI Newsroom.AJ-LLM: As the &quot;Editorial Brain,&quot; this pillar utilizes a large language model fine-tuned on Al Jazeera&#039;s archives. It integrates with the Gemini Enterprise Suite for translation and summarization and uses NotebookLM to provide real-time analytical context for journalists.AJ Vision: The creative production hub will use a suite of Google&#039;s generative AI tools to produce immersive content, including Imagen, Veo, and others.AJ Data Lake: To enable data-driven journalism, this pillar will be built using BigQuery and Gemini Data Agents. These tools will help analyze large-scale data to uncover trends and create predictive dashboards.The Ops Engine: Focused on operational intelligence, this pillar uses Gemini for Workspace to automate internal workflows, decisions, and communications.The Academic and Knowledge Arm: This educational pillar will train journalists on advanced AI tools using Google Workspace and Gemini Enterprise.Ahmad Al-Fahad, executive director of technology and network operations at Al Jazeera, said: “Al Jazeera is committed to keeping pace with the technological advances shaping the media industry. We consistently strive to integrate the latest tools and best practices into content production across our channels and platforms.”Ghassan Kosta, regional general manager for Google Cloud in Qatar, Oman, Bahrain, and Iraq, said: &quot;This is a defining moment for media innovation. Building on our successful deployment of Gemini Enterprise, we are honored to be the main technology provider for &#039;The Core.&#039; Al Jazeera is setting a new global standard for how news organizations can leverage AI not just for efficiency, but for impact. We are proud to provide the secure, planet-scale infrastructure and agentic AI necessary to power this next generation of journalism.&quot;]]></video:description>
                                        <video:publication_date>2025-12-23T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5897-building-the-regions-largest-digital-supply-and-lead-the-transition-into-truly-scalable-pdooh</loc>
            <lastmod>2025-12-21</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1766146660_main-pic.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[“Building the region’s largest digital supply and lead the transition into truly scalable pDOOH”]]></video:title>
                    <video:description><![CDATA[Arab Ad sat down with Jalal Khanfour, Chief Commercial Officer, AlArabia to explore how the company is reshaping the future of out-of-home advertising in the region through scale, digitization, and automation. In this in-depth conversation, M. Khanfour shares how overcoming long-standing infrastructure challenges has unlocked true programmatic DOOH, why Dubai was chosen as the launchpad for automated outdoor buying, and how data, creativity, and cultural change are redefining the role of OOH in an increasingly omnichannel media landscape.For years, the missing piece in regional pDOOH has been scale. How did AlArabia overcome this challenge, and what infrastructure or strategic decisions allowed you to finally unlock true, programmatic reach?Over the past decade, the biggest barrier to programmatic DOOH in the region was scale. AlArabia solved this by transforming our entire network into a fully digital ecosystem -large, medium, and small formats; all centrally managed and programmatic-ready. This shift places the Kingdom among the top 10 global markets in DOOH penetration.With this foundation in place, we are now unlocking true programmatic reach. Our first automated, programmatic-enabled network is launching in Dubai with more than a 100-location allowing for a diversified geographical distribution and hence a more diversified audience buying.Your transformation to 100% digital coverage is a milestone very few markets have achieved. What were the biggest internal shifts, technological, cultural, or operational, that enabled this evolution?Reaching full digital coverage required far more than upgrading hardware, it demanded an organizational reset. Technologically, we rebuilt our infrastructure, so every screen functions as a dynamic digital asset: centrally managed, measurable, and ready for automated buying. Culturally, we shifted from selling panels to delivering audiences, impressions, and outcomes.&amp;nbsp;Operationally, we streamlined what was historically a manual, slow process and made OOH as simple to activate as any digital channel.Because demand for OOH in the Kingdom is extremely high, digitizing our network expanded capacity while preserving quality and consistency. These shifts are what enabled AlArabia to build the region’s largest digital supply and lead the transition into truly scalable pDOOH.Why did you choose Dubai as the first city to roll out programmatic OOH, and what does this launch reveal about the region’s readiness for full data-driven outdoor advertising?Dubai is one of the most digitally mature media markets in the region, with the right infrastructure, pace, and advertiser mindset to support automated DOOH transactions. It’s a market where competition across digital channels is intensifying, and speed and flexibility are now baseline expectations.Our digital network in Dubai had already reached full coverage, making it the ideal environment to introduce automated buying -streamlining transactions, enabling more efficient delivery, and proving what pDOOH can achieve at scale. We believe Dubai is perfectly positioned to lead this next phase of OOH evolution in an increasingly omnichannel world.How could brands in the region adapt their media mix to integrate programmatic outdoor, and what measurable outcomes are most exciting to you?PDOOH in the region is still in its early stages, but the opportunity is clear. As supply grows, brands can integrate programmatic OOH directly into their digital strategies; using the same DSPs, the same audience segments, and the same measurement frameworks they use for mobile, video, or display.This alignment allows brands to compare performance across channels in a unified dashboard, while OOH consistently adds incremental reach that digital-only screens can’t deliver. With pDOOH, advertisers gain flexibility: dynamic creative, time-of-day messaging, neighbourhood targeting, and the ability to extend consistency across every touchpoint; from the mobile screen to the street.You say innovation is a responsibility, not a buzzword. How do you ensure transparency, accountability, and real value for advertisers in a space where technology can sometimes outpace understanding?OOH already operates with a clear and established measurement currency. For programmatic to scale, the industry must commit to the same transparent, unified impression multiplier across all formats.If every media owner uses a different approach, we risk eroding trust and fragmenting the ecosystem. True transparency requires collaboration and aligned standards between OOH and digital specialists.At AlArabia, our goal is not to position programmatic as just another sales channel, but to build a reliable ecosystem that brands trust and agencies can plan around. Consistency in measurement is the foundation that will allow pDOOH to grow with confidence.You position pDOOH as more than a technical upgrade as a cultural shift in how brands communicate. How do automation, creativity, and data converge to redefine the role of outdoor in storytelling and impact?OOH is becoming more complex, with more advertisers, more budgets and more people to advertise to, so it is not getting any easier to plan for OOH and activate OOH. The channel would lose if we don’t make it easier for advertisers in this more accessible world.Al Arabia is launching the automated offering which will allow booking inventory in advance allowing advertisers to focus on effective planning, dynamic creative optimization, targeting specific audiences through day parting.&amp;nbsp;Programmatic OOH demands a new mindset from brands and agencies. What do you see as the biggest mindset shift still needed in the region for pDOOH to move from “nice-to-have” to “must-have”?The shift of mindset must come from all stakeholders:Media owners must embrace automation for pDOOH to exist at all, while also protecting the value of the medium. This is why AlArabia adopted approaches that preserves premium quality while enabling the flexibility advertisers expect.On the demand side, agencies and brands must shift from buying “billboards” to buying audiences, impressions, reach, and outcomes. And finally, the region must embrace experimentation: testing creative variations, contextual triggers, and targeted dayparting to understand what delivers the highest impact.Many companies in the region talk about programmatic transformation, but adoption remains slow. What do you think is still holding some players back and how is AlArabia choosing to lead instead of wait?We have built the largest DOOH supply in the region, which allows us to offer the scale, diversity, and quality of inventory needed to unlock the true potential of pDOOH. When advertisers see broad reach, consistent standards, and easier activation, pDOOH stops being a “future opportunity” and starts becoming a practical, high-impact part of their plans.This consequently allows agencies to focus on selling the medium rather than transacting it. According to a study presented at the World OOH organization in Milano last year, the time spent transacting OOH is 60% while strategic planning is 25% and educating clients is 15%.So even if OOH is 20% of the ADEX in the region, we believe that it is still not taking its fair share and automating the medium will help deliver the growth that we think is possible to take us to the next level.Al Arabia understands this opportunity behind automating the buying process and has the supply necessary to unlock this opportunity allowing agencies to spend more time strategizing for OOH and selling our medium.As pDOOH becomes more measurable and data-driven, it also exposes performance gaps. How prepared is the regional market to embrace full transparency, even when the data challenges long-held assumptions about outdoor effectiveness?There is a driving dangerous and erroneous belief that pDOOH is more data driven than non-programmatic OOH. This is feeding the narrative that pDOOH is better than traditional OOH, we need to address that dangerous narrative:The OOH industry in the GCC is already measured, Advertisers understand their Reach, the frequency and OTR impressions of their campaigns. So, OOH has already proven its value through data and research.]]></video:description>
                                        <video:publication_date>2025-12-21T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5882-snapchat-and-publicis-groupe-unveil-new-research-on-what-creators-want</loc>
            <lastmod>2025-12-09</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1765291022_main-pic-1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Snapchat and Publicis Groupe Unveil New Research on What Creators Want]]></video:title>
                    <video:description><![CDATA[New
Research in Saudi Arabia Decodes the Creator Mindset and the Power of
Authenticity on Snap]]></video:description>
                                        <video:publication_date>2025-12-09T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5883-fast-ventures-launches-fast-foundry-a-3-million-fund</loc>
            <lastmod>2025-12-09</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1765291263_main-pic-2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[FAST Ventures launches FAST Foundry, a $3 million fund]]></video:title>
                    <video:description><![CDATA[FAST Ventures launches FAST Foundry, a $3 million fund backing MENA’s next wave of AI, Retail Tech and Creator startups. Born in the region and built for the world, new venture studio will invest in and boost early stage companies with global potential]]></video:description>
                                        <video:publication_date>2025-12-09T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5872-mbc-group-launches-the-mobile-combat-game-tactical-strike</loc>
            <lastmod>2025-12-03</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1764758920_main-pic-2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[MBC GROUP launches the mobile combat game Tactical Strike]]></video:title>
                    <video:description><![CDATA[MBC GROUP has announced the launch of Tactical Strike, a 3D mobile combat game built on aiming, shooting, and close-range engagement. The game is available in both Arabic and English, with a Spanish version launching soon, making it accessible to mobile players across the world. In addition to attracting both new and professional gamers, Tactical Strike offers a range of advanced features, including Voice Chat, enabling team members to communicate and strategize in real time during gameplay, as well as Instant Multiplayer, allowing players to compete with others globally in immediate battles that generate live rankings and leaderboards.The game also provides a wide variety of challenges through different modes, each offering unique tactical opportunities and varying difficulty levels. Players can customize their characters with an extensive selection of weapons, ammunition, and abilities tailored to each challenge, mode, or stage. Tactical Strike is designed with a dynamic play style featuring highly responsive controls and smooth character movements, where every second counts in these high-stakes combat scenarios. All of this is delivered through striking 3D visual quality, rich graphical detail, and precise design that bring the battlefield to life, in addition to regular updates introducing new maps, weapons, and in-game events to keep the excitement ongoing.Commenting on the launch, Fadel Zahreddine, Group Director of Emerging Media at MBC GROUP, said: “Launching Tactical Strike on mobile devices marks the beginning of a new digital era for MBC, offering players around the world unique challenges and competitive experiences. It also reflects the widening regional footprint of MBC in the mobile gaming space. This is only the beginning, as we have more launches, games, and partnerships coming soon.”Zahreddine continues: “Our strategy in launching and developing games aligns with the rapid global evolution of this vital and influential sector, as well as with the digital gaming culture and strong young talent embraced by the Kingdom of Saudi Arabia—strengthening MBC’s position in gaming, esports, and related events.”In celebration of the game’s launch, MBC GROUP hosted the “Riyadh Rumble” activation at Twisted Labs – Riyadh Boulevard, attended by gamers, influencers, industry specialists, and gaming enthusiasts, along with senior executives from MBC GROUP. The event attracted a remarkable turnout from young audiences and showcased the game through live challenges and interactive experiences.]]></video:description>
                                        <video:publication_date>2025-12-03T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5859-abg-hosts-first-edition-of-marketer-of-the-future-middle-east-in-dubai</loc>
            <lastmod>2025-11-27</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1764240486_main-pic.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[ABG Hosts First Edition of “Marketer of the Future, Middle East” in Dubai,]]></video:title>
                    <video:description><![CDATA[The Advertising Business Group (ABG) has successfully
concluded the first edition of Marketer of the Future Middle East, in Dubai strengthening the region’s position as a hub for
transformative, AI powered and responsible marketing. The event brought
together senior leaders from brands, agencies, media, technology and government
to explore how marketing in the region is evolving.&amp;nbsp;Held on 20 November 2025 at the Theatre of Digital Art (TODA) in Souk Madinat Jumeirah, the event welcomed more than 200 industry professionals for a full day of keynotes, C level discussions and curated roundtables focused on the future of marketing, responsible advertising and the impact of AI.&amp;nbsp;Her Excellency Nehal Badri, Secretary General of the Dubai Media Council, opened the forum and highlighted the importance of advancing responsible advertising, creative excellence and cross sector collaboration as Dubai continues to strengthen its position as a global media and marketing hub: “Uncertainty dominates much of the world... but that is not the case in the UAE. We have moved far beyond that with ambitious leadership and a vision that believes the future is built only through creativity, innovation, and knowledge. This forward-thinking mindset is clearly reflected in Dubai’s D33 Economic Agenda, which aims to position Dubai among the world’s top three economic cities.”&amp;nbsp;The inaugural edition featured speakers and senior leaders from organizations including WFA, EMIR, The Brandtech Group, G42, Dubai Media Council, Dubai Media Inc., L’Oréal Middle East, Nestlé, Procter &amp;amp; Gamble, DMS (a Choueiri Group company), TikTok, Khaleej Times, Snapchat, Ipsos and others.&amp;nbsp;Discussions explored key opportunities shaping the next decade of marketing, including:&amp;nbsp;&amp;nbsp;The accelerating influence of AI on effectiveness and creativity The skills and competencies marketers need to lead the future Building trusted, transparent and responsible brandsThe evolution of content, consumer engagement and measurement Emerging standards and regulatory expectations across the GCC.As part of the program, ABG co-hosted a high level Responsible Advertising in the Gulf roundtable in collaboration with the International Chamber of Commerce and the Dubai Media Council. Senior leaders from marketing, legal, policy and media discussed how global and local standards can be more consistently applied in the region, and how self regulation can complement public policy to elevate industry practices.&amp;nbsp;The event was supported by ABG
partners including DMS as Platinum
Partner, TikTok and Snapchat as Gold Partners, and Publicis Groupe as Branding
Partner, and Ipsos, Tailwind EMEA and Officium as community partners. Khaleej
Times supported the event through coverage and amplification.&amp;nbsp;]]></video:description>
                                        <video:publication_date>2025-11-27T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5849-lebanons-next-chapter-in-a-region-powered-by-ai</loc>
            <lastmod>2025-11-21</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1764587398_main-pic-4.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Lebanon’s Next Chapter in a Region Powered by AI]]></video:title>
                    <video:description><![CDATA[On the occasion of
Lebanon’s Independence Day, and as the country searches for its path in a
challenging and uncertain context, Ghassan Kassabji, CEO
of Impact BBDO Dubai and Chief Growth Officer MENA, shares his perspective on the role
Lebanon could play in the region’s AI development.]]></video:description>
                                        <video:publication_date>2025-11-21T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5850-wpp-medias-inaugural-nextm-event-in-dubai-sets-new-benchmark-for-industry-innovation-with-ai-futurism-and-robotics</loc>
            <lastmod>2025-11-21</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1763720378_main-pic-1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[WPP Media’s Inaugural NextM Event in Dubai Sets New Benchmark for Industry Innovation with AI, Futurism, and Robotics]]></video:title>
                    <video:description><![CDATA[WPP Media MENA concluded its inaugural, groundbreaking NextM event in Dubai on Thursday. “The Canopy Effect” left the audience of senior clients and business leaders amazed and inspired by a tangible vision of a fully integrated, AI-driven media future. The event was widely praised for its exceptional production quality, the world-class caliber of its speakers, and its challenging, forward-thinking content that has shaken up the regional media landscape.NextM: The Canopy Effect was crafted to explore the vast, interconnected media and marketing ecosystem, moving beyond conversation to demonstrate how to architect channels for success. The agenda featured globally leading futurists, AI experts from Satalia and WPP, behavioral specialists, and a live demonstration with a humanoid robot, showcasing a future that WPP Media is already building.The day delivered a series of powerful sessions that mapped the future of marketing. Ted Lappas, a leading Data Scientist, demonstrated how Generative AI is becoming the central nervous system of modern marketing, unifying creative, media, and strategy.&amp;nbsp; The call to action to NextM’s guests was to look inside your organization and identify one data source that could enrich the memory and contextual understanding of a foundational model like Open Intelligence.Joseph Bradley, Former CEO of TONOMUS, offered a look into the predictive environments of cognitive cities, challenging brands to move from reacting to behaviors to proactively shaping experiences. Bradley prepared us for a predictive future and emphasized that the next era of customer engagement embraces mutual learning and shared decision-making rather than control. Brands that give customers shared agency will win the battle for trust. He suggested brands and marketers should pick one moment in your customer journey and ask: “What would this look like if my customer, or their AI, had a real say?”. Redesign that step, as if you were building with them, not for them.Damian Thompson, Global Head of Insight at choreograph and Marie Abiad, Regional Strategy Director MENA at Wavemaker, a WPP Media Brand co-presented how humans decide. Featuring cutting-edge research from WPP Media and Oxford University’s Saïd Business School, Thompson and Abiad said effective brand growth requires abandoning generic media equations and embracing a nuanced, influence-first approach. This means prioritizing long-term brand priming by investing consistently in building consumer bias towards your brand. Their advice before entering 2026 is to review your media budget. Challenge your team to reallocate performance marketing spend to an upper-funnel activity designed to shape preference, not just capture existing demand.Amazon’s Global Head of Display, Video, and Audio, Morgan Evans, architected a new framework for integrated multi-platform strategy. Media consumption isn’t linear anymore. When touchpoints are connected across the canvas, audiences engage more deeply. Evans advised to take your highest-performing video ad and brainstorm one simple interactive element you could add—like a poll or a clickable overlay—to invite your audience to participate in the brand story.A dynamic panel on the New Currencies of Media featured moderator Laura Gleadhill, GM at Keyade, a WPP Media Brand and panelists, Terry Kane, MD at Trade Desk, Ramy El Kassisi Regional Business Director at DMS, and Salmeh Vakilian, Head of Endemic MENA at Amazon Ads. The learning was the health of the entire media canopy is more important than the performance of a single branch, but teams remain siloed. Collectively the panelists had a calling to the audience to urge them to identify one data source that could enrich the memory and contextual understanding of a foundational model like Open Intelligence.Next, Snapchat’s EMEA Head of Science, Youmna Borghol lead a talk on the Roots of Effectiveness: Measurement for a Connected Future. In today’s evolving landscape, no single measurement methodology can capture the full picture of performance. Real impact comes from combining execution, experimentation, and evaluation to understand what truly drives growth. Borghol said brands should embrace a holistic measurement approach - leveraging incrementality, advanced attribution, and marketing mix modeling to guide smarter budget decisions and evaluate long-term business outcomes.The morning’s headline session provided a stunning finale. Perry Nightingale, SVP of Creative AI at WPP, took the stage with his humanoid robot, Oracle, for a live demonstration. The session revealed how WPP is integrating creative vision with robotic engineering to radically compress the media supply chain, proving that production costs can plummet while creative potential soars. The media supply chain is being radically compressed by new technology, making production faster and more cost-effective. Nightingale suggested the next step for the marketer is to identify the single most expensive or time-consuming element in your creative production workflow. Research one AI or automation tool that could reduce that friction by just 10% on your next project.NextM firmly established WPP Media as the region’s essential partner for navigating the AI era. The event was a powerful, real-world demonstration of their new identity, launched in May 2025, which unites media, data, and production, all connected by our AI-powered marketing system, WPP Open.]]></video:description>
                                        <video:publication_date>2025-11-21T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5844-uae-app-economy-enters-profitability-era-as-finance-installs-surge-700-and-ad-fraud-on-android-plummets-50</loc>
            <lastmod>2025-11-20</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1763637866_main-pic-3.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[UAE App Economy Enters Profitability Era as Finance Installs Surge 700% and Ad Fraud on Android Plummets 50%]]></video:title>
                    <video:description><![CDATA[New AppsFlyer data,
unveiled at MAMA Dubai 2025 before more than 400 industry leaders, reveals the
UAE’s transition from growth through acquisition to loyalty-driven
profitability.]]></video:description>
                                        <video:publication_date>2025-11-20T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5832-truecaller-unveils-roi-of-trust-its-first-complete-measurement-suite</loc>
            <lastmod>2025-11-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1763117128_main-pic.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Truecaller Unveils ROI of Trust - its First, Complete Measurement Suite]]></video:title>
                    <video:description><![CDATA[Truecaller, the global communications leader in caller identification and spam blocking with 450 million active users worldwide, announced the launch of its comprehensive Advertising Effectiveness Measurement Suite aptly named - ROI of Trust. The new solution helps brands evaluate and quantify advertising impact across attention, trust, and confidence.]]></video:description>
                                        <video:publication_date>2025-11-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5830-snap-inc-and-qatar-museums-launch-immersive-ar-experiences-to-celebrate-qatar-museums-anniversaries</loc>
            <lastmod>2025-11-11</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1763104417_main-pic-2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Snap Inc. and Qatar Museums Launch Immersive AR Experiences to Celebrate Qatar Museums’ Anniversaries]]></video:title>
                    <video:description><![CDATA[Snap Inc. has partnered with Qatar Museums (QM) to celebrate its anniversary with immersive augmented reality (AR) experiences.&amp;nbsp;&amp;nbsp;Under Evolution Nation, this partnership allows visitors to celebrate
Qatar’s culture and contemporary identity through immersive experiences at the
National Museum of Qatar and Mathaf: Arab Museum of Modern Art.]]></video:description>
                                        <video:publication_date>2025-11-11T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5831-mcn-announces-strategic-regional-partnership-with-foxpush-to-scale-and-enhance-data-capabilities</loc>
            <lastmod>2025-11-11</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1763105935_main-pic-3.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[MCN Announces Strategic Regional Partnership with Foxpush to Scale and Enhance Data Capabilities]]></video:title>
                    <video:description><![CDATA[MCN&amp;nbsp;(Middle East Communications Network) has announced a strategic data partnership with&amp;nbsp;Foxpush, a leading AdTech and data solutions provider, to deliver enhanced addressable media capabilities across the MENA region.]]></video:description>
                                        <video:publication_date>2025-11-11T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5821-publicis-groupe-me-and-altibbi-partner-to-redefine-healthcare-marketing-for-arabic-audiences</loc>
            <lastmod>2025-10-31</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1761896724_PublicisGroupe-Altibbi.jpeg</video:thumbnail_loc>
                    <video:title><![CDATA[Publicis Groupe ME and Altibbi Partner to Redefine Healthcare Marketing for Arabic Audiences]]></video:title>
                    <video:description><![CDATA[n a move that could redefine how healthcare brands speak to Arabic-speaking audiences, Publicis Groupe Middle East has entered a strategic partnership with Altibbi, a reputed-leading Arabic digital health platform.The collaboration combines Altibbi’s 30 million monthly users and rich repository of regional health data with Publicis Groupe’s media, data, and AI capabilities — aiming to make healthcare marketing more culturally intelligent, data-driven, and relevant.For years, most healthcare marketing in the Middle East has leaned on literal translation rather than cultural understanding. This partnership seeks to correct that, building messages that connect authentically with Arabic speakers across the region — a population of more than 400 million people.“Effective healthcare communication in Arabic requires cultural fluency, not just linguistic adaptation,” said Jalil Allabadi, Co-founder and CEO of Altibbi. “By combining our regional health insights with Publicis’ media expertise, we’re helping healthcare brands engage people where they actually make health decisions — online, in Arabic, and in context.”Altibbi’s platform hosts over two million doctor-reviewed Arabic health pages and Sina, its proprietary AI health assistant, providing detailed insight into local health behaviors and information needs. Coupled with Publicis Groupe’s precision targeting and data infrastructure, the collaboration enables healthcare and pharmaceutical clients to reach patients ethically and contextually, without compromising privacy.“The goal is to connect capabilities that create value for both clients and audiences,” said Bassel Kakish, CEO of Publicis Groupe Middle East &amp;amp; Turkey. “Altibbi’s deep regional health data combined with our AI and media planning expertise opens the door for more precise, culturally attuned communication — not just reach and frequency.”The initial rollout focuses on campaigns in chronic disease, women’s health, and weight management, but both partners envision expanding into broader digital health initiatives. In markets like Saudi Arabia, where Altibbi is licensed to provide healthcare services through certified doctors, the collaboration could help brands deliver more meaningful, responsible engagement at scale.The partnership aligns with regional efforts such as Saudi Vision 2030, which aims to digitize 70% of patient interactions by 2030. With the MENA digital health market projected to grow nearly 20% annually over the next five years, Publicis Groupe and Altibbi are positioning themselves at the intersection of data, culture, and technology — where the future of healthcare communication is being shaped.]]></video:description>
                                        <video:publication_date>2025-10-31T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5816-brazil-the-philippines-and-turkey-top-global-gaming-time-rankings</loc>
            <lastmod>2025-10-29</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1761736547_gaming-photo-by-chuck-fortner-LFVBohYmtgc-unsplash.jpeg</video:thumbnail_loc>
                    <video:title><![CDATA[Brazil, the Philippines, and Turkey Top Global Gaming Time Rankings]]></video:title>
                    <video:description><![CDATA[Global gaming habits reveal a split between time and spending power — with emerging markets leading playtime while mature markets dominate profits.]]></video:description>
                                        <video:publication_date>2025-10-29T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5822-snapchat-lands-in-doha-a-bold-bet-on-qatars-digital-future</loc>
            <lastmod>2025-10-28</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1761899481_Snap-Qatar-Office-Opening.jpeg</video:thumbnail_loc>
                    <video:title><![CDATA[Snapchat Lands in Doha: A Bold Bet on Qatar’s Digital Future]]></video:title>
                    <video:description><![CDATA[Snap Inc. has officially opened its new office in Doha’s Msheireb district, a move that cements its commitment to Qatar’s booming digital economy and the wider Middle East innovation scene.&amp;nbsp;The launch was attended by Snap’s Founder and CEO Evan Spiegel and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the Government Communications Office (GCO), underscoring the partnership between the tech company and Qatar’s leadership in digital transformation.Positioned at the heart of Doha’s innovation hub, the new office brings Snap closer to the region’s fast-growing community of creators, entrepreneurs, and tech visionaries. It also aligns with Qatar’s National Vision 2030, reinforcing efforts to foster talent, drive innovation, and build a sustainable, creative economy.“The establishment of this new office marks an important step in strengthening our strategic partnership with Snap Inc., which began three years ago and has already achieved key milestones,” said Sheikh Jassim bin Mansour bin Jabor Al Thani. “It supports our ambition to build a world-class digital infrastructure, attract skilled professionals, and empower exceptional talent across the region — further solidifying Qatar’s position as a regional hub for innovation and digital transformation.”Snap Inc.’s MENA Vice President, Hussein Freijeh, described Qatar as “one of the region’s most dynamic and forward-looking markets.”&amp;nbsp;He added, “With this new office, we’re deepening our roots in a market that celebrates creativity and culture, and reaffirming our commitment to empowering creators, partners, and businesses to unlock new opportunities within Qatar’s rapidly evolving digital ecosystem.”The expansion builds on the Memorandum of Understanding (MoU) signed earlier this year between Snap Inc. and the GCO during Web Summit Qatar. Among its key outcomes is the launch of the region’s first Augmented Reality (AR) Academy, a pioneering initiative designed to equip young innovators with the skills to lead in immersive technology.Snapchat’s engagement levels in the Gulf continue to set benchmarks globally. Users in the region open the app more than 45 times per day on average, with 85% engaging daily with augmented reality experiences — a clear indicator of how central AR has become to digital life and creative expression in the Middle East.With its new office in Doha’s Msheireb district, Snap Inc. doubles down on Qatar’s fast-evolving digital economy—uniting creativity, community, and technology as the region’s appetite for AR-driven experiences continues to surge.]]></video:description>
                                        <video:publication_date>2025-10-28T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5813-esports-biggest-fans-arent-where-youd-expect</loc>
            <lastmod>2025-10-27</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1761463601_esports-fanbase.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Esports’ Biggest Fans Aren’t Where You’d Expect]]></video:title>
                    <video:description><![CDATA[The global esports audience has doubled since 2017 — from 345 million to 665 million this year — but the world’s biggest markets by revenue aren’t the ones with the most devoted fans but the most engaged where passion runs deepest.According to new data from Skinsluck.com, Brazil, Vietnam, and the Philippines top the charts for esports fandom, with nearly 30% of internet users in each country regularly tuning in to watch competitive gaming.These emerging markets easily outpace the global average of 16.7%, underscoring how esports has become embedded in digital culture across the Global South.&amp;nbsp;Indonesia and the UAE follow, each with around 23% of internet users engaging with esports content.Meanwhile, the world’s traditional gaming powerhouses — the U.S., China, South Korea, the U.K., and Germany — dominate in revenue but not in fandom share. For instance, Indonesia now counts nearly three times as many esports fans as the U.S., while Sweden and Switzerland outperform the U.K. in fan penetration.Even in mature gaming nations like Germany, esports hasn’t yet crossed into the mainstream: only 7.3% of internet users there follow it, compared to 8.3% in Italy and Canada. Japan and Russia, both major gaming markets, sit near the bottom of the list, with just over 5% of their online populations watching esports.As esports reshapes mainstream entertainment, it is becoming&amp;nbsp;the new spectator economy.&amp;nbsp;Fueled by this enthusiasm across developing markets, the global esports audience is on track to hit nearly 800 million by the end of the decade. Statista projects growth of around 25 million new fans every year, as mobile-first audiences continue to redefine what fandom looks like in the digital era.As the line between gaming, content, and culture blurs, brands and publishers will need to chase just viewership of course, but also authentic, time-rich communities where gaming is entertainment and identity as well.]]></video:description>
                                        <video:publication_date>2025-10-27T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5807-generative-ais-foundations-arent-in-but-the-roofs-already-going-up</loc>
            <lastmod>2025-10-25</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1761387092_raj-verma-epsilon-for-arabad.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Generative AI’s foundations aren’t in, but the roof’s already going up]]></video:title>
                    <video:description><![CDATA[As brands rush to build their AI-powered marketing empires, too many are skipping the groundwork. Raj Verma of Epsilon warns that without clean, connected first-party data, even the smartest AI tools will crumble under their own hype.]]></video:description>
                                        <video:publication_date>2025-10-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5810-a-smoke-free-world-in-the-future-overcoming-obstacles-on-the-path-to-change</loc>
            <lastmod>2025-10-25</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1761393438_PMI-CEO-Jacek-Olczak.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[A Smoke-Free World in the Future: Overcoming Obstacles on the Path to Change]]></video:title>
                    <video:description><![CDATA[“Nicotine itself is addictive, but it doesn’t cause cancer.” This statement by Dr. David Khayat, Professor of Oncology at Pierre et Marie Curie University in Paris, challenges one of the most common misconceptions about smoking. It is not nicotine that kills, but the toxic chemicals released when tobacco burns. As the world faces the devastating toll of smoking-related diseases, the question is: how can society move beyond cigarettes toward a smoke-free future, and what obstacles stand in the way?]]></video:description>
                                        <video:publication_date>2025-10-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5802-traccs-and-ainigma-team-up-to-accelerate-genai-in-mena</loc>
            <lastmod>2025-10-22</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1761204247_Mohamed-AlAyed-CEO-TRACCS-and-Arne-Mosselman-CEO-Ainigma.jpeg</video:thumbnail_loc>
                    <video:title><![CDATA[TRACCS and Ainigma Team Up to Accelerate GenAI in MENA]]></video:title>
                    <video:description><![CDATA[TRACCS, the MENA region’s largest independent communications consultancy, has partnered with London-based boutique AI consultancy Ainigma to accelerate the adoption of Generative AI (GenAI) across the Middle East. The collaboration, unveiled at Athar – Saudi Festival of Creativity, focuses on advancing human-centric innovation and responsible AI integration across businesses and institutions.AI has emerged as a powerful driver of the global economy, with McKinsey estimating that GenAI alone could add between USD 2.6 trillion and USD 4.4 trillion annually. By 2030, PwC estimates that AI will add up to USD 320 billion to the Middle East’s economy, whereas Google’s 2024 Economic Impact Reports forecast that GenAI could boost Saudi Arabia’s economy by more than USD 193 billion and the UAE’s by over USD 80 billion.The TRACCS–Ainigma alliance aims to help organizations not only harness the technology but do so with purpose—strengthening efficiency, communication, and creativity in measurable, human-first ways.“An AI-driven future is inevitable, and the world is already reaping its benefits,” said Mohamed Al Ayed, CEO of TRACCS. With AI adoption accelerating rapidly across the MENA region, our partnership with Ainigma couldn’t have come at a better time. The region, and Saudi Arabia in particular, is undergoing an unprecedented transformation, and the game-changing communication industry is powering this progress, with TRACCS at the forefront. By bringing GenAI into the mix, we are equipping organizations with tools that will enhance their ability to craft and tell powerful stories, connect with audiences, and support the ambitious national strategies shaping the future of various MENA economies.”For Ainigma CEO Arne Mosselman, the goal is to ensure that technology serves people—not the other way around. “We want AI adoption to empower teams, enhance creativity, and drive meaningful transformation. A people-first approach ensures growth that’s strategic, responsible, and inclusive,” he said.The partnership will deliver bespoke AI adoption frameworks tailored to each organization’s culture and readiness level. Beyond implementation, the collaboration tackles structural barriers—talent, culture, and policy—by providing training programs, clear governance models, and innovation roadmaps that make AI practical and scalable across sectors.]]></video:description>
                                        <video:publication_date>2025-10-22T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5801-ai-insight-and-imagination-collide-at-wpp-medias-nextm-the-canopy-effect</loc>
            <lastmod>2025-10-21</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1761047357_NextM-WPPMedia.jpeg</video:thumbnail_loc>
                    <video:title><![CDATA[AI, Insight, and Imagination Collide at WPP Media&#039;s &#039;NextM: The Canopy Effect&#039;]]></video:title>
                    <video:description><![CDATA[A new kind of media gathering lands in the region — part science, part strategy, and a glimpse into the next era of connected creativity.WPP Media is bringing its signature global event, NextM, to the MENA region for the first time under the theme “The Canopy Effect.” The half-day summit in Dubai will gather futurists, AI specialists, behavioural experts — and even a humanoid robot — to help marketers navigate the fast-evolving world of AI-driven media.&amp;nbsp;]]></video:description>
                                        <video:publication_date>2025-10-21T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5795-noknok-launches-lebanons-first-everything-app</loc>
            <lastmod>2025-10-10</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1760954277_noknok-app-launch-landscape-1900x1200.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[noknok Launches Lebanon’s First “Everything App”]]></video:title>
                    <video:description><![CDATA[What began as Lebanon’s first grocery delivery app has just gone full-spectrum. noknok, the homegrown online delivery brand launched in 2019, celebrated the unveiling of its new Everything App in Beirut, marking its transformation into a lifestyle platform that merges multiple shopping categories — all delivered in under 30 minutes.]]></video:description>
                                        <video:publication_date>2025-10-20T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5783-mbc-media-solutions-first-ever-tv-attention-study-redefines-what-audiences-really-watch</loc>
            <lastmod>2025-10-16</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1760637789_MMS-Event-powering-growth.jpeg</video:thumbnail_loc>
                    <video:title><![CDATA[MBC Media Solution&#039;s First-Ever TV Attention Study Redefines What Audiences Really Watch]]></video:title>
                    <video:description><![CDATA[MBC Media Solutions (MMS) hosted the second edition of its flagship event, Powering Growth with Data 2.0, unveiling for the first time the results of its TV Attention Study conducted in partnership with Amplified, the global leader in attention measurement, and supported by the Advertising Business Group (ABG).The event gathered senior marketers, agencies, and data experts to explore how attention—the human currency of engagement—is reshaping media effectiveness and business outcomes across the MENA region.At the heart of the session was the first-ever TV Attention Study in MENA, covering the Saudi market. Conducted by Amplified, a global leader in attention measurement, and supported by the Advertising Business Group (ABG)—the UAE-based, advertiser-led organization advocating for transparent, responsible, and sustainable marketing practices across MENA— the study tracked 29,000 viewing sessions across 300 Saudi households on MBC Group’s linear platforms between March and July 2025. &amp;nbsp;The results were striking reveals the study: 65% of ads on MBC Network channels were actively viewed, delivering 1.8 times more active attention than the global TV benchmark. &amp;nbsp;Even more telling, MBC’s platforms generated four times more active attention than scrollable social platforms in the Middle East—and five times more globally.&amp;nbsp;This means attention levels are held strong across all dayparts, reflecting the impact of MBC’s quality content and its link to advertising engagement.Opening the event, Nadim Samara, Chief Commercial Officer at MMS, framed the study as part of a broader data journey: “This is the second milestone in our data evolution—built on openness, collaboration, and global standards with local relevance,” he said.Samara emphasized MMS’s mission to turn complex data into actionable insight, adding that the partnership with Amplified “brings global attention science into regional practice to help advertisers move from numbers to impact.”Delivering the keynote, Andy Brown, Strategic Advisor and Chair of the CIMM Attention Group, pointed to a global shift toward attention-based metrics. “For years, we’ve leaned on viewability and time-in-view, but what’s served isn’t always seen,” he remarked. “MMS’s leadership in attention measurement is helping align investment with real audience engagement.”Presenting the study, Mathieu Yarak, Head of Data at MMS, and Bec Brooks, Head of Operations at Amplified, highlighted how this research redefines what effectiveness looks like.Yarak described the findings as a pivotal moment in MMS’s transparency-driven data agenda: “This study proves that our platforms deliver not just reach, but real attention,” he said. “By expanding our measurement portfolio to include next-generation metrics, we’re giving the industry a more meaningful understanding of what truly drives effectiveness.”Brooks added that quantifying audience behavior in real conditions is a breakthrough for the region: “For the first time, we’re capturing how people in this market actually watch and respond to ads. MMS’s openness sets a new standard for regional transparency and positions MENA firmly on the global attention map.”The event concluded with a high-level panel discussion, Turning Attention into Action – From Data to Business Impact, featuring Amine Sadik, Marketing Operations Director at Procter &amp;amp; Gamble Arabian Peninsula &amp;amp; Levant and Chairman of the ABG; Bec Brooks of Amplified; Alan Azar, Regional Managing Director at Choreograph (WPP); and Andy Brown.Sadik underscored how collaboration across advertisers and agencies can raise accountability and drive smarter growth: “By putting attention at the center of the conversation, we’re moving from exposure to true engagement,” he said. “It’s initiatives like this that help our industry evolve with greater clarity, transparency, and shared purpose.”Adding an agency perspective, Alan Azar highlighted attention as a game-changer for planning and investment: “We’re entering an era where attention shapes how we evaluate and optimize media,” he said. “Not all exposures are created equal—and now, we can quantify that. When we connect attention to business outcomes, we plan smarter and invest better.”Launched by MMS in 2025, Powering Growth with Data is an ongoing thought-leadership platform designed to advance dialogue around open-source data, measurement, and media innovation. Through research partnerships and pioneering studies like this one, MMS continues to raise the bar for data transparency and effectiveness across the region.For those less familiar, MBC Media Solutions (MMS) is the commercial arm of MBC Group, created in partnership with Saudi Media Company in 2020. Representing MBC’s entire portfolio—including Shahid, the world’s leading Arabic streaming platform—MMS also manages ad sales for Al Arabiya News Network, Saudi Sports Company (SSC), and Samsung Ads, and serves as the official TikTok reseller in Saudi Arabia and Egypt.As attention becomes the new currency of effectiveness, MMS’s study offers new depth to the region’s understanding of “media that works.Photo caption from Left to right:Andy Brown, Strategic advisor and Chair of CIMM Attention group; Bec Brooks, Head of Operations at Amplified; Alan Azar,,&amp;nbsp;Regional Managing Director at Choreograph (WPP); Amine Sadik, Marketing Operations Director at Procter &amp;amp; Gamble Arabic Peninsula &amp;amp; Levant and Chairman of ABG and Mathieu Yarak Head of Data at MMS.]]></video:description>
                                        <video:publication_date>2025-10-16T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5782-from-omnicom-to-publicis-chris-solomi-takes-the-digital-helm</loc>
            <lastmod>2025-10-15</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1760631394_Chris_Solomi_resized.jpeg</video:thumbnail_loc>
                    <video:title><![CDATA[From Omnicom to Publicis: Chris Solomi Takes the Digital Helm]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2025-10-15T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5786-jgroup-brings-iheartmedias-audio-power-to-the-middle-east</loc>
            <lastmod>2025-10-10</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1760702285_Conal-Byrne_imad-jomaa.png</video:thumbnail_loc>
                    <video:title><![CDATA[JGroup Brings iHeartMedia’s Audio Power to the Middle East]]></video:title>
                    <video:description><![CDATA[In a move that signals the growing weight of audio in the region’s media mix, JGroup has announced an exclusive partnership with iHeartMedia, the U.S.-based audio giant, to expand its advertising and digital footprint across the Middle East and North Africa.&amp;nbsp;&amp;nbsp;The deal gives JGroup exclusive rights to represent iHeartMedia’s portfolio — from podcasts and streaming audio to branded content, video, and digital display — across 16 markets spanning the Gulf, Levant, and North Africa.&amp;nbsp;&amp;nbsp;For advertisers, the alliance promises a deeper blend of creativity and data, offering multi-format campaigns backed by advanced targeting, analytics, and localized storytelling.&amp;nbsp;&amp;nbsp;Imad Jomaa, Founder and President of JGroup, framed the move as a response to today’s borderless media behavior: “Audiences now move seamlessly between physical and digital worlds. Partnering with iHeartMedia lets brands meet them there — with relevance, sophistication, and measurable impact.”&amp;nbsp;&amp;nbsp;Conal Byrne, CEO of iHeart Digital Audio Group, added that the collaboration will help “bring iHeartMedia’s global audio ecosystem to MENA, delivering campaigns that drive both creativity and results.”&amp;nbsp;&amp;nbsp;For JGroup, which already represents platforms like Google Ads, TikTok, Amazon Ads, and Snapchat, this partnership further strengthens its positioning as a regional gateway to global media ecosystems.&amp;nbsp;&amp;nbsp;At a time when the region’s digital economy is accelerating, the partnership underscores how audio — often undervalued in MENA — is poised for a resurgence as brands seek more emotional, human connections in an increasingly data-driven landscape.&amp;nbsp;&amp;nbsp;]]></video:description>
                                        <video:publication_date>2025-10-10T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5777-sbr-and-jisr-bet-on-ai-to-tackle-saudi-arabias-recruitment-challenges</loc>
            <lastmod>2025-10-04</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1759666000_Sbr_JISR_MOU.jpeg</video:thumbnail_loc>
                    <video:title><![CDATA[SBR and Jisr Bet on AI to Tackle Saudi Arabia’s Recruitment Challenges]]></video:title>
                    <video:description><![CDATA[Saudi Arabia’s labor market is under pressure to adapt. Every year close to two million Saudis enter the workforce, a quarter of them fresh graduates. For employers, the challenge is how to match skills with jobs in a way that is fair, fast, and efficient.This week, SBR, a homegrown HR tech start-up, signed a Memorandum of Understanding with Jisr, one of the Kingdom’s leading HR and payroll platforms.&amp;nbsp;]]></video:description>
                                        <video:publication_date>2025-10-04T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5770-snap-rolls-out-app-power-pack-in-saudi-arabia-to-boost-app-installs</loc>
            <lastmod>2025-10-01</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1759318186_Snap_App_Power_Pack_1900x1200_yellow.jpeg</video:thumbnail_loc>
                    <video:title><![CDATA[Snap Rolls Out “App Power Pack” in Saudi Arabia to Boost App Installs]]></video:title>
                    <video:description><![CDATA[Snap is betting big on Saudi Arabia’s booming app economy. The platform has unveiled its App Power Pack, a bundle of ad tools promising to help marketers drive installs and engagement—already tested to lift app downloads by at least 25%.]]></video:description>
                                        <video:publication_date>2025-10-01T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5765-oman-steps-into-ai-powered-advertising-with-omantel-publicis-alliance</loc>
            <lastmod>2025-09-25</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1759016574_PUBLICISGROUPE-OMANTEL.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Oman Steps Into AI-Powered Advertising With Omantel–Publicis Alliance]]></video:title>
                    <video:description><![CDATA[Muscat makes its first move into AdTech with an AI-driven ecosystem that aims to set a new Gulf benchmark.]]></video:description>
                                        <video:publication_date>2025-09-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5758-publicis-groupe-middle-east-buys-chain-reaction-to-strengthen-performance-marketing-in-uae-and-ksa</loc>
            <lastmod>2025-09-24</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1758738850_Publicis-ChainReaction.jpeg</video:thumbnail_loc>
                    <video:title><![CDATA[Publicis Groupe Middle East Buys Chain Reaction to Strengthen Performance Marketing in UAE and KSA]]></video:title>
                    <video:description><![CDATA[Publicis Groupe Middle East has acquired Chain Reaction, one of the region’s established independents in digital marketing, in a move aimed at deepening its performance and content capabilities in the UAE and Saudi Arabia.]]></video:description>
                                        <video:publication_date>2025-09-24T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5747-googles-new-protocol-lets-ai-agents-pay-for-you</loc>
            <lastmod>2025-09-18</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1758154248_Google-AP2-payments-ChatGPT Image Sep 18, 2025, 03_07_56 AM.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Google’s New Protocol Lets AI Agents Pay for You]]></video:title>
                    <video:description><![CDATA[Google has rolled out a new initiative called the Agent Payments Protocol (AP2), a framework designed to let AI assistants make purchases on behalf of users in a secure and transparent way.&amp;nbsp;]]></video:description>
                                        <video:publication_date>2025-09-18T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5748-stickyginger-sharpens-focus-with-fresh-global-and-regional-wins</loc>
            <lastmod>2025-09-15</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1758242101_stickyginger-business-win-bmw-kodiaq.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[StickyGinger sharpens focus with fresh global and regional wins]]></video:title>
                    <video:description><![CDATA[Dubai-based communications agency StickyGinger is adding an impressive list of names to its roster, underscoring its rising influence as a regional hub for global and local brands alike.The agency’s latest wins include ULTA Beauty, Oberoi Hotels &amp;amp; Resorts, ŠKODA, Skechers, Takamaka, and Dubai MICHELIN-starred Moonrise—each appointment reflecting how clients are increasingly leaning on StickyGinger to deliver culture-shaping, integrated communications.]]></video:description>
                                        <video:publication_date>2025-09-15T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5739-is-chatgpt-winning-the-ai-race</loc>
            <lastmod>2025-09-12</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1757701938_ChatGPT-Dominates-Market-Share in 2025.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Is ChatGPT Winning the AI Race?]]></video:title>
                    <video:description><![CDATA[The AI chatbot race has heated up in 2025 with more players entering the scene and shaking up the market. But despite the rising competition, and people having more chatbot options than ever, ChatGPT remains the top choice.&amp;nbsp;According to data presented by&amp;nbsp;Jemlit.com, ChatGPT&#039;s market share surged to 82.6% in July, nearly five times larger than its five biggest competitors combined.]]></video:description>
                                        <video:publication_date>2025-09-12T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5735-anthropic-pushes-ai-deeper-into-the-browser-battlefield</loc>
            <lastmod>2025-09-08</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1757585021_ai_collage.png</video:thumbnail_loc>
                    <video:title><![CDATA[Anthropic Pushes AI Deeper into the Browser Battlefield]]></video:title>
                    <video:description><![CDATA[Anthropic&amp;nbsp;has announced a research preview of its new browser-based AI agent,&amp;nbsp;Claude&amp;nbsp;for&amp;nbsp;Chrome, signaling the company’s latest move to make AI an embedded part of users’ digital routines.&amp;nbsp;The feature is rolling out first to 1,000 subscribers of Anthropic’s Max plan ($100–$200/month), with a waitlist now open.&amp;nbsp;]]></video:description>
                                        <video:publication_date>2025-09-08T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5734-impact-bbdos-promptzero-tackles-ais-energy-waste</loc>
            <lastmod>2025-08-27</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1757381597_PROMPTZERO_resized.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Impact BBDO’s PromptZero Tackles AI’s Energy Waste]]></video:title>
                    <video:description><![CDATA[Artificial intelligence might feel weightless, but its environmental footprint is anything but. Every word generated by large language models like ChatGPT, Gemini, or Claude demands electricity.Recognising this challenge,&amp;nbsp;EPIC and Impact BBDO Dubai launched PromptZero, a tool designed to change how we use AI.And while some argue over whether that energy rivals streaming or gaming, the reality is stark: data centers already consume nearly 2% of global electricity—a figure that’s only set to rise as AI adoption explodes.Much of that demand is driven by unnecessary words—the long, padded answers that make AI “sound human” but quietly add to our planetary burden. In other words: verbosity has an energy cost.]]></video:description>
                                        <video:publication_date>2025-08-27T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5719-youtubes-expanded-ai-features-raise-concerns-among-creators</loc>
            <lastmod>2025-07-28</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1751363396_YOUTUBE_LOGO.svg.png</video:thumbnail_loc>
                    <video:title><![CDATA[YouTube‘s Expanded AI Features Raise Concerns Among Creators]]></video:title>
                    <video:description><![CDATA[YouTube has introduced new AI-powered tools aimed at enhancing content discovery and user experience.]]></video:description>
                                        <video:publication_date>2025-07-28T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5698-beyond-the-data-why-context-timing-and-clarity-still-win</loc>
            <lastmod>2025-06-09</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1749458400_Danny_Mendonca 3.png</video:thumbnail_loc>
                    <video:title><![CDATA[Beyond the Data: Why Context, Timing, and Clarity Still Win]]></video:title>
                    <video:description><![CDATA[We live in an age of data saturation. Across the Gulf region, digital transformation has increased this challenge, with brands today tapping into countless data sources—sales figures, digital metrics, social signals, media coverage, consumer reviews, and various surveys.But in this landscape overflowing with numbers, are business decisions really becoming clearer? Is it now easier to anticipate shifts in consumer sentiment or launch campaigns that truly resonate?Amid this noise, the real question becomes: What is the true value of a timely, accurate, and well-interpreted insight?Danny Mendonca,&amp;nbsp;Managing Director MEA, Toluna shares&amp;nbsp;six principles to help brands across the region extract the full value of insights and convert data into sustained business growth.]]></video:description>
                                        <video:publication_date>2025-06-09T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5703-from-target-to-tactician-how-businesses-can-outsmart-ad-fraud-in-the-ai-era</loc>
            <lastmod>2025-06-08</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1749468050_Paul-Wright-AppsFlyer.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era]]></video:title>
                    <video:description><![CDATA[Ad fraud has been around for as long as digital advertising itself, but in recent years, its impact has magnified tremendously. Globally, the financial exposure of organisations due to app install fraud is an alarming US$5.4billion.Against the background of companies being more cautious of their spending to counter the effects of economic disruptors such as tariffs, trade wars, and other uncertainty, the pressure to mitigate avoidable losses is high. Paul Wright, General Manager Western Europe &amp;amp; MENAT at AppsFlyer, explains.]]></video:description>
                                        <video:publication_date>2025-06-08T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5705-appsflyer-elevates-sarah-maina-to-regional-manager</loc>
            <lastmod>2025-05-27</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/1749473822_Sarah_Maina_AppsFlyer.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[AppsFlyer Elevates Sarah Maina to Regional Manager]]></video:title>
                    <video:description><![CDATA[AppsFlyer, the global company specialised in mobile measurement, attribution, and data analytics, has announced the promotion of Sarah Maina to the position of Regional Manager, Middle East &amp;amp; France.In her expanded role, Sarah will lead the company’s strategic direction across two dynamic and fast-evolving markets, while championing cross-regional best practices and deeper client engagement.Based in Dubai, she will continue to oversee a growing team in the Middle East, now coupled with responsibilities across the French market.Sarah will report to Paul Wright, General Manager for Western Europe, Middle East, North Africa, and Turkey (WE-MENAT). “Sarah has been instrumental in helping our clients in the Middle East navigate the evolving mobile landscape—from shifting privacy regulations to the explosion of new engagement channels. Her new dual-region mandate is both a recognition of her leadership and a reflection of the company’s commitment to ensuring operational alignment across its global growth markets,” said Wright.“With this promotion, Sarah is uniquely placed to ensure strategic coherence across markets, while adapting to the local nuances that define success. Her cross-market remit will be a catalyst for meaningful knowledge-sharing and stronger execution across both regions.”Sarah’s immediate focus will include strengthening AppsFlyer’s regional presence, helping clients across the Middle East enhance return on investment through smarter use of mobile measurement and analytics. She will also work to deepen partnerships with leading brands and stakeholders across both regions, bringing to life AppsFlyer’s value proposition in an increasingly competitive digital economy.“Every market has its own rhythm, but what excites me most is seeing how ambitious our clients in the Middle East are to scale globally,” said Sarah. “Whether it’s a retail app in Riyadh or a gaming start-up in Paris, they’re all asking the same questions about performance, privacy and customer lifetime value. I’m energised by the opportunity to connect the dots across markets and help our clients lead the way.”Sarah joined AppsFlyer with a strong background in global partnerships and regional business development. She previously held senior roles at Tempr., where she was Head of Partnerships, Global, and at Singular, where she led Business Development and Partnerships across EMEA and India.]]></video:description>
                                        <video:publication_date>2025-05-27T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5681-metas-revenue-skyrocketed-over-the-past-10-years</loc>
            <lastmod>2025-03-26</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/META.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Meta&#039;s revenue skyrocketed over the past 10 years]]></video:title>
                    <video:description><![CDATA[Meta Platforms has had a turbulent journey over the past ten years. The company reported dramatic highs and faced challenging lows, but always found a way to grow its business, outpacing even the biggest tech giants.

According to data presented by AltIndex.com, Meta&amp;#39;s revenue skyrocketed by an astonishing 1,200% over the past ten years, twice the growth of Amazon, three times that of Alphabet, and a staggering ten times more than Apple.

&amp;nbsp;

Meta&amp;#39;s Revenue Growth Surpasses Amazon, Alphabet, and Apple Combined

Meta&amp;#39;s explosive growth over the past decade is impressive even by the tech industry standards, proving it is one of the most resilient players in the tech industry. After consistent growth in its early years, driven by its dominance in digital advertising, the company faced its first major storm between 2016 and 2019.

Privacy concerns, regulatory scrutiny, and scandals like the 2016 US election fake news and the Cambridge Analytica scandal brought a massive public backlash, forcing Meta to adjust its strategies. As a response, the company doubled down on Instagram and WhatsApp, invested heavily in AI tools to combat misinformation and hate speech, and embraced a privacy-first approach.

But the real test came three years later. The 2022 stock crash wiped out hundreds of billions in Meta&amp;#39;s market value.

Also, after a decade of growth, the company reported its first-ever revenue drop, which led to severe cost-cutting measures and a massive wave of layoffs.

Yet, Meta made a comeback again. By 2024, the company reported a record $164.5 billion in revenue, 22% more than a year before, and a jaw-dropping 1,200% increase over a decade, way more than other tech giants.

In comparison, Amazon, the top-grossing tech giant, saw only half of Meta&amp;#39;s growth, with its revenue surging by 616% in a decade. Alphabet grew by 430%, Microsoft by 182%, and Apple by only 113%, six to ten times less than Meta.

&amp;nbsp;

Meta&amp;#39;s 10-Year Stock Value Gain Hit 880%, Despite 2025 Tech Sell-Off

Meta&amp;#39;s ability to monetize its massive user base hasn&amp;#39;t just boosted its profit. It also earned investor confidence, driving explosive stock growth. In 2014, the company&amp;#39;s stock value amounted to $216.6 billion. Since then, this figure has skyrocketed by more than 880%, with Meta adding more than $1.2 trillion to its stock value in a decade. This jaw-dropping increase came despite a major setback in 2025, when the broader tech sell-off caused Meta&amp;#39;s stock to plunge by 20%, erasing nearly $400 billion in just 30 days.

Despite this sharp dip, Meta&amp;#39;s 10-year performance remains far ahead of most tech giants. For instance, Alphabet&amp;#39;s stock value grew by 436% in this period, less than half of Meta&amp;#39;s gains.

Apple also saw smaller growth, with its stock value growing by 600% in a decade. Amazon is the only tech giant that outpaced Meta, with a 1244% surge in a decade. &amp;nbsp;]]></video:description>
                                        <video:publication_date>2025-03-26T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5679-global-mobile-data-spending-hits-641-billion-in-2024-poised-for-30-billionsurge</loc>
            <lastmod>2025-03-25</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/pexels-vlada-karpovich-4050316.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Global mobile data spending hits $641 billion in 2024, poised for $30 billionsurge]]></video:title>
                    <video:description><![CDATA[Mobile data spending has skyrocketed over the years as the world becomes increasingly connected through digital platforms, IoT devices, and smartphones. In 2024, internet users worldwide spent around $641 billion on mobile data, a figure expected to grow by another $30 billion this year. But there are huge regional differences, with Americans topping the list as the biggest spenders.

According to data presented by Stocklytics.com, Americans are projected to spend an average of $430 on mobile data in 2025, twice as much as Europeans and seven times more than Asians.

&amp;nbsp;

US Mobile Data Spending is Four Times the Global Average

People, companies, and organizations worldwide spend hundreds of billions of dollars on mobile data each year.&amp;nbsp;

Tech innovations like AI and augmented reality and the surge in video streaming, online gaming, and remote work have only boosted market growth, while the rollout of 5G technology, with users consuming more data than ever, helped spending hit all-time highs.&amp;nbsp;

While emerging markets play a huge role in mobile data spending, adding millions of new users each year, the lion&amp;#39;s share of revenue comes from the United States.

The country, known for its culture of heavy smartphone usage, is one of the biggest spenders on mobile data. The surging demand for high-speed data for streaming, gaming, and remote work definitely played a role. However, high costs of mobile plans, driven by limited competition among major providers and high expenses of maintaining extensive networks, have made US mobile data spending skyrocket over the years, leaving most other countries and regions far behind.

According to a Statista Market Insights survey, the average per capita spending on mobile data in the United States is expected to reach nearly $430 in 2025, up $15 from the previous year and $100 higher than in 2018. &amp;nbsp;Shockingly, that is four times the global average, twice as much as Europeans and seven times more than Asians.

As one of the biggest spenders, Americans will generate the highest mobile data revenue this year. Statista expects the US market to hit $147.5 billion in revenue in 2025, accounting for 20% of the world&amp;#39;s total.&amp;nbsp;

Although far below Americans in average spending per capita, Asia, with its vast population, will gross $257 billion, while Europe follows with $136 billion.

&amp;nbsp;

Norway, Canada, and Switzerland Outspend the US on Mobile Data

While the US leads in average mobile data spending compared to most regions, several countries surpass even this high benchmark, with Norway topping the list. Statistics show Norwegians will spend a shocking $503 in 2025, five times the global average.&amp;nbsp;

Canada, Switzerland and the United Arab Emirates closely follow, with $492 and $490, respectively.

Thanks to increasing subscription rates in developing countries, worldwide mobile data revenues are projected to hit $671 billion this year and grow to $785 billion by 2029.&amp;nbsp;

Mobile subscriptions will also skyrocket, jumping from 6.7 billion in 2025 to 7.5 billion by 2029.]]></video:description>
                                        <video:publication_date>2025-03-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5674-machine-learning-remains-the-fastest-growing-sector-in-the-ai-revolution</loc>
            <lastmod>2025-03-24</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/machine-learning.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Machine learning remains the fastest-growing sector in the AI revolution]]></video:title>
                    <video:description><![CDATA[The machine learning market has seen explosive growth in recent years, more than doubling in size since 2020. As global demand for AI-driven solutions accelerates, machine learning remains the fastest-growing sector in the AI revolution, expanding significantly faster than the broader market.

According to data presented by AltIndex.com, the machine learning industry is on track to surpass the $110 billion mark in 2025, growing 30% faster than the rest of the AI market.

&amp;nbsp;

Machine Learning Market Growth Outpaces Every Other AI Sector

While the entire AI industry has skyrocketed in recent years, the rise of machine learning has been exceptional.&amp;nbsp;

This technology has transformed industries from finance to healthcare, revolutionized everything from predictive analytics to generative AI and drew record-breaking investments from both tech giants and startups. With a surge of investments, machine learning has more than doubled in size in just five years, outpacing all other AI industry segments.

This momentum will continue in 2025, with the market set to reach a record valuation and maintain a double-digit growth advantage over the rest of the AI sector.&amp;nbsp;

According to Statista Market Insights survey, the global machine learning market will hit a $113 billion value this year, expanding by an impressive 42.6%. Although this marks a slowdown from the nearly 56% growth rate seen in 2024, machine learning remains the fastest-growing AI segment by a wide margin.

For example, natural language processing, the second-largest segment of the AI market, is projected to reach a $48.3 billion valuation, growing 32% year-over-year, which is 30% slower than machine learning.&amp;nbsp;

Statistics show machine learning is increasing 30% faster than AI robotics and the broader AI market, both forecasted to rise by around 32% in 2025.

Meanwhile, the autonomous and sensor technology sector will see only half the growth rate of machine learning, increasing by less than 20% and reaching a $35 billion value in 2025. The computer vision sector is lagging even further, with a projected 13.5% growth rate and a total market value of $29.2 billion this year.

&amp;nbsp;

Machine Learning to Make up 46% of Total AI Market Value in 2025, Up 3% From Last Year

As businesses across industries continue ramping up their investments in machine learning, its dominance within the AI market is expanding. Last year, it accounted for 43% of the total AI market value, followed by natural language processing (19%), computer vision (14%), and autonomous and sensor technology (13%).

With its market valuation reaching a record-breaking $113 billion, machine learning&amp;rsquo;s share of the AI industry is expected to increase by 3% and hit 46% in 2025.&amp;nbsp;

According to Statista projections, this upward trajectory will continue, with machine learning expected to account for more than 60% of the total AI market value by the end of the decade.]]></video:description>
                                        <video:publication_date>2025-03-24T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5654-nvidias-meteoric-rise-in-the-semiconductor-market-is-shaking-up-the-industry</loc>
            <lastmod>2025-03-14</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/NVIDIA-pexels-uma-media-2149408028-30608594.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Nvidia&#039;s meteoric rise in the semiconductor market is shaking up the industry]]></video:title>
                    <video:description><![CDATA[Nvidia&amp;#39;s meteoric rise in the semiconductor market is shaking up the industry, fueled by skyrocketing demand for AI chips.

As Nvidia cements its position with cutting-edge GPUs and dominance in AI technology, longtime giants Samsung and Intel are struggling to keep pace.

According to data presented by Stocklytics.com, Nvidia&amp;#39;s market share has tripled over the past four years, reaching 7.3%, while Samsung and Intel have seen their market shares plunge.

&amp;nbsp;

Intel&amp;#39;s Market Share Halves in Four Years, Samsung Loses 1.8%

Before 2020, the semiconductors market was dominated by two giants, Samsung and Intel, which together held nearly 30% of the market, leaving all other competitors far behind. But Nvidia changed the game, reshaping the industry and quickly becoming one of the largest players in the semiconductor landscape.

With its advanced GPUs and AI-driven innovations, Nvidia is doing much more than just competing in the semiconductors market; it&amp;#39;s redefining the industry while steadily growing its market share each year.

According to data from Statista and Gartner, Nvidia&amp;#39;s share surged from just 2.3% in 2020 to 7.3% in 2024, a threefold increase in just four years.

However, as Nvidia&amp;#39;s influence grows, former market leaders are losing ground. Samsung&amp;#39;s market share declined by 1.8% in this period, falling from 12.4% to 10.6%. Still, that is nothing compared to Intel, which has suffered the biggest blow.

While its rivals Nivida and other silicon chip companies enjoyed double-digit growth, Intel struggled, with its stock remaining deep in the red zone. Mounting competition, major manufacturing missteps, and ongoing business setbacks have severely impacted Intel&amp;#39;s performance. In 2024, the company&amp;#39;s stock crashed by 60%, making it the biggest drag on the S&amp;amp;P 500, pulling the index down by 1.3%.

The company&amp;#39;s share in the semiconductor market also plummeted. Last year, Intel held 7.9% of the market, 2% less than a year before that, and less than half of what it had in 2020

However, not all semiconductor firms struggled. As one of the five largest players in the market, the South Korean SK Hynix was also on the winner&amp;#39;s side, increasing its market share by 2.3% year-over-year and 1.5% over four years.

&amp;nbsp;

At This Growth Rate, Nvidia Could Lead the Market in 2025

Unlike its rivals, many of whom have seen their market shares stagnate or decline, Nvidia has been on a steady road of growth.

Gartner data shows that since 2021, the company&amp;#39;s market share has grown by an average of 60% per year, making it the third-largest player in the industry. If this trend continues, Nvidia could surpass Samsung and become the global market leader this year.

What does this mean for Nvidia&amp;#39;s future? The numbers speak for themselves.

According to Statista projections, the semiconductors industry is expected to hit a $702 billion value in 2025, growing by $95 billion year-over-year.

With AI, cloud computing, and autonomous tech fuelling demand and governments worldwide investing heavily in chip production to secure supply chains and reduce reliance on geopolitical rivals, this figure is expected to jump over one trillion dollars by 2030.]]></video:description>
                                        <video:publication_date>2025-03-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5650-chatgpt-remains-the-clear-market-leader-as-per-altindex-data</loc>
            <lastmod>2025-03-13</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/chatGPT-pexels-sanketgraphy-16629368.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[ChatGPT remains the clear market leader, as per Altindex data]]></video:title>
                    <video:description><![CDATA[While DeepSeek&amp;#39;s mid-January launch sparked a fierce rivalry in the generative AI space, with the new app quickly climbing the charts and challenging industry leaders, ChatGPT remains the clear market leader, boasting more monthly downloads than its two biggest competitors combined.

According to data presented by Altindex.com, ChatGPT hit an impressive 40.5 million downloads in January, which is 50% more than the combined downloads of DeepSeek and Google Gemini.

&amp;nbsp;

ChatGPT&amp;#39;s Monthly Downloads Soared by 120% Year-over-Year

With millions of users exploring various generative AI platforms, competition in this market has become extremely intense. AI companies are pushing to innovate faster than ever, offering better performance, lower costs, and new features to stay ahead. As the youngest player in the industry, DeepSeek certainly stirred up the scene.

As the Chinese app gained traction, OpenAI responded with rapid updates to ChatGPT, while Google ramped up enhancements for Gemini, fueling a race to create the most advanced and widely used chatbot. Despite these efforts, ChatGPT remained the absolute king, with far more monthly downloads than any other rival.

According to AppMagic data, ChatGPT was downloaded a whopping 40.5 million times in January alone, or 50% more than DeepSeek and Gemini combined. Moreover, this represents a massive 121% jump from last January, when the app hit 18.3 million monthly downloads.

Despite being the youngest player in the market, DeepSeek still boasted an impressive 17.6 million downloads, or 56% less than ChatGPT. Google&amp;#39;s Gemini ranked third with 9.6 million monthly downloads, roughly half of DeepSeek&amp;#39;s total and four times lower than ChatGPT&amp;#39;s, while ByteDance&amp;#39;s Duobao trailed with 8.9 million. All other generative AI apps saw much lower numbers.

Statistics show that PixVerse hit nearly 6.2 million times in the same month, while Twhile Talkie and AI Chatbot Nova were downloaded around four million times. Microsoft Copilot and Character AI were at the back of the list, with 2.8 million downloads each.

&amp;nbsp;

ChatGPT Hit 282 Million Downloads in 2024, 40 Million More Than Spotify

While some skeptics argued that ChatGPT&amp;#39;s initial burst of public interest and a hefty influx of venture capital didn&amp;#39;t translate into lasting usage, the full-year download figures tell a different story.

The app averaged 18 million monthly downloads in the first half of 2024, but numbers exploded in the second half, surging to 32 million in September and then over 40 million at the start of 2025. This upward trend helped the popular generative AI app to boast over 282 million downloads by the end of the year, nearly 40 million more than Spotify and around 60 million more than the popular shopping app Shein, ranking it as the 13th most popular app in 2024. &amp;nbsp;]]></video:description>
                                        <video:publication_date>2025-03-13T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5649-new-interactive-ad-format-introduced-by-tarek-nour-group-set-to-change-the-vod-experience</loc>
            <lastmod>2025-03-12</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Tarek-Nour-Group-LA-Poire.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[New interactive ad format introduced by Tarek Nour Group set to change the VOD experience]]></video:title>
                    <video:description><![CDATA[Tarek Nour Group has launched an interactive ad format designed to offer a more engaging and user-controlled advertising experience on Video on Demand (VOD) platforms. This new format, now available on WatchIT as of March 2025, allows audiences to interact with ads without interrupting their content, providing a seamless integration between advertising and viewing.

The interactive ad format appears in the lower right corner of the screen, giving viewers the ability to engage with or dismiss ads based on their preferences. Advertisers can leverage this format to create targeted, relevant messaging that aligns with the nature of VOD platforms&amp;mdash;offering interactivity, control, and a non-intrusive experience.

Officially registered as an invention, this development represents a significant milestone in advertising technology. The format includes features such as ordering food, purchasing products, donating to charities, renewing internet packages, and booking services&amp;mdash;all within the ad space itself.

Several early adopters, including La Poire, Magdi Yacoub Heart Foundation, Talat Mostafa Group, and AbouAuf, have already integrated this format into their campaigns during the first ten days of Ramadan. To ensure a smooth transition for audiences, the rollout is initially limited, with plans for gradual expansion to additional brands.

With VOD platform usage reaching 40 million users in 2025, the shift toward innovative ad formats reflects changing viewer expectations.

&amp;quot;As leaders in the region, we recognized the need to move beyond traditional advertising formats. Drawing on our extensive experience in content, advertising, media, and research, we gained a deep understanding of audience engagement and the entire communication cycle. This allowed us to identify a unique opportunity: to not just adapt to a new medium, but to create one,&amp;rdquo; stated Basel El Deeb, co-CEO &amp;amp; Partner of Tarek Nour Group.

He continued, &amp;quot;We understood that every medium has its own inherent characteristics. For this new space, those characteristics are interactivity and control. Consequently, we developed our game-changing interactive ad format, a solution that respects viewers&amp;#39; preferences by offering them control without disrupting their experience.&amp;quot;

This groundbreaking interactive ad format, designed to revolutionize the communication industry, as announced by the Cairo-headquartered Tarek Nour Group represents indeed a major milestone in advertising technology and is presented as a unique opportunity to move beyond traditional advertising. This format is sure to benefit the entire industry by aligning with the medium&amp;rsquo;s core traits&amp;mdash;interactivity and control&amp;mdash;empowering viewers and providing brands with a powerful connection tool.

Tarek Nour Group invites brands and advertisers to explore this progressive streaming platform on&amp;nbsp;WatchIT&amp;rsquo;s top 10 series.

&amp;nbsp;]]></video:description>
                                        <video:publication_date>2025-03-12T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5641-ai-assistants-in-research-friend-or-foe</loc>
            <lastmod>2025-03-10</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/AI-pexels-credit-pic.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[AI Assistants in Research: Friend or Foe?]]></video:title>
                    <video:description><![CDATA[This piece delves into the evolving role of AI in academic and professional research environments, exploring both the transformative benefits and the potential drawbacks of relying on these digital aides.]]></video:description>
                                        <video:publication_date>2025-03-10T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5644-From-Cookies-to-Collaboration-RMNs-are-the-new-gold-standard-in-advertising</loc>
            <lastmod>2025-03-10</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/pexels-karolina-grabowska-4968391.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[From Cookies to Collaboration: RMNs are the new gold standard in advertising]]></video:title>
                    <video:description><![CDATA[Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN) for retail marketers, particularly in a privacy-first world.]]></video:description>
                                        <video:publication_date>2025-03-10T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5642-influencers-see-alexa-as-game-changer-in-personalized-ai-experiences-reveals-globaldata</loc>
            <lastmod>2025-03-09</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Alexa-pexels-anete-lusina-4790264.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData]]></video:title>
                    <video:description><![CDATA[Amazon&amp;#39;s unveiling of Alexa+, a generative AI-powered upgrade to its Alexa voice assistant, has ignited significant discussion among social media influencers in the last week of February 2025.&amp;nbsp;

The rollout, promising enhanced personalization, context awareness, and agentic actions, has been met with both excitement and reservations. Influencers see that the enhanced Alexa+ has the potential to be a game-changer in providing&amp;nbsp; personalized AI experiences, reveals the Social Media Analytics Platform of GlobalData, a data and analytics company.

Shreyasee Majumder, Social Media Analyst at GlobalData, comments: &amp;ldquo;Influencers&amp;rsquo; discussions primarily focused on the potential of Alexa+ to enhance the user experience, emphasizing its capacity to manage complex requests, perform multiple tasks concurrently (such as booking reservations and ordering groceries), and integrate effortlessly with other Amazon services.&amp;nbsp;

&amp;quot;Optimism is prevalent regarding the advanced natural language processing capabilities and the prospect of more personalized and engaging interactions. Several influencers point to use cases like assisting children with homework and resolving household disagreements as areas where Alexa+ could demonstrate significant value.

&amp;ldquo;Alongside, the consensus also seems to be building around Apple that it needs to drastically improve its AI capabilities to remain competitive in the rapidly evolving landscape of voice assistants and AI-powered devices.&amp;rdquo;

Below are a few popular influencer opinions captured by GlobalData&amp;rsquo;s Social Media Analytics Platform:


	Mark Gurman, Chief Correspondent on Apple and Tech News at Bloomberg LP: &amp;ldquo;The new Alexa+ is basically ChatGPT Voice Mode on steroids, with personality, context and memory of past conversations and people. It&amp;rsquo;s extremely impressive. It is frightening how far behind Apple is in this space.&amp;rdquo;
	Rowan Cheung, Founder &amp;amp; CEO at The Rundown: &amp;ldquo;Amazon just unveiled the all-new Alexa+ powered by Amazon&amp;#39;s AI models and Claude. It&amp;#39;s like ChatGPT Voice taken to the next level with personalization, memory of past conversations, and of course, agentic action features. Pricing starts at $19.99/month but is free for all Amazon Prime members. Most importantly, this means ~100M+ people are about to have their first experience with real AI-powered voice agents soon. Could be another &amp;#39;ChatGPT moment&amp;#39; for consumers outside of the tech community. (Let&amp;#39;s hope it runs more smoothly than the launch of Apple Intelligence)&amp;rdquo;.
	Brian Roemmele, Engineer at PromptExpertise.com: &amp;ldquo;The new AlexaPlus is quite a game changer. Of course you can talk to Alexa but you can type to it also. The rate of acceleration is incredibly increasing. FREE in Amazon Prime&amp;hellip;&amp;rdquo;
	Marsha Collier, President at The Collier Company Inc: &amp;ldquo;Amazon Unveils Alexa Powered by Generative AI. Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been leapfrogged by powerful chatbots. &amp;ldquo;Until right this moment, right this moment, we have been limited by the technology,&amp;rdquo; Panos Panay, the head of Amazon&amp;rsquo;s devices, said at a media event. &amp;ldquo;Alexa+ is that trusted assistant that can help you conduct your life and your home.&amp;rdquo;
	Shelly Palmer, CEO at The Palmer Group: &amp;ldquo;In a &amp;ldquo;better late than never&amp;rdquo; moment, Amazon has unveiled Alexa+: an advanced version of its voice assistant that integrates generative AI to enhance user interactions. Priced at $19.99 per month (but free for Amazon Prime members), the service is set to launch with early access in the U.S. next month, initially available on Echo Show devices, with plans for broader international and device expansion&amp;hellip;&amp;rdquo;
	Kim, Technology Expert: &amp;ldquo;Amazon has unveiled Alexa+, an enhanced version of its voice assistant powered by generative AI technologies. This upgrade enables Alexa+ to handle multiple requests in a single command and perform tasks autonomously on behalf of users. For instance, it can book restaurants, create recipes, set timers automatically, and control various smart home devices based on your preferences and mood&amp;hellip;&amp;rdquo;


&amp;nbsp;]]></video:description>
                                        <video:publication_date>2025-03-09T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5630-iphone-has-surpassed-an-extraordinary-2-trillion-in-lifetime-sales</loc>
            <lastmod>2025-03-05</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/iphone.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[iPhone has surpassed an extraordinary $2 trillion in lifetime sales]]></video:title>
                    <video:description><![CDATA[While iPhone sales have slightly dipped from the record highs of 2022, Apple&amp;#39;s most successful product starts 2025 with another significant achievement.&amp;nbsp;

According to data presented by TechGaged.com, the iPhone, one of the most recognizable and popular smartphones globally, has surpassed an extraordinary $2 trillion in lifetime sales.

&amp;nbsp;

The iPhone has generated 2x more revenue than NASA&amp;#39;s entire spending history

For the past eighteen years, the iPhone has been one of the most crucial products in building Apple&amp;#39;s empire. Not only has it been Apple&amp;#39;s revenue powerhouse, but it also had a major role in creating a broader Apple ecosystem and building one of the most valuable and recognizable brands globally.

In this line, there were around 1.38 billion active iPhone users worldwide in 2024, 3.6% more than the year before, representing over 21% of all smartphone users worldwide. This massive user base has spent a shocking amount of money on iPhones over the years.&amp;nbsp;

In FY 2024, Apple grossed $201.1 billion from iPhone sales, slightly up from $200.5 billion reported a year before, pushing its lifetime sales to a whopping $2.03 trillion.&amp;nbsp;

To put this into perspective, the iPhone had sold nearly twice the total market value of Tesla, which stands at around $1 trillion, and more than the combined valuation of Facebook, Instagram, and WhatsApp.&amp;nbsp;

Compared to the US ecommerce market, the iPhone alone has generated nearly double the value of a year&amp;#39;s worth of US online shopping.&amp;nbsp;

Even more shocking is that Apple grossed twice as much revenue from iPhone sales as the total amount spent by NASA throughout its history. If it wanted, the tech giant could have built 13 International Space Stations (ISS) at $150 billion each, all funded by iPhone sales, showing its influence stretches beyond tech, impacting the global economy as well.&amp;nbsp;

&amp;nbsp;

2022, 2023, and 2024 were the top three years for iPhone sales

Although the iPhone has been on the market since 2007, its sales skyrocketed in the past four years.&amp;nbsp;

After mastering premium innovation, including powerful chips, high-quality cameras, and continuous software updates, iPhone users became hooked to their devices. Also, the seamless integration within Apple&amp;#39;s ecosystem, featuring services like iCloud and the Apple Watch, has made it nearly impossible for users to switch brands.&amp;nbsp;

According to Apple&amp;#39;s data, 2024 was the second-best year for iPhone sales, with $201 billion in total revenue, trailing only behind an all-time high of $205.5 billion in 2022. Statistics show 2023 sales were also around $200 billion, while 2021 was $9 billion short of reaching that mark.&amp;nbsp;

Together, these four years account for over 40% of the iPhone&amp;#39;s lifetime sales, totaling more than $800 billion. &amp;nbsp;

The official sales figures also show Apple shipped nearly 900 million iPhones during this period, pushing its lifetime shipments to an incredible 2.3 billion. That is around 15% of all smartphones that have ever been shipped globally.&amp;nbsp;]]></video:description>
                                        <video:publication_date>2025-03-05T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5638-life-in-a-day-redux-an-ai-ode-to-the-unseen-beauty-of-life-in-dubai</loc>
            <lastmod>2025-02-20</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/life-in-a-redux-screenshot.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[‘Life in a Day: Redux’:  An AI ode to the unseen beauty of life in Dubai]]></video:title>
                    <video:description><![CDATA[The Film Craft, the first hybrid production house in the MENA region, has unveiled a groundbreaking an AI-generated film that captures the everyday beauty of life in Dubai with striking realism.]]></video:description>
                                        <video:publication_date>2025-02-20T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5595-Seven-Saudi-Influencers-Redefining-the-Conversation-through-their-Unique-Voices</loc>
            <lastmod>2025-02-16</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/saudi-influencers-arabad-20241.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Seven Saudi Influencers Redefining the Conversation through their Unique Voices]]></video:title>
                    <video:description><![CDATA[As the Kingdom’s influencer landscape continues to grow exponentially amid shifting cultural perceptions, a new wave of creators is on the rise, exploring fresh niches and forging impactful partnerships. ArabAd spotlights seven Saudi influencers who are carving out distinct paths in the creator economy, using their platforms to amplify their unique voices and reflect the richness of their roots.]]></video:description>
                                        <video:publication_date>2025-02-16T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5640-atlai-the-saudi-made-ai-platform-launches-a-more-powerful-version-to-address-pressing-climate-challenges</loc>
            <lastmod>2025-02-15</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/ATLAI-2.0_.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Atlai, the Saudi-made AI platform, launches a more powerful version to address pressing climate challenges]]></video:title>
                    <video:description><![CDATA[Alwaleed Philanthropies, in collaboration with Saudi digital agency&amp;nbsp;Bold Xperiences,&amp;nbsp;launched Atlai 2.0, an advanced AI-powered platform set to transform how the world tracks and responds to climate change. 

With a stronger focus on real-time climate monitoring, predictive analytics, and global collaboration, Atlai 2.0 is designed to empower policymakers, activists, and organizations with actionable intelligence to combat deforestation and environmental degradation.

Building upon the success of the original Atlai platform, Atlai 2.0 expands its capabilities by integrating satellite imagery, climate data, and artificial intelligence, providing a comprehensive and precise view of global environmental changes. 

Users can monitor deforestation trends, temperature fluctuations, air quality shifts, and other climate indicators with unprecedented accuracy. The platform translates vast amounts of data into meaningful insights, enabling swift, informed decision-making to address pressing climate challenges.

&amp;quot;The climate crisis requires a global response, and Atlai 2.0 fosters the collaboration we need to succeed. This platform empowers journalists, activists and decision makers to share insights, coordinate efforts, and act with greater urgency, ensuring that data translates into tangible progress for our planet&amp;quot;, said Princess Lamia bint Majed Al Saud, Secretary General of Alwaleed Philanthropies.

One of the key innovations of Atlai 2.0 is its AI-driven climate intelligence, which detects environmental patterns, predicts emerging trends, and generates automated climate change reports. 

By bridging the gap between complex climate science and accessible, real-time updates, Atlai 2.0 equips users with the tools needed to drive meaningful climate action.&amp;nbsp;Beyond data, it fosters global collaboration by serving as a hub for activists, media, and policymakers. 

The platform encourages cross-border cooperation, allowing climate advocates to share insights, strategies, and resources to amplify their impact. With its community-driven approach, it&amp;nbsp;is designed not just as a tool, but as a movement dedicated to protecting the planet.

Saudi-based Bold Xperiences, part of The Bold Group, has played a pivotal role in shaping Atlai 2.0&amp;rsquo;s user experience, ensuring the platform is intuitive, engaging, and impactful. 

The agency specializes in &amp;ldquo;crafting digital experiences that merge technology with human engagement, bringing innovative solutions that transform how brands, organizations, and initiatives connect with their audiences.&amp;rdquo;]]></video:description>
                                        <video:publication_date>2025-02-15T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5627-deepseeks-latest-version-creates-a-media-and-stock-market-storm</loc>
            <lastmod>2025-02-05</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/deepseek.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[DeepSeek&#039;s latest version creates a media and stock market storm]]></video:title>
                    <video:description><![CDATA[The release of the latest version of the Chinese artificial intelligence (AI) model DeepSeek swiftly created a media and stock market storm as it, given the official costs of development, threw into disarray the massive investments made in Western AI companies.

Finbold research uncovered that in a single week ending on Monday, January 27, Google Trends global score for DeepSeek soared fiftyfold, hitting 100 - the highest figure possible for a selected region and time frame.&amp;nbsp;

Though the score was the highest in China by far, the new model also soared above ChatGPT in the U.S.

Hong Kong, likewise, saw exceptional interest and took second place, while the countries where DeepSeek was also highly searched for, in descending order, include Singapore, Tunisia, Morocco, Nepal, Algeria, Ethiopia, Jordan, and Kenya.

Specifically, the AI model&amp;rsquo;s Google Trends score stood at 100 in China, 22 in Hong Kong, 16 in Singapore, and 6 in the U.S.

&amp;nbsp;

DeepSeek&amp;rsquo;s popularity also emerges outside Google Trends

The surge in interest was also evident on the Play Store, where the DeepSeek app took the top spot, leading to sufficient volume - and possibly a cyberattack - to ensure access is restricted to users with a Chinese phone number.

Additionally, the emergence of a new major player in the AI industry triggered a stock market bloodbath, with the semiconductor giant Nvidia (NVDA) being hit particularly hard and losing approximately $600 billion in market capitalization - the single biggest one-company valuation drop in a single day.

Still, as Andreja Stojanovic, a co-author of the research, pointed out, there were some immediate benefits: &amp;ldquo;The introduction of new and powerful competition has had an immediate positive effect on consumers, as OpenAI&amp;rsquo;s Sam Altman promised additional features to ChatGPT&amp;rsquo;s paying users.&amp;rdquo;

Elsewhere, the tumult triggered some calls for a ban or restrictions on Chinese technology, akin to the tariffs and other protectionist measures imposed on Chinese electric vehicle (EV) makers.]]></video:description>
                                        <video:publication_date>2025-02-05T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5580-TradeMania-or-when-trading-becomes-a-game</loc>
            <lastmod>2025-02-04</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/JULIEN_TRAD_2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[TradeMania or when trading becomes a game]]></video:title>
                    <video:description><![CDATA[With the vision to redefine trading by adding an exhilarating gaming element, Julien Trad, founder and CEO of TradeMania, a trading gaming company, discusses how stepping into trading, one of the most complex spaces, was not an easy choice, but the right one.]]></video:description>
                                        <video:publication_date>2025-02-04T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5553-Social-media-trends-for-2025-by-Tito-Ribeiro</loc>
            <lastmod>2025-01-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Tito_ribeiro.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Social media trends for 2025 by Tito Ribeiro]]></video:title>
                    <video:description><![CDATA[Tiago aka Tito Ribeiro has just launched his annual study about digital marketing and social media trends. Ribeiro studied several markets to summarize important movements of the industry in these five global trends for 2025.]]></video:description>
                                        <video:publication_date>2025-01-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5555-AI-in-Market-Research-Toluna-ready-to-transform-consumer-understanding</loc>
            <lastmod>2025-01-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[AI in Market Research: Toluna ready to transform consumer understanding]]></video:title>
                    <video:description><![CDATA[Georges Akkaoui, Regional Director at Toluna MEAT, a global research and insights provider company that empowers clients to make smarter data-driven decisions, speaks of his company&#039;s edge and the role of Artificial Intelligence in market research.]]></video:description>
                                        <video:publication_date>2025-01-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5546-AppsFlyers-lookback-at-2024-s-top-mobile-app-trends</loc>
            <lastmod>2025-01-13</lastmod>
            <changefreq>monthly</changefreq>
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                    <video:title><![CDATA[AppsFlyer&#039;s lookback at 2024’s top mobile app trends]]></video:title>
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                                        <video:publication_date>2025-01-13T00:00:00+00:00</video:publication_date>
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            <url>
            <loc>https://www.arabaddigital.com/en/article/5548-How-Connected-TV-is-Transforming-Consumer-Engagement</loc>
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                    <video:title><![CDATA[How Connected TV is Transforming Consumer Engagement!]]></video:title>
                    <video:description><![CDATA[Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the attention of brands and marketers alike. As consumer preferences shift towards value-driven outcomes, it is becoming increasingly mainstream, particularly in the MENA region. Gagan Uppal, Country Head-MENA, Xapads Media, elaborates on CTV&#039;s surge in popularity and what this represents for advertisers.]]></video:description>
                                        <video:publication_date>2025-01-13T00:00:00+00:00</video:publication_date>
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            <url>
            <loc>https://www.arabaddigital.com/en/article/5539-Mastering-Influencer-Marketing-Building-Trust-with-Saudi-Audiences-in-a-Digital-First-World</loc>
            <lastmod>2024-12-23</lastmod>
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                    <video:description><![CDATA[Aya Hammad, Marketing, PR &amp; Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer marketing offers for brands to connect with consumers.]]></video:description>
                                        <video:publication_date>2024-12-23T00:00:00+00:00</video:publication_date>
                </video:video>
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            <url>
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            <lastmod>2024-11-26</lastmod>
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                    <video:description><![CDATA[We all know Saudi is big on Football, but how much? Amazon Alexa’s data shows that customers have asked about the sport more than five million times in 2024 alone. The data also shows some interesting patterns.]]></video:description>
                                        <video:publication_date>2024-11-26T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
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            <lastmod>2024-10-24</lastmod>
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                    <video:title><![CDATA[Influence is Evolving, and Creators are Leading]]></video:title>
                    <video:description><![CDATA[Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the strategic work of creative agencies. He assures that by combining authenticity with real-time interaction, creators help brands connect more personally with audiences, driving stronger business outcomes.]]></video:description>
                                        <video:publication_date>2024-10-24T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5382-Famesters-reveals-groundbreaking-AI-in-influencer-marketing-report</loc>
            <lastmod>2024-10-21</lastmod>
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                    <video:title><![CDATA[Famesters reveals groundbreaking AI in influencer marketing report]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2024-10-21T00:00:00+00:00</video:publication_date>
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                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5363-New-Kantar-study-shows-a-significant-trend-towards-YouTube-consumption-on-Connected-TV</loc>
            <lastmod>2024-10-14</lastmod>
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                    <video:title><![CDATA[New Kantar study shows a significant trend towards YouTube consumption on Connected TV]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2024-10-14T00:00:00+00:00</video:publication_date>
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            <lastmod>2024-10-11</lastmod>
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                    <video:title><![CDATA[Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2024-10-11T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5351-Is-SearchGPT-The-Grim-Reaper-For-Google-Rankings-What-businesses-need-to-know</loc>
            <lastmod>2024-10-10</lastmod>
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                    <video:title><![CDATA[Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know]]></video:title>
                    <video:description><![CDATA[Brick Digital Founder Lorenzo Luiso looks at how AI search may impact businesses - with a particular focus on the potential shake-up to the current strategies of SEO.]]></video:description>
                                        <video:publication_date>2024-10-10T00:00:00+00:00</video:publication_date>
                </video:video>
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            <loc>https://www.arabaddigital.com/en/article/5342-How-to-launch-your-first-influencer-marketing-campaign-a-7-step-guide</loc>
            <lastmod>2024-10-08</lastmod>
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                    <video:title><![CDATA[How to launch your first influencer marketing campaign: a 7-step guide]]></video:title>
                    <video:description><![CDATA[Influencer marketing is a relatively new field that has developed over the past decade. It has evolved in various forms, becoming more sophisticated, complex, and expensive. Brands are eager to explore new community-building approaches and increase sales through influencer marketing. However, it can be challenging to start, knowing that many have failed before you.]]></video:description>
                                        <video:publication_date>2024-10-08T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5303-Shopping-apps-are-thriving-annual-revenue-hit-over-33-billion-in-five-years</loc>
            <lastmod>2024-09-26</lastmod>
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                    <video:title><![CDATA[Shopping apps are thriving: annual revenue hit over $33 billion in five years]]></video:title>
                    <video:description><![CDATA[Shopping apps, the third-largest segment of the app industry, have surged in popularity over the past five years, fuelled by the growing number of companies that embraced a mobile-centric approach. ]]></video:description>
                                        <video:publication_date>2024-09-26T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5300-MENA-mobile-sales-grew-by-20-in-the-first-half-of-2024</loc>
            <lastmod>2024-09-25</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Mobile-report.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[MENA mobile sales grew by 20% in the first half of 2024]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2024-09-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5279-74-of-web-users-unaware-of-digital-tracking</loc>
            <lastmod>2024-09-22</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[74% of web users unaware of digital tracking]]></video:title>
                    <video:description><![CDATA[A recent study reveals that 74% of internet users underestimate how much their data can be tracked without direct input. With advanced tracking technologies and data brokers quietly collecting behind the scenes, it’s not just about the information you willingly share online. Even users who think they&#039;re cautious are still vulnerable. The ProxyScrape team explores the hidden ways data is gathered and how individuals can better protect themselves.]]></video:description>
                                        <video:publication_date>2024-09-22T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5188-AppsFlyer-investigates-shifts-behind-mobile-gamings-modest-growth</loc>
            <lastmod>2024-08-19</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[AppsFlyer investigates shifts behind mobile gaming&#039;s modest growth]]></video:title>
                    <video:description><![CDATA[AppsFlyer’s latest State of Gaming App Marketing Report shows move to mixing revenue strategies to drive monetization]]></video:description>
                                        <video:publication_date>2024-08-19T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5222-WARC-report-The-Future-of-Programmatic-2024-explores-key-trends-set-to-shape-programmatic-advertising-over-the-next-12-months</loc>
            <lastmod>2024-08-14</lastmod>
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            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/WARC-the-future-of-programmatic.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[WARC report &#039;The Future of Programmatic 2024&#039; explores key trends set to shape programmatic advertising over the next 12 months]]></video:title>
                    <video:description><![CDATA[The Future of Programmatic 2024 report explores key trends and topics set to shape programmatic advertising over the next 12 months.]]></video:description>
                                        <video:publication_date>2024-08-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5171-How-to-grow-new-customers-from-seed-data</loc>
            <lastmod>2024-07-31</lastmod>
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            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/UAE-SEED-DATA-the-trade-desk.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[How to grow new customers from seed data]]></video:title>
                    <video:description><![CDATA[Terry Kane, Managing Director Middle East &amp; Africa at Dubai-based The Trade Desk on how advertisers can grow look-alike customers at scale with first-party data and AI-powered tools in a cookie-less future]]></video:description>
                                        <video:publication_date>2024-07-31T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5135-AppsFlyers-new-report-shows-uplift-for-eCommerce-apps-</loc>
            <lastmod>2024-07-21</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[AppsFlyer&#039;s new report shows uplift for eCommerce apps ]]></video:title>
                    <video:description><![CDATA[Against the backdrop of Amazon kicking of its annual White Friday sale, AppsFlyer has launched the 2024 edition of its State of eCommerce App Marketing report, revealing the latest trends in mobile app ecommerce. Interestingly, this latest edition points to an uptick in metrics across the board including app downloads, remarketing conversions, and transaction volumes. With consumer confidence and spending both on the rise, the report offers invaluable insight to mobile marketers hoping to capitalise on the opportunity.]]></video:description>
                                        <video:publication_date>2024-07-21T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5126-People-want-to-follow-people-not-faceless-brands</loc>
            <lastmod>2024-07-16</lastmod>
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                    <video:title><![CDATA[People want to follow people, not faceless brands]]></video:title>
                    <video:description><![CDATA[In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past, a huge following would somewhat guarantee a great reach, this is no longer the case. Truth is, if your content isn’t relevant, it simply won’t get engagement. This comes with an exciting opportunity for brands. Svenja Maltzahn, founder of Dubai-based social media and influencer agency, Sumea Social, explains the case of corporate influencers.]]></video:description>
                                        <video:publication_date>2024-07-16T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5098-Leveraging-audience-segmentation-in-CTV-sports-advertising</loc>
            <lastmod>2024-07-02</lastmod>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/XAPADS-ON-CTV-sports-advertising-by-_Gagan-_Uppal.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Leveraging audience segmentation in CTV sports advertising]]></video:title>
                    <video:description><![CDATA[Sports has the power to bring people together, whether it’s a local community rallying behind their home team or a global audience tuning in for the World Cup, as these events create moments of shared experience and collective excitement. This unifying power makes it an ideal platform for advertisers looking to connect with a wide range of viewers. Gagan Uppal, Country Head MENA at Xapads explains.]]></video:description>
                                        <video:publication_date>2024-07-02T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5074-How-AI-is-Changing-the-Marketing-and-Advertising-Industry-for-Better-or-Worse</loc>
            <lastmod>2024-06-25</lastmod>
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                    <video:title><![CDATA[How AI is Changing the Marketing and Advertising Industry—for Better or Worse]]></video:title>
                    <video:description><![CDATA[Marketing consultant and trainer Ghassan Younis delves into the six key aspects of how AI truly disrupts the marketing and advertising industry and what it means for the future of marketing.]]></video:description>
                                        <video:publication_date>2024-06-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/5231-WARC-highlights-e-commerce-trends-in-The-Future-of-Digital-Commerce-2024-report-</loc>
            <lastmod>2024-06-04</lastmod>
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                    <video:title><![CDATA[WARC highlights e-commerce trends in &#039;The Future of Digital Commerce&#039; 2024 report ]]></video:title>
                    <video:description><![CDATA[Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth is fuelled by advances in off-site targeting as commerce data infuses into non-retail environments. All the while, Amazon continues to tighten its grip on the retail media market.]]></video:description>
                                        <video:publication_date>2024-06-04T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4998-Data-Clean-Rooms-The-Key-to-Collaborating-on-Marketing-Analytics-in-a-Privacy-First-World</loc>
            <lastmod>2024-05-20</lastmod>
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                    <video:title><![CDATA[Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World]]></video:title>
                    <video:description><![CDATA[Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer how &#039;Data Clean Rooms are the key to collaborating on marketing analytics in a privacy-first world&#039;.]]></video:description>
                                        <video:publication_date>2024-05-20T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4983-Short-form-video-helps-supercharge-the-media-mix-and-drive-full-funnel-impact</loc>
            <lastmod>2024-05-14</lastmod>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/WARC-small-short-videos.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Short-form video helps supercharge the media mix and drive full funnel impact]]></video:title>
                    <video:description><![CDATA[Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build quality reach and drive business impact. A new report by WARC, in partnership with TikTok, examines the rise of short-form video, including how it drives reach, attention and amplifies other channels in the media mix.]]></video:description>
                                        <video:publication_date>2024-05-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4947-Live-streaming-ecommerce-in-China-to-become-a-trillion-dollar-industry-by-2026</loc>
            <lastmod>2024-05-04</lastmod>
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                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2024-05-04T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
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            <lastmod>2024-05-02</lastmod>
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                    <video:title><![CDATA[Social Media advertising spending to grow by 6% in 2024]]></video:title>
                    <video:description><![CDATA[Over the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning it into the second-largest revenue stream in the digital advertising industry.]]></video:description>
                                        <video:publication_date>2024-05-02T00:00:00+00:00</video:publication_date>
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            <url>
            <loc>https://www.arabaddigital.com/en/article/4915-Surge-in-app-downloads-and-usage-due-to-Ramadan-Effect-finds-AppsFlyer</loc>
            <lastmod>2024-04-17</lastmod>
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                    <video:title><![CDATA[Surge in app downloads and usage due to &#039;Ramadan Effect&#039; finds AppsFlyer]]></video:title>
                    <video:description><![CDATA[The Holy Month has consistently proven to be an unmissable opportunity for mobile marketers to capitalise on increase app downloads and usage.]]></video:description>
                                        <video:publication_date>2024-04-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4916-E-commerce-witnesses-significant-boost-in-Ramadan-2024-as-per-Admitad-study</loc>
            <lastmod>2024-04-17</lastmod>
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                                        <video:publication_date>2023-12-20T00:00:00+00:00</video:publication_date>
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                                        <video:publication_date>2023-12-17T00:00:00+00:00</video:publication_date>
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                                        <video:publication_date>2023-12-06T00:00:00+00:00</video:publication_date>
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            <lastmod>2023-11-20</lastmod>
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                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2023-11-20T00:00:00+00:00</video:publication_date>
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            <lastmod>2023-11-20</lastmod>
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            <priority>0.8</priority>
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                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2023-11-20T00:00:00+00:00</video:publication_date>
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            <lastmod>2023-11-14</lastmod>
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            <priority>0.8</priority>
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                                        <video:publication_date>2023-11-14T00:00:00+00:00</video:publication_date>
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                    </url>
            <url>
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            <lastmod>2023-11-07</lastmod>
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            <priority>0.8</priority>
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                    <video:description><![CDATA[Ambreen Kazi, Creative Director, SOCIALEYEZ elaborates on the impact of AI and automation on the entire creative process while exploring the potential benefits and challenges of such technological advancements.]]></video:description>
                                        <video:publication_date>2023-11-07T00:00:00+00:00</video:publication_date>
                </video:video>
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            <lastmod>2023-11-02</lastmod>
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                    <video:description><![CDATA[We sat down with Binoj Nair, Director of B2C at Canon Middle East and Turkey to uncover the intersection of technology, consumer behavior, and brand identity. As we trace the evolution of digital experiences—from reluctant adoption to their now ubiquitous use—Binoj’s perspectives shed light on the impact of AI, strategies for adopting a customer-centric approach, as well as striking a balance between personalization and data privacy.]]></video:description>
                                        <video:publication_date>2023-11-02T00:00:00+00:00</video:publication_date>
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            <url>
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            <lastmod>2023-10-27</lastmod>
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            <priority>0.8</priority>
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                    <video:description><![CDATA[The world of gaming has changed drastically. It&#039;s not just about]]></video:description>
                                        <video:publication_date>2023-10-27T00:00:00+00:00</video:publication_date>
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                    </url>
            <url>
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            <lastmod>2023-10-12</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[Digital Agencies in Lebanon - Elie Ghanime of RUBICOM: ‘Enforcing a culture of continuous learning is key to staying current in a rapidly evolving digital landscape’]]></video:title>
                    <video:description><![CDATA[It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few years amid the country’s ranging crisis climate and full-blown economic collapse. And while many grappled with changing times strictly in survival mode, others were able to turn the odds in their favor by making bold moves that helped them not only stay in the game but also solidify their market share. From expanding the scope of their digital services to occasionally venturing into new markets, both new and existing agencies fought the current to maintain a healthy flow of creativity and adaptability. As the local market continues to bounce back, we reached out to the founders of some of the country’s prominent digital agencies for key insights and impressions, all while discussing the future of creativity. In the following interview Elie Ghanime, CEO of RUBICOM, shares his take.]]></video:description>
                                        <video:publication_date>2023-10-12T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4466-Digital-Agencies-in-Lebanon-MAD-MOUSE-on-Navigating-Turbulent-Waters-to-Foster-an-Endless-Stream-of-Creativity-</loc>
            <lastmod>2023-10-09</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[Digital Agencies in Lebanon: MAD MOUSE on Navigating Turbulent Waters to Foster an Endless Stream of Creativity ]]></video:title>
                    <video:description><![CDATA[It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few years amid the country’s ranging crisis climate and full-blown economic collapse. And while many grappled with changing times strictly in survival mode, others were able to turn the odds in their favor by making bold moves that helped them not only stay in the game but also solidify their market share. From expanding the scope of their digital services to occasionally venturing into new markets, both new and existing agencies fought the current to maintain a healthy flow of creativity and adaptability. As the local market continues to bounce back, we reached out to the founders of some of the country’s prominent digital agencies for key insights and impressions, all while discussing the future of creativity. In the following interview Alana Natalia Elbakht Boulos, Managing Director of MAD MOUSE, shares her take.]]></video:description>
                                        <video:publication_date>2023-10-09T00:00:00+00:00</video:publication_date>
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                    </url>
            <url>
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            <lastmod>2023-10-05</lastmod>
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                    <video:title><![CDATA[The Impact of AI-Generated Content on SEO: Does it Really Work?]]></video:title>
                    <video:description><![CDATA[Kenan Baki, SEO Manager at Serviceplan Group Middle East, discusses the impact of AI-generated content on SEO]]></video:description>
                                        <video:publication_date>2023-10-05T00:00:00+00:00</video:publication_date>
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                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4452-The-Future-of-Work-in-the-Age-of-AI</loc>
            <lastmod>2023-10-04</lastmod>
            <changefreq>monthly</changefreq>
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                    <video:title><![CDATA[The Future of Work in the Age of AI]]></video:title>
                    <video:description><![CDATA[Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance, says Karl Escritt, CEO of Like Digital &amp; Partners.]]></video:description>
                                        <video:publication_date>2023-10-04T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
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            <lastmod>2023-10-03</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[Digital Agencies in Lebanon: Rana El Baba of The Wonderful Bureau on overcoming challenges and the keys to success]]></video:title>
                    <video:description><![CDATA[It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few years amid the country’s ranging crisis climate and full-blown economic collapse. And while many grappled with changing times strictly in survival mode, others were able to turn the odds in their favor by making bold moves that helped them not only stay in the game but also solidify their market share. From expanding the scope of their digital services to occasionally venturing into new markets, both new and existing agencies fought the current to maintain a healthy flow of creativity and adaptability. As the local market continues to bounce back, we reached out to the founders of some of the country’s prominent digital agencies for key insights and impressions, all while discussing the future of creativity. In the following interview Rana El Baba, Managing Director &amp; Creative Director of The Wonderful Bureau, shares her take.]]></video:description>
                                        <video:publication_date>2023-10-03T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4426-Digital-Agencies-in-Lebanon-Rami-Saade-of-SWOT-We-did-not-just-survive-we-thrived-through-the-chaos-</loc>
            <lastmod>2023-09-29</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Rami_Saade2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Digital Agencies in Lebanon - Rami Saade of SWOT: ‘We did not just survive, we thrived through the chaos.’]]></video:title>
                    <video:description><![CDATA[It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few years amid the country’s ranging crisis climate and full-blown economic collapse. And while many grappled with changing times strictly in survival mode, others were able to turn the odds in their favor by making bold moves that helped them not only stay in the game but also solidify their market share. From expanding the scope of their digital services to occasionally venturing into new markets, both new and existing agencies fought the current to maintain a healthy flow of creativity and adaptability. As the local market continues to bounce back, we reached out to the founders of some of the country’s prominent digital agencies for key insights and impressions, all while discussing the future of creativity. In the following interview, Rami Saade, Managing Partner of SWOT creative Hub, shares his take.]]></video:description>
                                        <video:publication_date>2023-09-29T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4438-Proven-Marketing-Strategies-that-Propel-Startups-to-Stardom</loc>
            <lastmod>2023-09-28</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Hedaa_ashraf.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Proven Marketing Strategies that Propel Startups to Stardom]]></video:title>
                    <video:description><![CDATA[Hedaa Ashraf Abd ElHamed, social media &amp; influencers senior marketing manager at LA3EB, highlights the most effective marketing strategies and essential growth tactics for every startup, while she stresses on the most common mistakes to avoid when planning these marketing strategies.]]></video:description>
                                        <video:publication_date>2023-09-28T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4417-Digital-Agencies-in-Lebanon-CREATE-on-Navigating-Turbulent-Waters-to-Foster-an-Endless-Stream-of-Creativity</loc>
            <lastmod>2023-09-27</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[Digital Agencies in Lebanon: CREATE on Navigating Turbulent Waters to Foster an Endless Stream of Creativity]]></video:title>
                    <video:description><![CDATA[It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few years amid the country’s ranging crisis climate and full-blown economic collapse. And while many grappled with changing times strictly in survival mode, others were able to turn the odds in their favor by making bold moves that helped them not only stay in the game but also solidify their market share. From expanding the scope of their digital services to occasionally venturing into new markets, both new and existing agencies fought the current to maintain a healthy flow of creativity and adaptability. As the local market continues to bounce back, we reached out to the founders of some of the country’s prominent digital agencies for key insights and impressions, all while discussing the future of creativity. In the following interview, Rouba Kreidy, Founder &amp; CEO of Beirut-based Create creative agency, shares her take.]]></video:description>
                                        <video:publication_date>2023-09-27T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4354-Is-Attention-Getting-Your-Attention</loc>
            <lastmod>2023-09-25</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/arpit_saxena1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Is ‘Attention’ Getting Your Attention?]]></video:title>
                    <video:description><![CDATA[Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at OMD, elaborates on the importance of attention as an advertising metric and how it can be measured.]]></video:description>
                                        <video:publication_date>2023-09-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4400-In-the-NOW-era-Middle-East-marketers-should-prioritise-payback-periods-and-cashflow</loc>
            <lastmod>2023-09-19</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow]]></video:title>
                    <video:description><![CDATA[Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods instead of the traditional LTV &amp; CAC or long-term ROAS, when measuring the success of their campaigns.]]></video:description>
                                        <video:publication_date>2023-09-19T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4390-Digital-Agencies-in-Lebanon-Origin-on-Navigating-Turbulent-Waters-to-Foster-an-Endless-Stream-of-Creativity-</loc>
            <lastmod>2023-09-13</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[Digital Agencies in Lebanon: ORIGIN on Navigating Turbulent Waters to Foster an Endless Stream of Creativity ]]></video:title>
                    <video:description><![CDATA[It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few years amid the country’s ranging crisis climate and full-blown economic collapse. And while many grappled with changing times strictly in survival mode, others were able to turn the odds in their favor by making bold moves that helped them not only stay in the game but also solidify their market share. From expanding the scope of their digital services to occasionally venturing into new markets, both new and existing agencies fought the current to maintain a healthy flow of creativity and adaptability. As the local market continues to bounce back, we reached out to the founders of some of the country’s prominent digital agencies for key insights and impressions, all while discussing the future of creativity. In the following interview, Marwan Arban, CEO &amp; Joy El Hajj, COO of Origin share their take.]]></video:description>
                                        <video:publication_date>2023-09-13T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4356-How-UAEs-Webby-winner-Socialize-is-exploring-Web3-innovation-for-advertising</loc>
            <lastmod>2023-09-08</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[How UAE&#039;s Webby winner Socialize is exploring Web3 innovation for advertising]]></video:title>
                    <video:description><![CDATA[Web3 technologies are developing at an impressive pace and there are creative ways in which brands and advertisers can use them to increase impact and engagement.  Following the successful launch of +DAO for PlusComany, Akanksha Goel, , Founder and CEO of Dubai based independent social communications and media agency, Socialize, explains the value of decentralised networks and shares use cases of web3 technologies to illustrate the challenges and benefits.]]></video:description>
                                        <video:publication_date>2023-09-08T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4345-An-unstoppable-force-Why-influencer-marketing-will-dominate-the-future-of-MarCom</loc>
            <lastmod>2023-08-29</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[An unstoppable force: Why influencer marketing will dominate the future of MarCom]]></video:title>
                    <video:description><![CDATA[&#039;Harnessing the power of social media influencers to promote products and services has already made a significant impact on the way businesses communicate with consumers. As we peer into the future, what else can we expect?&#039;, wonders Marwa Kaabour, Group Head of Marketing &amp; Corporate Communication, Al Masaood, as she takes a closer look at influencer marketing and explores the possibilities ahead.]]></video:description>
                                        <video:publication_date>2023-08-29T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4329-A-new-era-of-programmatic-advertising-beckons-but-questions-remain-whether-advertisers-are-prepared</loc>
            <lastmod>2023-08-22</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
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                    <video:title><![CDATA[A new era of programmatic advertising beckons but questions remain whether advertisers are prepared]]></video:title>
                    <video:description><![CDATA[WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic advertising over the coming 12 months together with practical guidance for advertisers evolving their programmatic and ad tech capabilities.]]></video:description>
                                        <video:publication_date>2023-08-22T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4320-Will-advertising-s-glorification-of-AI-ruin-GenZ-s-mental-health-</loc>
            <lastmod>2023-08-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
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                    <video:title><![CDATA[Will advertising’s glorification of AI ruin GenZ’s mental health? ]]></video:title>
                    <video:description><![CDATA[Tech that might seem fun to begin with can have unrealised effects on the mental health of users. AI is seeing a huge rush of attention and usage but the chatbots that are useful for commerce transactions are not great when it comes to interpersonal relationships. Danielle Bedin and Sidra Fareed of Socialize looks at the state of mental health among young people in the Middle East and how chatbots that indulge personal conversation need to be clear that they are not a substitute for human support when it comes to connection, treatment and cultural understanding.]]></video:description>
                                        <video:publication_date>2023-08-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
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            <lastmod>2023-08-16</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Mahmoud_Alhamed.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking]]></video:title>
                    <video:description><![CDATA[Mahmoud Alhamed, Head of Performance at Serviceplan Group Middle East, gives some tips on how to improve the UX and UI of your website, and boost SEO and website ranking.]]></video:description>
                                        <video:publication_date>2023-08-16T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4291-Snap-s-Lens-Creator-Rewards-a-wonderful-opportunity-for-AR-Creators</loc>
            <lastmod>2023-08-02</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/SNAP-Lens-Creator-Rewards_copy.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Snap’s ‘Lens Creator Rewards’: a wonderful opportunity for AR Creators]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2023-08-02T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4286-TikTok-users-set-to-hit-955-million-users-globally-by-2025</loc>
            <lastmod>2023-07-31</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/TikTok-Logo[2]_copy.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[TikTok users set to hit 955 million users globally by 2025]]></video:title>
                    <video:description><![CDATA[Data forecasted by Statista &amp; presented by analysts at Basketball Insiders reveals the growth in TikTok users will hit 955m globally by 2025.]]></video:description>
                                        <video:publication_date>2023-07-31T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4282-Data-driven-advertising-key-to-reaching-back-to-school-shoppers-in-the-UAE</loc>
            <lastmod>2023-07-27</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Back-To-School_TheTradeDesk1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Data-driven advertising key to reaching back-to-school shoppers in the UAE]]></video:title>
                    <video:description><![CDATA[Terry Kane, Managing Director Middle East &amp; Africa at The Trade Desk, talks about the importance of data-driven advertising to reach back-to-school shoppers in the Middle East.]]></video:description>
                                        <video:publication_date>2023-07-27T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4275-How-to-write-an-influencer-brief-to-get-the-worst-ad-integration-for-your-product-Get-the-influencer-brief-template-to-avoid-failure</loc>
            <lastmod>2023-07-25</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Pavel_Beinia_CEO_Founder_Famesters.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)]]></video:title>
                    <video:description><![CDATA[“Influencer marketing is a game of chess, and you&#039;d be wrong to think you could play without your chessboard – the influencer brief,” says Pavel Beinia, CEO &amp; Founder of Famesters the influencer marketing agency part of BuzzGuru influencer marketing platform. Yet before sharing this little piece of paperwork, Beinia identifies the top 10 blunders that marketers often commit while working with influencers. It is only then, he says, that an influencer brief would make sense.]]></video:description>
                                        <video:publication_date>2023-07-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4255-Technology-and-the-pursuit-of-self-discovery</loc>
            <lastmod>2023-07-18</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Nadim_Khoury1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Technology and the pursuit of self-discovery]]></video:title>
                    <video:description><![CDATA[Today, in this tech-driven world, people have become overly reliant on a multitude of tools and applications that seamlessly enhance convenience and efficiency. The problem, states Nadim Khoury, executive director of Wunderman Thompson MENA, is when technology removes the potential for failure or shields us from its consequences, we miss out on challenges that lead to personal growth.  In the following, he insists on the imperative of venturing beyond the confines of automated processes and elaborates on the willingness to confront failure, as it allows us to learn, adapt and refine our paths.]]></video:description>
                                        <video:publication_date>2023-07-18T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4234-ChatGPT-and-Bard-Plugins-New-revenue-stream-for-eCommerce-brands-is-the-next-opportunity-for-marketing-measurement</loc>
            <lastmod>2023-07-10</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Sue_Azari,_Industry_Lead_-_eCommerce,_AppsFlyer.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement]]></video:title>
                    <video:description><![CDATA[Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari, Industry Lead E-Commerce at AppsFlyer, explains how these plugins can provide a new revenue stream for retail marketers.]]></video:description>
                                        <video:publication_date>2023-07-10T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4142-YouTube-s-global-advertising-revenue-is-set-to-rise-40-in-2023-to-reach-304bn</loc>
            <lastmod>2023-05-25</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/nordwood-themes-8LfE0Lywyak-unsplash.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn]]></video:title>
                    <video:description><![CDATA[More than one billion hours of video are watched every day on YouTube globally. In the US YouTube is the biggest TV streaming platform since overtaking Netflix]]></video:description>
                                        <video:publication_date>2023-05-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4022-OTT-Content-is-the-new-global-influencer</loc>
            <lastmod>2023-04-05</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Pooja_Suvarna.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[OTT content is the new global influencer]]></video:title>
                    <video:description><![CDATA[Pooja Suvarna, Manager – Digital Media at Mediaplus Middle East, explains why OTT (Over The Top) content is the new global influencer with four essential tips on how brands can leverage this trend globally.]]></video:description>
                                        <video:publication_date>2023-04-05T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/4002-Industry-experts-share-social-media-trends-expected-in-2023</loc>
            <lastmod>2023-03-29</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/SMTRENDS-marvin-meyer-SYTO3xs06fU-unsplash.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Industry experts share social media trends expected in 2023]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2023-03-29T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3982-Lebanese-TikTok-Creative-Chaos-or-Cacophonous-Cringe</loc>
            <lastmod>2023-03-23</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/tiktok-lebanon.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Lebanese TikTok: Creative Chaos or Cacophonous Cringe?]]></video:title>
                    <video:description><![CDATA[There is no denial that the rise of TikTok has changed the face of social media in more ways than one, from ushering the shift towards short-form vertical video to reinstating a sense of spontaneity after years of scrupulous curation.  And while the platform may still have its proponents and opponents, its impact remains impossible to subvert, notably in competitive content-savvy markets like Lebanon where everyone wants to be someone.]]></video:description>
                                        <video:publication_date>2023-03-23T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3975-Four-tactics-to-help-Middle-East-marketers-weather-the-tough-times-of-2023</loc>
            <lastmod>2023-03-22</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[Four tactics to help Middle East marketers weather the tough times of 2023]]></video:title>
                    <video:description><![CDATA[Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers need to focus their budgets on, in order to get the biggest bang for their buck from their marketing campaigns.]]></video:description>
                                        <video:publication_date>2023-03-22T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3970-How-to-drive-and-measure-impact-this-Ramadan</loc>
            <lastmod>2023-03-20</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/ramadan-meta.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[How to drive and measure impact this Ramadan]]></video:title>
                    <video:description><![CDATA[Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially during Ramadan. She suggests several approaches to campaign results measurement – each approach serving specific needs whether long-term or short-term.]]></video:description>
                                        <video:publication_date>2023-03-20T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3960-Marketing-in-an-AI-driven-world</loc>
            <lastmod>2023-03-15</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
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                    <video:title><![CDATA[Marketing in an AI-driven world]]></video:title>
                    <video:description><![CDATA[The disruptions brought over the past few years have revolutionized the way we work, shop and consume data. Even education institutions, restaurants and retail businesses that had a strong offline presence have quickly made the switch to digital. To sum it up in an overly simplified context, brands have gone digital and so should their approach to reaching out to customers.]]></video:description>
                                        <video:publication_date>2023-03-15T00:00:00+00:00</video:publication_date>
                </video:video>
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            <url>
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            <priority>0.8</priority>
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                    <video:description><![CDATA[A TikTok and WARC report: When entertainment meets effectiveness - a guide to maximising impact]]></video:description>
                                        <video:publication_date>2023-03-09T00:00:00+00:00</video:publication_date>
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                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3923-Five-reasons-why-ChatGPT-is-not-a-silver-bullet-for-marketing</loc>
            <lastmod>2023-03-06</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[Five reasons why ChatGPT is not a silver bullet for marketing]]></video:title>
                    <video:description><![CDATA[Laura K. Inamedinova, CEO of LKI Consulting, believes in the great potential of AI in marketing. However, she says ‘ChatGPT is not a cure to many of our headaches and is far from replacing us’. In the following, Inamedinova shares five reasons why she thinks ChatGPT isn&#039;t a silver bullet for marketing.]]></video:description>
                                        <video:publication_date>2023-03-06T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3918-Ad-tech-trends-expected-to-dominate-Western-Asia-and-Lebanon-digital-landscape-in-2023</loc>
            <lastmod>2023-03-02</lastmod>
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            <priority>0.8</priority>
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                    <video:title><![CDATA[Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023]]></video:title>
                    <video:description><![CDATA[Roman Vrublivskyi, chief executive officer at Smart-hub.io, explores how the ad tech advertising market in Western Asia and Lebanon is expected to develop and which trends are expected to dominate the digital landscape in 2023.]]></video:description>
                                        <video:publication_date>2023-03-02T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3908-Rudy-Shoushany-the-transformational-thinker</loc>
            <lastmod>2023-02-28</lastmod>
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            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/RUDY_SHOUSHANY.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Rudy Shoushany, the transformational thinker]]></video:title>
                    <video:description><![CDATA[When Lebanon’s banking crisis hit, Rudy Shoushany quit his job, founded a talk show, and set about transforming his own life and empowering business leaders to drive transformational change]]></video:description>
                                        <video:publication_date>2023-02-28T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3883-Sony-MEA-identifies-key-trends-set-to-dominate-the-digital-landscape-in-2023</loc>
            <lastmod>2023-02-20</lastmod>
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            <priority>0.8</priority>
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                    <video:title><![CDATA[Sony MEA identifies key trends set to dominate the digital landscape in 2023]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2023-02-20T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3829-Digital-2023-new-report-shows-that-social-media-use-is-on-the-increase-globally</loc>
            <lastmod>2023-01-26</lastmod>
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            <priority>0.8</priority>
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                    <video:title><![CDATA[Digital 2023 new report shows that social media use is on the increase globally]]></video:title>
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            <url>
            <loc>https://www.arabaddigital.com/en/article/3798-TikTok-s-Whats-Next-Report-2023-identifies-three-defining-trend-forces</loc>
            <lastmod>2023-01-12</lastmod>
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            <priority>0.8</priority>
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                    <video:title><![CDATA[TikTok’s ‘What&#039;s Next Report’ 2023 identifies three defining trend forces]]></video:title>
                    <video:description><![CDATA[]]></video:description>
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            <lastmod>2022-12-19</lastmod>
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                    <video:title><![CDATA[Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup&#039;s CEO Imad Jomaa explains]]></video:title>
                    <video:description><![CDATA[Saudi Arabia’s rapidly transforming advertising landscape has proven to be an exciting journey for agencies with feet on the ground and the foresight to be technologically prepared. In an interview with ArabAd, Imad Jomaa, founder and CEO of JGroup elaborates on the AdTech landscape specific to the KSA, explains how Promofix, the subsidiary and digital arm of JGroup, is fairing in a digital-savvy market like Saudi Arabia and speaks about how JGroup’s $15 million investment in FoxPush, which launched a programmatic performance technology platform, leaves them primed for the coming AdTech trends.]]></video:description>
                                        <video:publication_date>2022-12-19T00:00:00+00:00</video:publication_date>
                </video:video>
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            <url>
            <loc>https://www.arabaddigital.com/en/article/4104-Seven-trends-to-keep-an-eye-on-in-the-marcomms-industry-in-2023</loc>
            <lastmod>2022-12-18</lastmod>
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            <priority>0.8</priority>
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                    <video:title><![CDATA[Seven trends to keep an eye on in the marcomms industry in 2023]]></video:title>
                    <video:description><![CDATA[Tito Ribeiro, the Brazilian marketer, has been studying global trends in digital marketing in detail since 2015. He shares a list of seven market trends for 2023.]]></video:description>
                                        <video:publication_date>2022-12-18T00:00:00+00:00</video:publication_date>
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                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3738-Four-mobile-app-predictions-for-2023-that-every-UAE-marketer-should-be-aware-of</loc>
            <lastmod>2022-12-14</lastmod>
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            <priority>0.8</priority>
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                    <video:title><![CDATA[Four mobile app predictions for 2023 that every UAE marketer should be aware of]]></video:title>
                    <video:description><![CDATA[Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares four emerging trends that marketers should take into consideration in order to navigate what is likely to be a rollercoaster 2023 year]]></video:description>
                                        <video:publication_date>2022-12-14T00:00:00+00:00</video:publication_date>
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            <url>
            <loc>https://www.arabaddigital.com/en/article/3613-Inactive-users-Poor-Retention-and-Lost-Potential-Revenue-Remarketing-can-solve-these-mobile-app-woes</loc>
            <lastmod>2022-10-25</lastmod>
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            <priority>0.8</priority>
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                    <video:title><![CDATA[Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes]]></video:title>
                    <video:description><![CDATA[The UAE is experiencing exponential growth in the mobile market. But creating an app isn’t enough when it comes to getting, and keeping, users. Companies need to get smart about not just capturing, but keeping users engaged — and that’s where remarketing comes in. Paul Wright, Managing Director UK, FR, ME &amp; Turkey at AppsFlyer explains.]]></video:description>
                                        <video:publication_date>2022-10-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3590-Market-conditions-and-privacy-changes-continue-to-disrupt-app-marketers-and-media-companies-finds-AppsFlyer-s-Performance-Index</loc>
            <lastmod>2022-10-17</lastmod>
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                    <video:title><![CDATA[Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-10-17T00:00:00+00:00</video:publication_date>
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            <lastmod>2022-10-17</lastmod>
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                    <video:title><![CDATA[Five major mistakes brands make when conducting an influencer marketing campaign]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-10-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3573-Marketing-Mix-Modeling-A-new-era-of-agile-actionable-and-adaptable-measurement-</loc>
            <lastmod>2022-10-10</lastmod>
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            <priority>0.8</priority>
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                    <video:title><![CDATA[Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement ]]></video:title>
                    <video:description><![CDATA[Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta shares her thoughts on Marketing Mix Modeling (MMM), a statistical analysis of marketing and business, that will thrive as a relatively futureproof measurement solution for brands seeking actionable insights into cross-channel marketing effects in 2023.]]></video:description>
                                        <video:publication_date>2022-10-10T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3551-Building-a-sustainable-and-impactful-addressable-advertising-strategy-through-inventory-curation</loc>
            <lastmod>2022-09-30</lastmod>
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            <priority>0.8</priority>
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                    <video:title><![CDATA[Building a sustainable and impactful addressable advertising strategy through inventory curation]]></video:title>
                    <video:description><![CDATA[Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe &amp; MENA at PubMatic, gives an overview of the improved strategies media buyers can apply to drive highly adaptable approaches to cross-screen media planning.]]></video:description>
                                        <video:publication_date>2022-09-30T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3550-The-very-real-dangers-of-brand-bidding-and-how-brands-can-deal-with-it</loc>
            <lastmod>2022-09-29</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/ad-bidding-Admitad-MENA.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The very real dangers of brand bidding and how brands can deal with it]]></video:title>
                    <video:description><![CDATA[Artem Rudyuk, Country Manager at Admitad MENA, shares his take on the dangers of brand bidding with recommendations for brands on how to deal with it.]]></video:description>
                                        <video:publication_date>2022-09-29T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3481-The-popularity-of-NFTs-is-surging</loc>
            <lastmod>2022-09-01</lastmod>
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            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/NFT-choong-deng-xiang-unsplash.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The popularity of NFTs is surging]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-09-01T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3468-Top-AdTech-formats-that-are-generating-the-best-result-in-2022</loc>
            <lastmod>2022-08-29</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/roman_Vrublivskyi.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Top AdTech formats that are generating the best result in 2022]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-08-29T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3464-Mobile-app-installs-and-spending-among-UAE-consumers-is-on-the-rise-new-research-shows-</loc>
            <lastmod>2022-08-28</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/AppFlyer-UAE-mobile-growth-data.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Mobile app installs and spending among UAE consumers is on the rise, new research shows ]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-08-28T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3405--About-SHAREit-one-of-the-fastest-growing-apps-globally-and-its-development-strategy</loc>
            <lastmod>2022-07-26</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Arunabh_Madhur-_Regional_VP_Head_Business_EMEA_at_SHAREit_Group_copy.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[ About SHAREit, one of the fastest growing apps globally, and its development strategy]]></video:title>
                    <video:description><![CDATA[Arunabh Madhur, Regional VP &amp; Head Business EMEA at SHAREit Group speaks about SHAREit, one of the fastest growing apps globally, its development strategy and focus on growth]]></video:description>
                                        <video:publication_date>2022-07-26T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3378-Most-popular-apps-of-2022</loc>
            <lastmod>2022-07-13</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:title><![CDATA[Most popular apps of 2022]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-07-13T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3361-Blockchain-technology-finding-its-way-into-digital-advertising</loc>
            <lastmod>2022-07-04</lastmod>
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            <priority>0.8</priority>
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                    <video:title><![CDATA[Blockchain technology finding its way into digital advertising]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-07-04T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3355-Irish-company-launches-Marsha-a-free-tool-to-get-people-to-take-action-and-protect-LGBTQ-rights-all-year-around</loc>
            <lastmod>2022-06-30</lastmod>
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                    <video:title><![CDATA[Irish company launches Marsha, a free tool to get people to take action and protect LGBTQ+ rights all year around]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-06-30T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3287-How-can-your-business-drive-discovery-and-growth-across-borders</loc>
            <lastmod>2022-06-08</lastmod>
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            <priority>0.8</priority>
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                    <video:title><![CDATA[How can your business drive discovery and growth across borders?]]></video:title>
                    <video:description><![CDATA[Rana Bouri, Head of Marketing, MENA at Meta explore how businesses can drive discovery and growth across borders - what it means to expand businesses across different countries and why cross-border business keeps growing.]]></video:description>
                                        <video:publication_date>2022-06-08T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3288-tony-khalife-discloses-his-new-media-project-al-mashhad</loc>
            <lastmod>2022-06-08</lastmod>
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            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Tony-Khalife.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Tony Khalife discloses his new media project: &#039;Al Mashhad&#039;]]></video:title>
                    <video:description><![CDATA[Following the announcement of the launch of a new TV channel and digital platform, Lebanese renowned journalist Tony Khalife discloses in a short video his new media project, which comes to light before the end year.

With years of experience in the field of radio and television, the TV talk show host and program presenter is embarking on a new journey with this media project. Dubbed &#039;Al Mashhad&#039;, a privately owned, independent multi-platform news channel spearheaded by the renowned journalist along with a cohort of investors.

Because &quot;for every story, act, viewpoint, and event, there is a &quot;scene&quot;--which in Arabic translates to Mashhad-- hence the name.

With correspondents and journalists based all around the world, true to its name,&amp;nbsp;&amp;nbsp;Al Mashhad promises to offer a holistic and unique view tailored and curated for the Arab viewer.

Led by a seasoned team of industry professionals, who are creating compelling content that presents issues of importance to Arabic viewers in a bold and refreshing way, the new online media&amp;nbsp;will offer a variety of programs&amp;nbsp;and will broadcast from Dubai, UAE.

The content includes a new talk show hosted by Tony Khalife himself, featuring opinionated personalities exploring issues of Arab and international importance. The platform seeks to cater to different audiences across the MENA region and will also run content ranging from News, Sports, High Tech and social talk shows to general entertainment, documentaries and satire shows.In a press announcement, it is stated that &quot;the new innovative platform will push the boundaries and deliver brave and edgy content that maximizes the evolution of technology by mixing television and digital broadcasting.&quot;

Al Mashhad aims to fill a gap to inform and engage younger generations and capitalizes on the generational shift towards digital consumption in the region.

The platform aims to act as a media forum for Arab youth where they can communicate, voice their concerns and express their thoughts and views.

The new media project incorporates political TV shows, social talk shows, and satire TV shows built on Arab reality and the surrounding scene.

Social media will have a prominent place in the channel&#039;s shows, confirms Tony Khalife.

Khalife has shared that viewers and interested individuals can follow closely and stay updated with the pre-launch preparations on announcing and revealing the platform&#039;s name.

The platform says more prominent names will be joineing Al Mashhad&#039;s team, all handpicked from other well-established media channels. The new online channel is also preparing to have a strong digital presence with updates and news found across all Al Mashhad’s social media platforms, namely Facebook, Instagram, Twitter, Snapchat, TikTok, and YouTube, including the channel&#039;s official website.

&amp;nbsp;

&amp;nbsp;

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                                        <video:publication_date>2022-06-08T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3273-Regional-creator-economy-expected-to-rise-in-popularity-as-Arab-youth-flood-video-social-entertainment-platforms-</loc>
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                    <video:title><![CDATA[Regional creator economy expected to rise in popularity as Arab youth flood video social entertainment platforms ]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-06-06T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3225-Unexpected-eCommerce-trends-to-tap-into-in-2022-and-beyond</loc>
            <lastmod>2022-05-20</lastmod>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/ecommerce-laura-chouette.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Unexpected eCommerce trends to tap into in 2022 and beyond]]></video:title>
                    <video:description><![CDATA[When it comes to improving your eCommerce brand, it is always better to stay ahead of the curve and be aware of all the latest online trends. ]]></video:description>
                                        <video:publication_date>2022-05-20T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3208-Building-a-Cyber-Security-Strategy-for-Marketers</loc>
            <lastmod>2022-05-17</lastmod>
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                    <video:title><![CDATA[Building a Cyber Security Strategy for Marketers]]></video:title>
                    <video:description><![CDATA[It is crucial for marketing teams to know how marketing tools are used, stored, and processed, so that if a data breach were to take place, accountability is made clear and next steps are known by all parties. Radmila Blazheska, CMO, SecurityHQ and  Eleanor Barlow, Content Manager, SecurityHQ share three elements that marketing teams need to be especially prepared for.]]></video:description>
                                        <video:publication_date>2022-05-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/3114-Six-trends-that-will-shape-post-covid-ad-tech-landscape-and-what-to-expect-next</loc>
            <lastmod>2022-03-31</lastmod>
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                    <video:title><![CDATA[Six trends that will shape post-covid ad tech landscape and what to expect next]]></video:title>
                    <video:description><![CDATA[The Covid 19 pandemic has had an enormous and disruptive impact on marketing. Despite this, it is important to analyze what the future of digital marketing and advertising spaces holds. The clearer these trends are to marketers, the higher their chances of outshining the competition.   Roman Vrublivskyi, chief commercial officer at Smart-Hub.io shares what are the new adtech trends reshaping the digital marketing space and what trends are currently bringing in the best results. Let&#039;s find out.]]></video:description>
                                        <video:publication_date>2022-03-31T00:00:00+00:00</video:publication_date>
                </video:video>
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            <url>
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            <lastmod>2022-03-25</lastmod>
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                    <video:title><![CDATA[The digital trends expected to shape the Gulf region in 2022]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-03-25T00:00:00+00:00</video:publication_date>
                </video:video>
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            <loc>https://www.arabaddigital.com/en/article/3065-Run-up-to-Ramadan-the-importance-of-authentic-marketing-on-mobile-</loc>
            <lastmod>2022-03-16</lastmod>
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                    <video:title><![CDATA[Run up to Ramadan: the importance of authentic marketing on mobile ]]></video:title>
                    <video:description><![CDATA[Research suggests that mobile app usage surges during Ramadan. Last year, Ramadan sparked a 45% year-on-year increase in organic downloads of shopping apps in the country, and spending in these apps more than doubled (a 104% year-on-year increase over the previous Ramadan). Finance is another area that sees similar success, likely due to Ramadan being a time for gift giving and charitable donations. Spending within these apps grew an incredible 357% during Ramadan 2021 compared to 2020. Against this backdrop, Samer Saad, regional manager for the Middle East at AppsFlyer, shares three tips that marketers can leverage to generate authentic mobile engagement that lasts throughout Ramadan and beyond.]]></video:description>
                                        <video:publication_date>2022-03-16T00:00:00+00:00</video:publication_date>
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            <lastmod>2022-03-14</lastmod>
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                    <video:title><![CDATA[Hasan Al Fardan: &#039;The Metaverse could shape the future of the financial sector&#039;]]></video:title>
                    <video:description><![CDATA[The Metaverse could shape the future of the financial sector, suggests Hasan Fardan Al Fardan, CEO at Al Fardan Exchange, a UAE financial services company.]]></video:description>
                                        <video:publication_date>2022-03-14T00:00:00+00:00</video:publication_date>
                </video:video>
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            <lastmod>2022-02-28</lastmod>
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                    <video:title><![CDATA[&#039;Why we believe in diversity and build for discovery&#039;, a viewpoint by Carrie Timms of Meta ]]></video:title>
                    <video:description><![CDATA[Carrie Timms, Director, Global Business Marketing, EMEA at Meta discusses the rising importance of diversity for commerce brands and how Ramadan is the perfect moment for brands to unlock the power of digital discovery for an engaged audience.]]></video:description>
                                        <video:publication_date>2022-02-28T00:00:00+00:00</video:publication_date>
                </video:video>
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            <url>
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            <lastmod>2022-02-25</lastmod>
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                    <video:title><![CDATA[ TikTok’s &#039;What&#039;s Next&#039; Trends Report highlights key regional insights]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-02-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
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            <lastmod>2022-02-13</lastmod>
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                    <video:title><![CDATA[Mindfield Digital, on the emerging areas in digital advertising]]></video:title>
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                                        <video:publication_date>2022-02-13T00:00:00+00:00</video:publication_date>
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            <url>
            <loc>https://www.arabaddigital.com/en/article/2977-TikTok-usage-overtakes-Facebook-in-KSA</loc>
            <lastmod>2022-02-09</lastmod>
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                    <video:title><![CDATA[TikTok usage overtakes Facebook in KSA]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-02-09T00:00:00+00:00</video:publication_date>
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                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2953-Digital-Ad-Spend-to-Reach-753-Billion-Globally-in-2026</loc>
            <lastmod>2022-02-08</lastmod>
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                    <video:title><![CDATA[Digital Ad Spend to Reach $753 Billion Globally in 2026]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-02-08T00:00:00+00:00</video:publication_date>
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                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2957-Meta-MENA-launches-My-Digital-World-website-to-educate-users-about-online-safety</loc>
            <lastmod>2022-02-08</lastmod>
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                    <video:title><![CDATA[Meta MENA launches ‘My Digital World’ website to educate users about online safety]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-02-08T00:00:00+00:00</video:publication_date>
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            <url>
            <loc>https://www.arabaddigital.com/en/article/2959-Social-trends-shaping-business-in-2022-and-beyond</loc>
            <lastmod>2022-02-08</lastmod>
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                    <video:title><![CDATA[Social trends shaping business in 2022 and beyond]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-02-08T00:00:00+00:00</video:publication_date>
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            <url>
            <loc>https://www.arabaddigital.com/en/article/2952-Paid-Social-Soars-by-22-in-Q4-in-the-Middle-East-According-to-New-Emplifi-Report</loc>
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                    <video:title><![CDATA[Paid Social Soars by 22% in Q4 in the Middle East According to New Emplifi Report]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-02-07T00:00:00+00:00</video:publication_date>
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                    </url>
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            <loc>https://www.arabaddigital.com/en/article/2927-Why-Snapchat-is-an-Attractive-Platform-for-Consumer-Electronics-Brands</loc>
            <lastmod>2022-01-30</lastmod>
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                    <video:title><![CDATA[Why Snapchat is an Attractive Platform for Consumer Electronics Brands]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-01-30T00:00:00+00:00</video:publication_date>
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            <loc>https://www.arabaddigital.com/en/article/2919-Is-Influencer-marketing-a-sustainable-method-for-marketing-communications</loc>
            <lastmod>2022-01-24</lastmod>
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                    <video:title><![CDATA[Is Influencer marketing a sustainable method for marketing communications?]]></video:title>
                    <video:description><![CDATA[Ilhem Allagui, Professor of Strategic Communication at Northwestern University, Qatar, examines how brands can leverage on influencer marketing.]]></video:description>
                                        <video:publication_date>2022-01-24T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2909-How-The-Giving-Movement-benefited-from-increased-awareness-on-Snapchat</loc>
            <lastmod>2022-01-20</lastmod>
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                    <video:title><![CDATA[How The Giving Movement benefited from increased awareness on Snapchat]]></video:title>
                    <video:description><![CDATA[Having recently expanded to Saudi Arabia, The Giving Movement partnered with Snap to run its 2021 Singles Day promotion. The brand wanted to maximise its regional presence within a short timeframe while still driving its primary ROAS KPI.]]></video:description>
                                        <video:publication_date>2022-01-20T00:00:00+00:00</video:publication_date>
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            <url>
            <loc>https://www.arabaddigital.com/en/article/2897--ADON-Boost-a-new-digital-tool-designed-to-ease-online-advertising-</loc>
            <lastmod>2022-01-17</lastmod>
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                    <video:title><![CDATA[  ADON Boost, a new digital tool designed to ease online advertising    ]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2022-01-17T00:00:00+00:00</video:publication_date>
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            <loc>https://www.arabaddigital.com/en/article/2867-The-digital-marketing-trends-for-2022 by-Tito-Ribeiro-</loc>
            <lastmod>2022-01-05</lastmod>
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                    <video:description><![CDATA[Digital marketing specialist Tiago Ribeiro presents six marketing trends for 2022]]></video:description>
                                        <video:publication_date>2022-01-05T00:00:00+00:00</video:publication_date>
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            <lastmod>2021-12-14</lastmod>
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                    <video:title><![CDATA[Taking E-Commerce to the Next Level ]]></video:title>
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                                        <video:publication_date>2021-12-14T00:00:00+00:00</video:publication_date>
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            <loc>https://www.arabaddigital.com/en/article/2787-Why-ad-tech-is-growing-and-how-to-start-your-own-business-on-it-with-a-white-label-solution</loc>
            <lastmod>2021-11-25</lastmod>
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                    <video:title><![CDATA[Why ad tech is growing and how to start your own business on it with a white-label solution]]></video:title>
                    <video:description><![CDATA[Roman Vrublivskyi, chief commercial officer at Smart-Hub.io, dwells upon challenges of the ad tech business in MENA and shares his vision on how the white-label model can solve them.]]></video:description>
                                        <video:publication_date>2021-11-25T00:00:00+00:00</video:publication_date>
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            <url>
            <loc>https://www.arabaddigital.com/en/article/2781-Businesses-are-doubling-down-on-mobile-marketing-and-sophisticated-measurement</loc>
            <lastmod>2021-11-24</lastmod>
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                    <video:title><![CDATA[Businesses are doubling down on mobile marketing and sophisticated measurement]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2021-11-24T00:00:00+00:00</video:publication_date>
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            <loc>https://www.arabaddigital.com/en/article/2873-On-the-Growing-Role-of-Mobile-Marketing-Spending</loc>
            <lastmod>2021-11-22</lastmod>
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                    <video:title><![CDATA[On the Growing Role of Mobile Marketing Spending]]></video:title>
                    <video:description><![CDATA[As UAE marketers start planning their strategies and budgets for 2022, a new mobile marketing report, conducted by 451 Research and commissioned by AppsFlyer, provides invaluable insight to guide their decision making.]]></video:description>
                                        <video:publication_date>2021-11-22T00:00:00+00:00</video:publication_date>
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            <loc>https://www.arabaddigital.com/en/article/2776-Middle-East-Ad-Spend-on-Facebook-and-Instagram-Climbs-3332-YoY-in-Q3</loc>
            <lastmod>2021-11-21</lastmod>
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                    <video:title><![CDATA[Middle East Ad Spend on Facebook and Instagram Climbs 33.32% YoY in Q3]]></video:title>
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                                        <video:publication_date>2021-11-21T00:00:00+00:00</video:publication_date>
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            <loc>https://www.arabaddigital.com/en/article/2751-The-Secret-to-Mastering-the-TikTokMadeMeBuyIt-Trend-Revealed</loc>
            <lastmod>2021-11-15</lastmod>
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                    <video:title><![CDATA[The Secret to Mastering the #TikTokMadeMeBuyIt Trend Revealed]]></video:title>
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                                        <video:publication_date>2021-11-15T00:00:00+00:00</video:publication_date>
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            <lastmod>2021-11-15</lastmod>
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                    <video:description><![CDATA[As the line between social media and e-commerce becomes increasingly blurred, influencer marketing connects with consumers, allowing brands to flourish and see immediate results.]]></video:description>
                                        <video:publication_date>2021-11-15T00:00:00+00:00</video:publication_date>
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            <lastmod>2021-11-11</lastmod>
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                    <video:title><![CDATA[Collaborating with influencers this festive season? Top tips to ensure it goes smoothly]]></video:title>
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                                        <video:publication_date>2021-11-11T00:00:00+00:00</video:publication_date>
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            <loc>https://www.arabaddigital.com/en/article/2733-A-peak-into-the-marketer-s-evaluation-toolbox-What-should-I-use-Dimple-Dinesh-explains</loc>
            <lastmod>2021-11-09</lastmod>
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                    <video:title><![CDATA[A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains]]></video:title>
                    <video:description><![CDATA[Dimple Dinesh, Marketing Science Partner MENA at Meta, sheds light on how marketers should identify and implement the right effective advertising decisions in light of the ever-changing marketing ecosystem.]]></video:description>
                                        <video:publication_date>2021-11-09T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2683-Snap-launches-Open-Your-Snapchat-global-marketing-campaign-in-UAE-and-Saudi-Arabia</loc>
            <lastmod>2021-10-25</lastmod>
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                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/snap-ar.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Snap launches ‘Open Your Snapchat’ global marketing campaign in UAE and Saudi Arabia]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2021-10-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2654-How-customer-care-has-evolved-and-why-it-should-be-a-top-priority-for-brands    </loc>
            <lastmod>2021-10-18</lastmod>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Shellie_Vornhagen1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[How customer care has evolved and why it should be a top priority for brands    ]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2021-10-18T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2610-This-holiday-season-people-will-always-shop-as-people-first-says-Rana-Bouri-of-Facebook-MENA</loc>
            <lastmod>2021-10-04</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Rana_Bouri_Facebook.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[This holiday season: people will always shop as people first says Rana Bouri of Facebook MENA]]></video:title>
                    <video:description><![CDATA[Rana Bouri, Head of Marketing for MENA, Facebook shares her take on the holiday shopping season and how marketers can experiment with innovative tools to inspire their customers to shop. Her opinion is based on a YouGov study and reflects on four fundamental human needs that the online shoppers of today are calling for.]]></video:description>
                                        <video:publication_date>2021-10-04T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2597-E-Commerce-Optimization-In-Saudi-Arabia-An-interview-with-Joe-Ghantous-of-Right-Service</loc>
            <lastmod>2021-09-30</lastmod>
            <changefreq>monthly</changefreq>
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                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Joe_Ghantous.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[E-Commerce Optimization In Saudi Arabia - An interview with Joe Ghantous of Right Service]]></video:title>
                    <video:description><![CDATA[Digital marketing expert and CEO of Right Service – KSA, Joe Ghantous, discusses E-commerce Optimization in Saudi Arabia]]></video:description>
                                        <video:publication_date>2021-09-30T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2603-The-Next-Era-of-Marketing-has-Begun-on-TikTok-</loc>
            <lastmod>2021-09-29</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/TikTok-World.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Next Era of Marketing has Begun on TikTok ]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2021-09-29T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2723-MENA-digital-adspend-reaches-USD364-billion-in-2020</loc>
            <lastmod>2021-09-24</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/MENA-DIGITAL-ADSPEND-2020.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[MENA digital adspend reaches USD3.64 billion in 2020]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2021-09-24T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2558-Abdulla-Alhammadi-The-advertising-industry-in-KSA-has-massive-potential-</loc>
            <lastmod>2021-09-20</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Abdulla_Alhammadi-SNAP.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Abdulla Alhammadi: ‘The advertising industry in KSA has massive potential’]]></video:title>
                    <video:description><![CDATA[In order to gain a greater perspective into the pulse of the KSA’s ad industry, we talked to Abdulla Alhammadi, Regional Business Lead at Snap Inc. in MENA to learn about his outlook on the rate and pace of change in the kingdom, on the biggest transformations the ad business is witnessing, and on the biggest challenges Snap Inc. will be facing this year.]]></video:description>
                                        <video:publication_date>2021-09-20T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2534-The-search-for-honest-and-authentic-content-Interview-with-PHD-MENAs-Nawal-Nasreddine</loc>
            <lastmod>2021-09-14</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Nawal_Nasreddine.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The search for honest and authentic content - Interview with PHD MENA&#039;s Nawal Nasreddine]]></video:title>
                    <video:description><![CDATA[Nawal Nasreddine, head of creative services at PHD MENA, discusses the increasingly important role of content creators in Saudi Arabia]]></video:description>
                                        <video:publication_date>2021-09-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2527-Saudi-National-Day-celebration-and-conversion-on-Snapchat</loc>
            <lastmod>2021-09-07</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Abdulla_Alhammadi_Snap_Inc._.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Saudi National Day celebration and conversion on Snapchat]]></video:title>
                    <video:description><![CDATA[Abdulla Alhammadi, Regional Business Lead at Snap Inc., shares insights on how to create engaging shared experiences for a community of over 19.5 million in the Kingdom]]></video:description>
                                        <video:publication_date>2021-09-07T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2508-Four-Essential-Components-of-Digital-Transformation</loc>
            <lastmod>2021-08-24</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/James_Anderson,_Partner,_Bain_Company,_London_copy.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Four Essential Components of Digital Transformation]]></video:title>
                    <video:description><![CDATA[James Anderson, Partner, Bain &amp; Company, London and Tom De Waele, Managing Partner, Bain &amp; Company Middle East point out the four essential components of digital transformation.]]></video:description>
                                        <video:publication_date>2021-08-24T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2500-Products-Find-People-The-New-Commerce</loc>
            <lastmod>2021-08-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Anna_Germanos_-_Head_of_CPG,_Retail,_and_E-Commerce_for_MENA,_Facebook_-_NEW.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Products Find People: The New Commerce]]></video:title>
                    <video:description><![CDATA[Anna Germanos, Head of CPG, Retail and E-Commerce for MENA, Facebook, talks about a revolutionary new form of e-commerce - called ‘Discovery Commerce’.  A concept where &#039;products find people&#039; and which is on the rise among Middle East brands.]]></video:description>
                                        <video:publication_date>2021-08-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2488-Emplifi-Reveals-Global-Ad-Spend-Up-50-on-Facebook-and-Instagram-in-Q2-</loc>
            <lastmod>2021-08-10</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Emplifi.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2 ]]></video:title>
                    <video:description><![CDATA[The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according to Emplifi. The unified CX platform’s data findings highlight how brands are increasing their investment in social platforms to improve customer experiences and drive social commerce.]]></video:description>
                                        <video:publication_date>2021-08-10T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2492-What-is-Inbound-Marketing</loc>
            <lastmod>2021-08-10</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/inbound-marketing-galacticfed.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[What is Inbound Marketing?]]></video:title>
                    <video:description><![CDATA[What is inbound marketing? Digital agency Galactic Fed explains this strategy, its pros and cons and essential tactics.]]></video:description>
                                        <video:publication_date>2021-08-10T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2475-TikTok-is-world-s-most-popular-mobile-video-app-with-660-million-downloads-in-2020</loc>
            <lastmod>2021-08-05</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/tiktok-logo-black.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[TikTok is world’s most popular mobile video app with 660 million downloads in 2020]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2021-08-05T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2448-73-of-UAE-consumers-say-brands-have-only-one-shot-to-impress-them-with-their-digital-experience</loc>
            <lastmod>2021-07-25</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/appdynamics.png</video:thumbnail_loc>
                    <video:title><![CDATA[73% of UAE consumers say brands have only one shot to impress them with their digital experience]]></video:title>
                    <video:description><![CDATA[Cisco AppDynamics has released the latest report in its App Attention Index research series, revealing consumer reliance on applications and digital services has soared since the start of the COVID-19 pandemic.]]></video:description>
                                        <video:publication_date>2021-07-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2453-UAE-Leads-MENA-region-in-crowdsourcing-industry</loc>
            <lastmod>2021-07-25</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Stefan_Toubia-Founder-CEO-Raayi_-_Copy.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[UAE Leads MENA region in crowdsourcing industry]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2021-07-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2436-YouTube-Hit-346B-Monthly-Visits-more-than-Facebook-and-Twitter-Combined</loc>
            <lastmod>2021-07-14</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/YouTube-Logo.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[YouTube Hit 34.6B Monthly Visits, more than Facebook and Twitter Combined]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2021-07-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2431-Social-Grace-How-the-Region-s-FinTech-Innovators-Can-Appeal-to-Digital-Natives</loc>
            <lastmod>2021-07-13</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Samer-Saad-in-digital.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Social Grace: How the Region’s FinTech Innovators Can Appeal to Digital Natives]]></video:title>
                    <video:description><![CDATA[Samer Saad, regional manager, Middle East, AppsFlyer, discusses the importance of social media marketing for FinTechs looking to acquire more consumers and build meaningful, lasting relationships with them.]]></video:description>
                                        <video:publication_date>2021-07-13T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2413-Microsoft-Teams-Grew-Over-90-in-2020-Due-To-Pandemic</loc>
            <lastmod>2021-06-30</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/microsoft-team.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Microsoft Teams Grew Over 90% in 2020 Due To Pandemic]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2021-06-30T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2406-Facebook-YouTube-and-Instagram-to-Hit-65B-Users-by-2023-an-800-Million-Increase-in-Two-Years</loc>
            <lastmod>2021-06-28</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Facebook-Instagram-YouTube.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Facebook, YouTube, and Instagram to Hit 6.5B Users by 2023, an 800 Million Increase in Two Years]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2021-06-28T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2388-Five-questions-practitioners-should-ask-before-they-begin-their-MMM-journey</loc>
            <lastmod>2021-06-21</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Dimple_Dinesh,_Marketing_Science_Partner_MENA,_Facebook.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Five questions practitioners should ask before they begin their MMM journey]]></video:title>
                    <video:description><![CDATA[Dimple Dinesh, Marketing Science Partner MENA, Facebook, elaborates on the Marketing Mix Modeling, a time-tested statistical analysis thriving on historical sales data, marketing &amp; non-marketing activities, and other variables that can impact an advertiser&#039;s business performance]]></video:description>
                                        <video:publication_date>2021-06-21T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2354-The-UAE-positioned-to-become-digital-education-leader-</loc>
            <lastmod>2021-06-06</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/elearning.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The UAE positioned to become digital education leader ]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2021-06-06T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2332-Programmatic-Advertising-Trends-that-Will-Dominate-2021</loc>
            <lastmod>2021-05-25</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Alain-David_GM_JGroup.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Programmatic Advertising Trends that Will Dominate 2021]]></video:title>
                    <video:description><![CDATA[Alain David, Chief Digital Officer of JGroup, and General Manager of Promofix discusses the rapid pace of change in digital advertising and the role of Programmatic Advertising in leading this change while also tackling the technology advancements that have opened new avenues of growth and revenue for advertisers and the overall advertising industry as a whole.]]></video:description>
                                        <video:publication_date>2021-05-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2319-Protect-your-online-reputation-or-perish-recommends-Ayad-Nahas</loc>
            <lastmod>2021-05-18</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/online-reputation.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Protect your online reputation or perish recommends Ayad Nahas]]></video:title>
                    <video:description><![CDATA[Communication strategist Ayad Nahas stresses on the importance of safeguarding one&#039;s online&#039;s reputation.]]></video:description>
                                        <video:publication_date>2021-05-18T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2316-Social-Sphere-One-Giant-Block-in-a-Sea-of-Viral-Stories</loc>
            <lastmod>2021-04-30</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/BurgerKing-Controversy-Twitter.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Social Sphere: One Giant Block in a Sea of Viral Stories]]></video:title>
                    <video:description><![CDATA[From rising concerns over anti-Asian sentiment in the wake of the ongoing COVID-19 pandemic to everyone’s eyes suddenly being stuck on a giant cargo ship blocking one of the world’s biggest trade routes, the past few weeks had a lot in store for the online community to feed on and learn from. Join us aboard, as we look back at some of the highlights in another jam-packed edition of Social Sphere.]]></video:description>
                                        <video:publication_date>2021-04-30T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2274--What-s-in-store-for-the-Middle-East-gaming-industry</loc>
            <lastmod>2021-04-20</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/MENA-GAMING-INDUSTRY2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[ What’s in store for the Middle East gaming industry?]]></video:title>
                    <video:description><![CDATA[Communication strategist Ayad Nahas takes a look at the Middle East gaming industry]]></video:description>
                                        <video:publication_date>2021-04-20T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2247-Facebook-Apps-celebrate-a-Month-of-Good-this-Ramadan</loc>
            <lastmod>2021-04-06</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Facebook-Month-of-Good1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Facebook Apps celebrate a Month of Good this Ramadan]]></video:title>
                    <video:description><![CDATA[This Ramadan, Facebook Inc. is marking the Holy Month with a global campaign that aims to explore, inspire and express good across its family of apps.]]></video:description>
                                        <video:publication_date>2021-04-06T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2226-Facebook-launches-guide-enabling-brands-to-discover-expert-insights-and-solutions-to-uncover-growth-this-Ramadan</loc>
            <lastmod>2021-03-26</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/ramadan-facebook.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Facebook launches guide enabling brands to discover expert insights and solutions to uncover growth this Ramadan]]></video:title>
                    <video:description><![CDATA[The COVID-19 pandemic has significantly impacted the way people live, connect, shop and discover. This was more evident during Ramadan, a period of introspection and celebration for nearly 2 billion people. During Ramadan, people want to come together, whether virtually or socially distanced, to share the joy with loved ones. Despite inevitable differences to recent years, we will see the emergence of new discovery and shopping behaviours.]]></video:description>
                                        <video:publication_date>2021-03-26T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2218-With-Ramadan-approaching-TikTok-sheds-light-on-its-community-trends-in-MENA</loc>
            <lastmod>2021-03-23</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/TikTok-Ramadan.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[With Ramadan approaching, TikTok sheds light on its community trends in MENA]]></video:title>
                    <video:description><![CDATA[As people around the region begin preparations for the Holy Month of Ramadan, there appears to be an increased sentiment of hope and positivity this year. In recent insights from TikTok For Business, the app has emerged as a key platform which has provided its community in the region with a voice to celebrate and keep the spirit of Ramadan alive during difficult times. The findings also indicate that TikTok supported brands in reaching new audiences during this period and helped engage with them through meaningful and authentic content.]]></video:description>
                                        <video:publication_date>2021-03-23T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2200-Snapchat-Ramadan-s-digital-majlis-in-the-social-distance-era</loc>
            <lastmod>2021-03-15</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Jacob_Thomas-Snap.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Snapchat: Ramadan’s digital majlis in the social-distance era]]></video:title>
                    <video:description><![CDATA[Jacob Thomas, Head of UAE, Snap Inc. on Ramadan’s digital majlis in the social-distance era]]></video:description>
                                        <video:publication_date>2021-03-15T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2170-Nielsen-study-shows-creativity-and-authenticity-on-TikTok-drive-a-positive-experience-for-users-and-brands</loc>
            <lastmod>2021-03-03</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/TikTok-Nielsen_Authenticity_Study_MENAT_-_infographic.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands]]></video:title>
                    <video:description><![CDATA[In a new study commissioned in partnership with Nielsen, TikTok has looked closely at its community’s perception while using the app, especially in context of how users engaged with the content on the platform.]]></video:description>
                                        <video:publication_date>2021-03-03T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2148-Emerging-Trends-Shaping-the-Future-of-Brands-in-Saudi-Arabia</loc>
            <lastmod>2021-02-21</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Ramez_Shehadi,_Managing_Director_for_Middle_East_North_Africa,_Facebook2.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Emerging Trends Shaping the Future of Brands in Saudi Arabia]]></video:title>
                    <video:description><![CDATA[The strength and influence of Saudi Arabia&#039;s economy in the world marketplace has grown exponentially during the past few decades. As one of the world’s fastest growing markets, the Kingdom is putting the best foot forward in globalisation.]]></video:description>
                                        <video:publication_date>2021-02-21T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2140-9-Year-Old-Ryan-Kaji-Is-Highest-Paid-Youtube-Star-For-2019-2020-</loc>
            <lastmod>2021-02-16</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Ryan_Kaji.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[9-Year Old Ryan Kaji Is Highest-Paid Youtube Star For 2019-2020 ]]></video:title>
                    <video:description><![CDATA[Once seen as merely a hobby and a way to express creativity, content creation video streaming platform YouTube has become a lucrative source of income for those who find success.]]></video:description>
                                        <video:publication_date>2021-02-16T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2135-Retail-experiences-drastic-changes-in-shopping-trends</loc>
            <lastmod>2021-02-14</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/ONLINESHOPPING.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Retail experiences drastic changes in shopping trends]]></video:title>
                    <video:description><![CDATA[Ayad Nahas, Communications Strategist, shares his take on the new shopping trends and what this means to the retail sector.]]></video:description>
                                        <video:publication_date>2021-02-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2129-Beitna-the-Middle-East-s-first social-house-about-to-be-launched</loc>
            <lastmod>2021-02-12</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Beitna_logo.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Beitna, the Middle East’s first &#039;social house&#039; about to be launched]]></video:title>
                    <video:description><![CDATA[Jordan-based Ilna Collective is preparing to launch a creative social house under the name Beitna, which in Arabic means &#039;our home&#039;.]]></video:description>
                                        <video:publication_date>2021-02-12T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2128-Post-COVID-Consumer-Trends-Accelerating-Growth</loc>
            <lastmod>2021-02-11</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/covid19-consumer-trends.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Post-COVID Consumer Trends: Accelerating Growth]]></video:title>
                    <video:description><![CDATA[58% of consumers in the Middle East region expect the way they shop will change over the next two years due to the COVID pandemic]]></video:description>
                                        <video:publication_date>2021-02-11T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2121-TikTok-s-BeSafeBeHappy-Campaign-highlights-the-importance-of-a-safe-online-experience</loc>
            <lastmod>2021-02-09</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/BeSafeBeHappy_Image.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[TikTok’s #BeSafeBeHappy Campaign highlights the importance of a safe online experience]]></video:title>
                    <video:description><![CDATA[Campaign launched on Safer Internet Day aims to spread positivity among TikTok users in the MENA region]]></video:description>
                                        <video:publication_date>2021-02-09T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2119-Zoom-Highest-Growth-in-Brand-Recognition-for-2020-34-Increase</loc>
            <lastmod>2021-02-08</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/zoom_logo.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Zoom Highest Growth in Brand Recognition for 2020 - 34% Increase]]></video:title>
                    <video:description><![CDATA[Several brands experienced tremendous growth in 2020 due to the Coronavirus pandemic shifting demand in many industries. One of the brands that became a household name during the pandemic was video communications company Zoom.]]></video:description>
                                        <video:publication_date>2021-02-08T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2114-Digital-experiences-will-accelerate-growth-in-a-resurgent-MENA-telecom-sector-</loc>
            <lastmod>2021-02-03</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Alain_Mayni_Head_of_Tech,_Media,_Telecom_Professional_Services,_Facebook_MENA.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Digital experiences will accelerate growth in a resurgent MENA telecom sector ]]></video:title>
                    <video:description><![CDATA[Alain Mayni, Head of Tech, Media, Telecom and Professional Services, at Facebook MENA describes the impact global dependence on telecom has on business, underlining how telecom operators in the Middle East have been able to navigate various challenges and respond with a range of solutions for a digital-first world.  ]]></video:description>
                                        <video:publication_date>2021-02-03T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2108-Five-Rules-for-Mobile-Marketing-in-the-New-Normal-by-AppsFlyer-s-MD-Paul-Wright</loc>
            <lastmod>2021-02-01</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Paul_Wright,_Managing_Director_UK,_FR,_ME_Turkey_-_lowres1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright]]></video:title>
                    <video:description><![CDATA[Paul Wright, managing director for the UK, FR, ME &amp; Turkey at AppsFlyer, discusses the five ‘must-dos’ for marketers looking to successfully navigate their brand into the ‘new normal’ and beyond.]]></video:description>
                                        <video:publication_date>2021-02-01T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2099-Trends-in-social-media-for-2021-by-Tito-Ribeiro-</loc>
            <lastmod>2021-01-26</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Tito_Ribeiro_PhotoCredit_Theo_Martinez_2021.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Trends in social media for 2021 by Tito Ribeiro ]]></video:title>
                    <video:description><![CDATA[An international reference in social media, the Brazilian Tiago &quot;Tito&quot; Ribeiro is always looking for opportunities. His current field of work is new businesses in content management and digital transformation, with a focus on Latin America and the Hispanic market. After a long period living in different countries around the world and working for important global brands, Tito shares some of his predictions for digital marketing in 2021.]]></video:description>
                                        <video:publication_date>2021-01-26T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2091-Digital-inclusion-What-does-equal-access-to-education-mean-in-the-digital-age</loc>
            <lastmod>2021-01-18</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/digital-inclusion.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Digital inclusion: What does equal access to education mean in the digital age?]]></video:title>
                    <video:description><![CDATA[The COVID-19 crisis, and the impact which it has had on learning across the world, has highlighted many of the digital disparities which exist in today’s world. Zohra Yermeche, Program Director for Connect To Learn at Ericsson explains what is digital inclusion and why access to education is so important today.]]></video:description>
                                        <video:publication_date>2021-01-18T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2085-The-TikTok-Year-2020-in-Review</loc>
            <lastmod>2021-01-14</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/TikTok-2020-Year-in-Review_MENA_Image1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The TikTok Year 2020 in Review]]></video:title>
                    <video:description><![CDATA[2020 has been quite the year. From a global pandemic that introduced us to social distancing to personal and economic uncertainties all over the world, it was a year full of mixed emotions. Throughout it all, many people from the MENA region turned to TikTok to share their stories and lift others up.]]></video:description>
                                        <video:publication_date>2021-01-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2072-Shams-and-OMNES-Media-unveil-an-Influencers-Platform-with-huge-opportunities</loc>
            <lastmod>2021-01-05</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/omnesinfluencers.com_.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Shams and OMNES Media unveil an Influencers Platform with huge opportunities]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2021-01-05T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2061-Kickstarter-Hit-54B-in-Total-Funding</loc>
            <lastmod>2020-12-22</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/kickstarter_logo.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Kickstarter Hit $5.4B in Total Funding]]></video:title>
                    <video:description><![CDATA[As one of the largest crowdfunding platforms globally, with more than half of million launched projects, Kickstarter received pledges worth billions of dollars over the last eleven years.]]></video:description>
                                        <video:publication_date>2020-12-22T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2047-Global-Digital-Population-Hit-48B-in-2020</loc>
            <lastmod>2020-12-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Digital_population.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Global Digital Population Hit 4.8B in 2020]]></video:title>
                    <video:description><![CDATA[Recent years have witnessed a surge in the number of internet users, as digital, mobile, and social media became an indispensable part of everyday life for billions of people worldwide. The impressive growth continued in 2020, with 63% of the world&#039;s population now being online.]]></video:description>
                                        <video:publication_date>2020-12-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2042-MMM-Re-Discovered-</loc>
            <lastmod>2020-12-16</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Marketing-Mix-rediscovered.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[MMM Re-Discovered! ]]></video:title>
                    <video:description><![CDATA[No one could have predicted what 2020, the most awaited year ever, had in store for us, from a global pandemic to profound tremors within the digital media industry. The clamor around stricter data protection laws and anti-tracking policies has hit our industry in extraordinary ways. As a result, and the same way we are adjusting to a Covid new normal, we must start gearing up for a “digital new normal,” writes Dimple Dinesh, Marketing Science Partner, MENA, Facebook.]]></video:description>
                                        <video:publication_date>2020-12-16T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2022-Global-Social-Media-Ad-Spend-Shoots-Up-by-564-in-Q3-2020</loc>
            <lastmod>2020-12-10</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/global-media-ad-spend.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Global Social Media Ad Spend Shoots Up by 56.4% in Q3 2020]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2020-12-10T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2016-TikTok-community-comes-together-to-LearnOnTikTok</loc>
            <lastmod>2020-12-09</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/#LearnonTikTok_Image.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[TikTok community comes together to #LearnOnTikTok]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2020-12-09T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/2019-YouTube-Sponsored-Videos-Soar-by-40-in-Q3-2020</loc>
            <lastmod>2020-12-08</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/youtube-sponsored-videos.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[YouTube Sponsored Videos Soar by 40% in Q3 2020]]></video:title>
                    <video:description><![CDATA[As consumers continue their shift to digital commerce, brands have increased ad spend on social media platforms.]]></video:description>
                                        <video:publication_date>2020-12-08T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1960-Snap-Introduces-Snap-Connect-for-DR-advertisers</loc>
            <lastmod>2020-11-08</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Snap_Connect_copy.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Snap Introduces Snap Connect for DR advertisers]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2020-11-08T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1955-Think-Forward-2021-report-reveals-the-six-trends-that-will-shape-social-media-next-year</loc>
            <lastmod>2020-11-05</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/THINKFORWARDS-SOCIAL-ASSETS_RGB13.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Think Forward 2021 report reveals the six trends that will shape social media next year]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2020-11-05T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1949-Despite-Massive-Challenges-CEO-Omar-Al-Ashi-Successfully-Launches-Urent</loc>
            <lastmod>2020-11-03</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Urent_CEO.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Despite Massive Challenges, CEO Omar Al Ashi Successfully Launches Urent]]></video:title>
                    <video:description><![CDATA[Regulation Hurdles and the Crushing Economic Effect of a Pandemic Could Not Keep Founder &amp; CEO Omar Al Ashi from Realizing His Dream to Create the Airbnb of Mobility]]></video:description>
                                        <video:publication_date>2020-11-03T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1926-KITKAT-s-famous-slogan-gets-a-well-deserved-10-days-break-to-celebrate-the-brand-s-85th-birthday-in-new-campaign </loc>
            <lastmod>2020-10-19</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/KitKat_WideThumb.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[KITKAT’s famous slogan gets a well-deserved 10 days break to celebrate the brand’s 85th birthday in new campaign ]]></video:title>
                    <video:description><![CDATA[In Wunderman Thompson’s global campaign, everyone is invited to help the “Have a break, have a KITKAT” slogan come back reinvigorated, refreshed and ready to face the next 85 years ]]></video:description>
                                        <video:publication_date>2020-10-19T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1931-Social-Enterprise-Thankyou-Launches-a-Bold-Initiative-to-Help-End-Extreme-Poverty-by-Seeking-Partnership-with-Competitors-PG-and-Unilever</loc>
            <lastmod>2020-10-18</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/TY_Baby_Care_1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Social Enterprise Thankyou Launches a Bold Initiative to Help End Extreme Poverty by Seeking Partnership with Competitors P&amp;G and Unilever]]></video:title>
                    <video:description><![CDATA[Thankyou, an Australian based social enterprise is taking a bold step to help end extreme poverty globally. To achieve this global impact, Thankyou has extended a partnership invitation to P&amp;G and Unilever - two of the world’s largest and most influential consumer goods companies and asking people around the world to utilize their social media platforms amplify the message.]]></video:description>
                                        <video:publication_date>2020-10-18T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1894-AR-moves-from-novelty-to-necessity-for-marketers-across-the-Middle-East</loc>
            <lastmod>2020-10-05</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Vishal_Badiani,_Creative_Strategy_Lead_for_MENA_at_Snap_Inc._.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[AR moves from novelty to necessity for marketers across the Middle East]]></video:title>
                    <video:description><![CDATA[Vishal Badiani, Creative Strategy Lead for MENA at Snap Inc. shares his take on AR and its growing role and importance in the world of advertising.]]></video:description>
                                        <video:publication_date>2020-10-05T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1838-The-Journey-to-2-Trillion-How-Apple-compares-to-other-tech-titans</loc>
            <lastmod>2020-09-02</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Apple_store.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Journey to $2 Trillion: How Apple compares to other tech titans]]></video:title>
                    <video:description><![CDATA[Invezz have created an interactive graphic which visualises Apple’s dramatic rise to the top, compared to their rival tech companies and illustrates just how they left them in the dust.]]></video:description>
                                        <video:publication_date>2020-09-02T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1807-Content-led-marketing-strategies-are-more-effective-than-ever-for-brands</loc>
            <lastmod>2020-08-11</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Lucy_Aitken.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Content-led marketing strategies are more effective than ever for brands]]></video:title>
                    <video:description><![CDATA[2020 Effective Content Strategy Report - insights and themes from the global WARC Awards]]></video:description>
                                        <video:publication_date>2020-08-11T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1805-WARC-releases-Guide-to-E-commerce-and-the-Future-of-Effectiveness</loc>
            <lastmod>2020-08-06</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/WARC_LOGO.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[WARC releases Guide to E-commerce and the Future of Effectiveness]]></video:title>
                    <video:description><![CDATA[A new set of e-commerce tools to help brands build an effective e-commerce marketing strategy]]></video:description>
                                        <video:publication_date>2020-08-06T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1788-New-Augmented-Reality-Game-Lets-Players-Buy-and-Sell-Real-World-Properties</loc>
            <lastmod>2020-07-22</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/landlord_AR.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[New Augmented Reality Game Lets Players Buy and Sell Real World Properties]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2020-07-22T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1773-Batelco-Celebrates-The-Heroes-at-Home-with-Snapchat-Lens-</loc>
            <lastmod>2020-07-15</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/Batelco_Stayathomeheroes1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Batelco Celebrates The Heroes at Home with Snapchat Lens ]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2020-07-15T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1745-What-s-new-for-e-commerce-cpc-during-Covid-19</loc>
            <lastmod>2020-06-30</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/fernando_argulo_semrush.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[What’s new for e-commerce CPC during Covid-19?]]></video:title>
                    <video:description><![CDATA[“While the lifting of measures implemented by local authorities, such as movement restrictions and the shutdown of malls, will bring a welcome relief to retailers, the impact of people isolating at home has further escalated the growth of e-commerce demand previously witnessed,” writes Fernando Angulo, Head of Communications at SEMrush.“Yet even as we take tentative steps back into malls and other retail outlets, that growth is likely to continue as consumer confidence in real world sales points takes time to come back.”]]></video:description>
                                        <video:publication_date>2020-06-30T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1734-Snapchat-Extends-Its-Commitment-To-Ecommerce-Advertisers-With-The-Launch-of-Dynamic-Ads-</loc>
            <lastmod>2020-06-23</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/snap_dynamic-ads-Adidas_copy1.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Snapchat Extends Its Commitment To Ecommerce Advertisers With The Launch of Dynamic Ads ]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2020-06-23T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1727--TikTok-Reveals-How-It-Recommends-ForYou-Videos</loc>
            <lastmod>2020-06-18</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/tiktok.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[“TikTok” Reveals How It Recommends #ForYou Videos]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2020-06-18T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1584-sid-lee-paris-and-kfc-pay-tribute-to-kimye</loc>
            <lastmod>2020-02-21</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1582714384-6042-crop894.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Sid Lee Paris and KFC Pay Tribute to Kimye]]></video:title>
                    <video:description><![CDATA[Here&#039;s an activation that Paris-based agency Sid Lee Paris put together in swift reaction to a video Kim Kardashian shared of her and Kanye West at a Parisian KFC. As KFC France&#039;s agency, Sid Lee Paris wanted to honour the occasion and the celeb couple&#039;s fans...]]></video:description>
                                        <video:publication_date>2020-02-21T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1566-the-changing-face-of-crisis-in-the-3s-age</loc>
            <lastmod>2020-02-18</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1582021059-707-crop678.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Changing Face of Crisis in the 3S Age]]></video:title>
                    <video:description><![CDATA[A business crisis is not a new phenomenon, it has been known since the beginning of time; what is essentially new is how the aspect of a crisis had morphed with the times as we reached the 3S age (Search, Social &amp; Smartphone) aka the digital age, writes Joe Ghantous, CEO of Right Service digital agency.]]></video:description>
                                        <video:publication_date>2020-02-18T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1581-mcdonald-s-parody-post-turned-into-a-fashion-movement</loc>
            <lastmod>2020-02-08</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1582708390-4344-crop708.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[McDonald’s parody post turned into a fashion movement]]></video:title>
                    <video:description><![CDATA[Alexander Wang designed a bag that looks identical to McDonald’s iconic paper take-out bags.]]></video:description>
                                        <video:publication_date>2020-02-08T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1524-oleksandra-zahran-digital-activism-is-on-the-rise-like-never-before-in-lebanon</loc>
            <lastmod>2020-01-15</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1578653243-7006-crop153.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Oleksandra Zahran: &#039;Digital activism is on the rise like never before in Lebanon&#039;]]></video:title>
                    <video:description><![CDATA[After booming on Instagram in no time thanks to her poll-based account addressing pressing social issues and various trending topics, Oleksandra Zahran became one of the highly influential digital figures of the Lebanese uprising thanks to her consistent posting habits and frequent updates. Having majored in political science and international affairs, two disciplines that always tickled her interest, she championed an independent political campaign dubbed &#039;Bedak Tghayir&#039; [Do you want change?] during her university’s student council elections that made a significant impact on students and her influence clearly remains on the rise today. In this candid interview, she sticks to her unfiltered attitude to express honest thoughts on the latest developments.]]></video:description>
                                        <video:publication_date>2020-01-15T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1522-chloe-khattar-the-future-of-digital-activism-in-lebanon-is-particularly-promising</loc>
            <lastmod>2020-01-14</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1578651677-4808-crop807.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Chloé Khattar: &#039;The future of digital activism in Lebanon is particularly promising&#039;]]></video:title>
                    <video:description><![CDATA[October 17 did not only mark a huge milestone for Lebanon but has also shifted its social media metrics towards a new, unprecedented era of action-forward digital activism, fueled by the zeal of both established and up-and-coming influencers and precious individuals from within the community. With Instagram rising up as its main mobilization platform, the trend was a main contributor to filling up the streets on any given day of the national uprising and continues to impact public opinion with real-time content that draws no red lines between the rawness of reality and the power of the edit. To help illustrate this crucial concept, we resorted to the keen eye of some of the key figures utilizing their Instagram presence to fuel the pro-revolution rationale for firsthand insight into the heart of it all.]]></video:description>
                                        <video:publication_date>2020-01-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1523-gino-raidy-instagram-has-been-awesome-and-to-me-the-role-it-s-playing-is-undeniable</loc>
            <lastmod>2020-01-13</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1578652376-2280-crop144.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Gino Raidy: &#039;Instagram has been awesome and to me the role it’s playing is undeniable&#039;]]></video:title>
                    <video:description><![CDATA[Any active Lebanese Instagram user can easily identify Gino Raidy as the digital man of the moment, always in the moment. From going live during times of tension to sharing minute-by-minute stories of the latest developments within the uprising, he has proved to be the eye that never sleeps or lets anything slip by. And one simply does not forget about his signature selfie videos, a daily dose of bite-sized motivation and practical guidance on the main thawra and sulta centric events of the day. With ever-present ardor, he voices his perspective on the situation-at-large while brushing upon its inherent social media element.]]></video:description>
                                        <video:publication_date>2020-01-13T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1538-virtual-reality-and-augmented-reality-could-deliver-a-4-1billion-boost-to-the-uae-economy-by-2030</loc>
            <lastmod>2020-01-12</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1580113259-7062-crop943.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Virtual reality and augmented reality could deliver a $4.1billion boost to the UAE economy by 2030]]></video:title>
                    <video:description><![CDATA[VR and AR are forecast to contribute $4.1 billion to the UAE economy, a 1% boost to GDP by 2030 according to a new report recently launched by PwC Middle East.]]></video:description>
                                        <video:publication_date>2020-01-12T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1521-lebanon-revolution-the-power-of-film</loc>
            <lastmod>2020-01-12</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1578650465-6672.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Lebanon Revolution: The Power of Film]]></video:title>
                    <video:description><![CDATA[Video content has been a vital tool in the fight to not only galvanise support for the protests, but to sustain them as well]]></video:description>
                                        <video:publication_date>2020-01-12T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1517-the-revolution-is-digital</loc>
            <lastmod>2020-01-09</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1578570206-1533-crop263-crop547.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Revolution is Digital]]></video:title>
                    <video:description><![CDATA[Social media and the emergence of independent online media platforms have helped fuel Lebanon’s protests and reshape the country’s communication landscape. But can they help bring about tangible change?]]></video:description>
                                        <video:publication_date>2020-01-09T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1511-najib-sabbagh-shines-a-mirrorr-on-the-social-media-market</loc>
            <lastmod>2020-01-08</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1578475994-156-crop449.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Najib Sabbagh shines a Mirrorr on the social media market]]></video:title>
                    <video:description><![CDATA[Through the social listening and metadata tool Mirrorr, Najib Sabbagh is helping brands and hoping to bring transparency and honesty back to the influencer market]]></video:description>
                                        <video:publication_date>2020-01-08T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1488-programmatic-adspend-to-exceed-us-100bn-for-the-first-time-in-2019</loc>
            <lastmod>2019-11-27</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1574928769-3865-crop176.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Programmatic adspend to exceed US$100bn for the first time in 2019]]></video:title>
                    <video:description><![CDATA[In 2020, 69% of all digital media* will trade programmatically, up from 65% this year, according to Zenith’s Programmatic Marketing Forecasts 2019, published today. The total amount spent programmatically will exceed US$100bn for the first time in 2019, reaching US$106bn by the end of the year, and will rise to US$127bn in 2020 and US$147bn in 2021, when 72% of digital media will be programmatic.]]></video:description>
                                        <video:publication_date>2019-11-27T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1483-a-focus-on-search-which-share-of-internet-advertising-has-flatlined</loc>
            <lastmod>2019-11-21</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1574668714-9020-crop455.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[A focus on search, which share of internet advertising has flatlined ]]></video:title>
                    <video:description><![CDATA[WARC, the international marketing intelligence service, has found that investment in search advertising will rise 9.6% this year, to $135.9bn - equal to 22.0% of all advertising spend worldwide. But this growth rate is the softest since 2015 and is a marked slowdown from the 16.9% rise in 2018. Search&#039;s share of internet advertising has now flatlined at 45.8% - the lowest in more than a decade.]]></video:description>
                                        <video:publication_date>2019-11-21T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1472-10-lebanese-born-agencies-to-follow-on-instagram</loc>
            <lastmod>2019-11-07</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1573124218-6977-crop685.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[10 Lebanese-Born Agencies to Follow on Instagram]]></video:title>
                    <video:description><![CDATA[Just like their in-house talents, creative agencies in Lebanon often find themselves too overwhelmed with their workload to be able to focus on themselves, which reflects poorly upon their online presence. But in the wake of rising competition in an overcrowded market, many agencies today are stepping up their game on Instagram by publishing snippets of their noteworthy projects and expressing their identity through interesting feeds. Today, we look at 10 examples of local agencies that are making an effort to stand out.]]></video:description>
                                        <video:publication_date>2019-11-07T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1471-top-ten-lebanese-creatives-to-follow-on-instagram</loc>
            <lastmod>2019-11-06</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1573045659-9515-crop354.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Top Ten Lebanese Creatives to Follow on Instagram]]></video:title>
                    <video:description><![CDATA[Instagram has always been a platform for creatives to express themselves and showcase elements of their work to a wider audience. We’ve scrolled through the feeds of countless Lebanese agency creatives and design/illustration professionals to compile an interesting list of accounts worth checking out!]]></video:description>
                                        <video:publication_date>2019-11-06T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1460-lebanon-a-digital-dream</loc>
            <lastmod>2019-10-28</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1572262506-7230-crop923.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Lebanon, a digital dream?]]></video:title>
                    <video:description><![CDATA[Beirut’s importance as a digital hub is on the rise. Why? And how can its increasing regional importance be strengthened?]]></video:description>
                                        <video:publication_date>2019-10-28T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1437-the-state-of-the-industry-mobile-marketing-in-emea-2019</loc>
            <lastmod>2019-09-19</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1569221630-4862-crop442.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The State of the Industry: Mobile Marketing in EMEA 2019]]></video:title>
                    <video:description><![CDATA[Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential.]]></video:description>
                                        <video:publication_date>2019-09-19T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1438-online-video-viewing-to-reach-100-minutes-a-day-in-2021</loc>
            <lastmod>2019-09-16</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1569222276-9832-crop383.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Online video viewing to reach 100 minutes a day in 2021]]></video:title>
                    <video:description><![CDATA[The amount of time people spend viewing online video has grown rapidly across the world, at an average rate of 32% a year between 2013 and 2018, boosted by improvements in display sizes and quality of mobile devices, faster mobile data connections, and the spread of connected TV sets. The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019* report, published today. That’s the equivalent of watching 25 continuous days of video in 2021.]]></video:description>
                                        <video:publication_date>2019-09-16T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1406-the-voice-search-and-search-ranking-connection</loc>
            <lastmod>2019-08-19</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1566213829-509-crop173.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The voice Search and Search Ranking Connection]]></video:title>
                    <video:description><![CDATA[To say voice search is the new buzz term in SEO would be somewhat of an understatement. Every digital marketer has it on their radar, with the industry still trying to formulate how best to exploit this fledgling technology.]]></video:description>
                                        <video:publication_date>2019-08-19T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1397-the-state-of-digital-investments-in-mena</loc>
            <lastmod>2019-07-30</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1564489596-5542-crop275.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The State of Digital Investments in MENA (2013-2018)]]></video:title>
                    <video:description><![CDATA[For the fourth consecutive year, and with partnership with SME Dubai, Arabnet launched the 4th edition of “The State of Digital investments” report on June 13th, during Arabnet X in Beirut. The report offers an in-depth look at the investments made by MENA-based investors into MENA-based startups in the last six years. The analysis is based on data collected directly from 59 investors and accelerators across the MENA region, specifically in the United Arab Emirates, Saudi Arabia, Lebanon, Kuwait, Jordan, Oman, Egypt, Bahrain, Morocco, Tunisia, Palestine, and Yemen. The report also aggregates information from publicly available sources, and analyses 1,423 regional investments that represent equity-based investments only, totaling $3.2 billion.]]></video:description>
                                        <video:publication_date>2019-07-30T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1380-the-4ts-of-digital-marketing-operations-a-local-marketing-concept-for-global-implementation</loc>
            <lastmod>2019-07-08</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1562574364-7003-crop155.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The 4Ts of Digital Marketing Operations: a local marketing concept for global implementation]]></video:title>
                    <video:description><![CDATA[Marketing may be defined as placing the proper product in the right place, at the proper price and at the right time frame. This is the 4Ps of Marketing Mix, a foundation model in marketing that has been the dominant framework for marketing management decision making for the past half century after first being published in 1960.Yet today, Joe Ghantous asserts that the 4Ps can be expanded and enhanced through a new concept he coined the &#039;4Ts of Marketing Mix.&#039; In this interview, Ghantous outlines the variables that comprises the 4Ts of Marketing, as he explains all the benefits of this new marketing model created to help determine a clear and effective strategy for SME companies, the world over.]]></video:description>
                                        <video:publication_date>2019-07-08T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1379-giving-brands-a-voice</loc>
            <lastmod>2019-07-05</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1562310363-8829-crop64.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Giving brands a voice]]></video:title>
                    <video:description><![CDATA[As AI-powered voice technology becomes smarter and smarter, will voice play a crucial role for brands in the near future?]]></video:description>
                                        <video:publication_date>2019-07-05T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1371-social-advertising-growth-halved-over-the-last-year</loc>
            <lastmod>2019-07-02</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1562143948-9381-crop896.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Social advertising growth halved over the last year]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2019-07-02T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1338-new-opportunities-for-digital-artists</loc>
            <lastmod>2019-05-29</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1559114574-6095-crop877.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[New Opportunities for Digital Artists]]></video:title>
                    <video:description><![CDATA[The field of digital arts is always expanding, and today that tends to mean there are a lot of new opportunities for those creating the actual art. That doesn&#039;t necessarily mean it&#039;s easy for artists to find commercial work, but for those looking, the following areas have started to present some interesting possibilities.]]></video:description>
                                        <video:publication_date>2019-05-29T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1333-customers-as-primary-inspiration-for-business-innovation-ypo-survey-finds</loc>
            <lastmod>2019-05-23</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1558617168-6429-crop235.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Customers as primary inspiration for business innovation, YPO survey finds]]></video:title>
                    <video:description><![CDATA[YPO, the premier global leadership organization for more than 27,000 chief executives, conducted a survey of its members in over 130 countries to get their latest thoughts on innovation and its implications for the future of their businesses.]]></video:description>
                                        <video:publication_date>2019-05-23T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1245-5-arab-youtubers-to-keep-an-eye-on</loc>
            <lastmod>2019-03-29</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1553862264-5091-crop259.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[5 Arab YouTubers to Keep an Eye On]]></video:title>
                    <video:description><![CDATA[With the rise of video content in recent years, many people from Arab World have found in YouTube an outlet for both self-expression and engaging with the community. We take a look at some of the most memorable Arab YouTubers who have succeeded in building their niche and attracting a loyal fan base along the way.]]></video:description>
                                        <video:publication_date>2019-03-29T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1259-video-rules</loc>
            <lastmod>2019-03-19</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1552990527-6280-crop839-crop698.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Video Rules]]></video:title>
                    <video:description><![CDATA[As video becomes increasingly important to brands, concept and craft will be essential to creating engaging content]]></video:description>
                                        <video:publication_date>2019-03-19T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1231-emotional-triggers-digital-media-promotions</loc>
            <lastmod>2019-03-15</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1552470387-1813-crop938.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Emotional Triggers &amp; Digital Media Promotions]]></video:title>
                    <video:description><![CDATA[Olga Andrienko, Head of Global Marketing, SEMrush.com, on how to ensure human triggers remain the key factor driving any form of communication, especially when it comes to promotional videos or digital advertising.]]></video:description>
                                        <video:publication_date>2019-03-15T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1244-johnson-glade-s-baby-abeer-campaign-introduces-first-ever-snapchat-lens-triggered-by-a-user-s-eyes</loc>
            <lastmod>2019-03-07</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1551986974-3208-crop566.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Johnson Glade’s Baby Abeer Campaign Introduces First-Ever Snapchat Lens Triggered by a User’s Eyes]]></video:title>
                    <video:description><![CDATA[On International Women’s Day (March 8), SC Johnson&#039;s Glade brand will launch a national lens takeover using a new Snapchat selfie lens that celebrates the rich heritage and bright hopes of women in the Kingdom.]]></video:description>
                                        <video:publication_date>2019-03-07T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1226-saudi-telecom-company-takes-a-bold-decison-to-move-the-nation-s-digital-transformation-forward</loc>
            <lastmod>2019-02-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1550825931-1943-crop550.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Saudi Telecom Company Takes a Bold Decision to Move the Nation’s Digital Transformation Forward]]></video:title>
                    <video:description><![CDATA[As you know, 2018 was a transformative year for Saudi Arabia, but what you might not know is how 19 December in particular, was a game-changer. That was the day, Saudi Telecom Company (STC), encouraged its clients to totally forget its stores existed. It closed all 220 branches across 118 cities in the Kingdom’s 2.1 million square kilometers of territory.]]></video:description>
                                        <video:publication_date>2019-02-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1221-trends-to-look-out-for-in-2019-by-remie-abdo-head-of-strategic-planning-at-tbwa-raad</loc>
            <lastmod>2019-02-14</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1550482938-6906-crop363.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Trends to look out for in 2019 by Remie Abdo, Head of Strategic Planning at TBWA/Raad]]></video:title>
                    <video:description><![CDATA[Remie Abdo, Head of Strategic Planning at TBWA/Raad shares her predictions with regard to the trends to watch in 2019.]]></video:description>
                                        <video:publication_date>2019-02-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1209-digital-transformation-to-take-a-firmer-grip-on-companies-in-the-coming-years-says-ralph-raad-managing-director-of-memac-ogilvy-beirut</loc>
            <lastmod>2019-02-11</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1549879227-4183-crop995.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Digital Transformation to take a firmer grip on companies in the coming years, says Ralph Raad, General Manager of Memac Ogilvy, Beirut]]></video:title>
                    <video:description><![CDATA[The evidence and industry expertise tells us that digital transformation will take a firmer grip on companies in the coming years, and it’s a trend we’re seeing among our own client base. Many organizations believe that by 2020, half of their revenue will be influenced by digital in some way. Meanwhile, studies suggest that digital transformation - across industry and society combined - has the potential to create up to $100 trillion by 2025. A failure to achieve digital change has also been marked as the number one reason why half of Fortune 500 companies have disappeared since the year 2000. The message for brands is clear: evolve or face extinction. As agencies, we can’t take a backseat during this evolution.]]></video:description>
                                        <video:publication_date>2019-02-11T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1210-trends-to-look-out-for-in-2019</loc>
            <lastmod>2019-02-11</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1550044211-4573.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Trends to look out for in 2019]]></video:title>
                    <video:description><![CDATA[It’s tough enough for brands to keep track of the big emerging tech and innovation trends but 2019 is likely to see an acceleration and expansion of this change. From Blockchain, through to voice, to AI-driven content and social commerce, evolution will be all around us.To help marketers get to grips with this, some of the senior leadership from various offices around the region have shone a spotlight on the big trends to look out for and identified their likely impact on the marketing and PR industry in 2019.]]></video:description>
                                        <video:publication_date>2019-02-11T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1220-technology-rules-says-carole-hayek-of-magna-beirut</loc>
            <lastmod>2019-02-10</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1550482581-2916-crop698.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Technology Rules - by Carole Hayek of Magna Beirut]]></video:title>
                    <video:description><![CDATA[For Carole Hayek, General Manager, Magna, “There is no doubt that technology has or will very soon reconfigure the dynamics and the way relationships are transformed among customers, brands and firms.” Here she shares her thoughts on the role technology will be playing in the communication industry, and how it is redefining the rules of the business.]]></video:description>
                                        <video:publication_date>2019-02-10T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1202-twitter-launches-elevatortweets-campaign-a-first-of-such-initiative-in-mena</loc>
            <lastmod>2019-02-03</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1549453190-4486-crop559.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA]]></video:title>
                    <video:description><![CDATA[Twitter has unveiled a regional-first campaign in Dubai with #ElevatorTweets where visitors taking the elevators at the Dubai Properties Group building in Media City could see curated, real-time conversations of various matters related to Saudi Arabia, displayed on a large LED screen and fitted on one wall of the lift. Interestingly, the tweets were tailored based on the floors to which people were going and relevant to the businesses located on each floor.]]></video:description>
                                        <video:publication_date>2019-02-03T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1130-avod-growth-is-outpacing-other-paid-media-with-spend-set-to-near-double-to-47bn-by-2023</loc>
            <lastmod>2018-10-25</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1540453207-619-crop858.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023]]></video:title>
                    <video:description><![CDATA[Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023. Of this, $46.6bn (36%) is expected to be spent by advertisers on ad-funded video-on-demand (AVOD) platforms, almost double the level invested today.These and other key findings are included in the latest monthly Global Ad Trends report focusing on OTT compiled by WARC, the international authority on advertising and media effectiveness.]]></video:description>
                                        <video:publication_date>2018-10-25T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1121-triangle-mena-keeping-up-to-speed</loc>
            <lastmod>2018-10-23</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1540281182-7470-crop261.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Triangle MENA: Keeping up to speed]]></video:title>
                    <video:description><![CDATA[Triangle’s operations manager Jessy Bechara talks specialisation, consolidation and how to survive as a boutique digital creative agency]]></video:description>
                                        <video:publication_date>2018-10-23T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1112-an-end-to-fraud</loc>
            <lastmod>2018-10-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1539852121-5029-crop403.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[An end to fraud?]]></video:title>
                    <video:description><![CDATA[Blockchain promises to eradicate fraud and make the digital advertising industry transparent. So why hasn’t it been embraced wholeheartedly by the advertising industry?]]></video:description>
                                        <video:publication_date>2018-10-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1110-augmented-reality-a-vision-of-the-future</loc>
            <lastmod>2018-10-12</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1539332661-2839-crop331.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Augmented Reality: a vision of the future]]></video:title>
                    <video:description><![CDATA[Augmented reality has the potential to blend the best of the digital and physical worlds, offering untold opportunity for the communications industry. So why is taking so long to take hold?]]></video:description>
                                        <video:publication_date>2018-10-12T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1109-building-brands-in-a-digital-age-an-interview-with-samer-shoueiry-of-publicis-dubai</loc>
            <lastmod>2018-10-04</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1539332157-464-crop712.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Building Brands in a Digital Age - an interview with Samer Shoueiry of Publicis Dubai]]></video:title>
                    <video:description><![CDATA[Digital Transformation is everywhere. Taking a look at any process in any given industry, things are changing and digital is being invoked to make the processes more and more efficient. From responsive websites to public relations via the social media, digital is the way to go. While Digital Transformation impacts processes, it has a significant impact on brands too. Brands continue to be important as more advertising moves digital, but new strategies are required in order to improve brand presence. To understand what a 21st century digital marketing strategy looks like, Samer Shoueiry, head of digital and social marketing at Publicis Groupe ME, provides advice.]]></video:description>
                                        <video:publication_date>2018-10-04T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1096-adapting-brands-to-the-digital-age</loc>
            <lastmod>2018-09-29</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1538383463-1836-crop28.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Adapting brands to the digital age]]></video:title>
                    <video:description><![CDATA[Today’s digital-mania has turned traditional marketing and branding strategies on their heads. But, what does it mean to be a brand in today’s increasingly digitalized world? Krikor Khatchikian, Managing Director at Grey Doha share his take.]]></video:description>
                                        <video:publication_date>2018-09-29T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1081-the-client-dilemma</loc>
            <lastmod>2018-09-24</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1537771621-4516-crop541.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Client Dilemma]]></video:title>
                    <video:description><![CDATA[All agencies, be they advertising, media or PR, are vying for clients’ digital budgets. But are clients in the process of moving on?]]></video:description>
                                        <video:publication_date>2018-09-24T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1077-rise-of-mobile-drives-advertisers-to-invest-30bn-in-online-video-despite-ongoing-risks</loc>
            <lastmod>2018-08-23</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1536738491-2598-crop558.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks]]></video:title>
                    <video:description><![CDATA[Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud. The rise of mobile usage is driving video consumption (particularly on mobile-optimised social platforms), which in turn is driving up advertiser investment in video. These and other key findings are included in the latest monthly Global Ad Trends report focusing on online video advertising compiled by WARC, the international authority on advertising and media effectiveness.]]></video:description>
                                        <video:publication_date>2018-08-23T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1045-the-rapid-rise-in-video-viewing-makes-online-video-the-world-fastest-growing-advertising-format</loc>
            <lastmod>2018-07-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1531817643-7006-crop334.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format]]></video:title>
                    <video:description><![CDATA[Zenith has looked at the growth in online video, the world’s fastest-growing advertising channel, focusing on consumption time, adspend, and how this new channel is changing brands’ media strategies.]]></video:description>
                                        <video:publication_date>2018-07-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/908-2018-social-media-trend-forecast-what-should-marketers-capitalize-on-this-year</loc>
            <lastmod>2018-01-20</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1517825089-4462-crop113.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[2018 Social Media Trend Forecast:  What Should Marketers Capitalize on This Year?]]></video:title>
                    <video:description><![CDATA[Curious to find out which social media trends are likely to dominate the digital world in 2018? Make sure to read our handpicked forecast of this year’s most promising trends.]]></video:description>
                                        <video:publication_date>2018-01-20T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/890-facebook-celebrates-communities-and-creativity-in-mena</loc>
            <lastmod>2018-01-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1516266332-5611-crop994.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Facebook celebrates communities and creativity in MENA]]></video:title>
                    <video:description><![CDATA[Community builders and original content creators from around the Arab world came together to share stories of their success and showcase how they&#039;ve leveraged Facebook, at the region&#039;s first ever &#039;A Place to Connect&#039; event.]]></video:description>
                                        <video:publication_date>2018-01-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/873-is-google-a-force-for-good</loc>
            <lastmod>2017-12-15</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
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                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1513591373-7425-crop834.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Is Google a force for good?]]></video:title>
                    <video:description><![CDATA[Google stands accused of abusing its near-monopoly in online search, avoiding corporate tax, and of not doing enough to combat illegal content and misinformation. Yet a key challenge is remaining innovative, says Matt Brittin, president of EMEA business and operations at Google.]]></video:description>
                                        <video:publication_date>2017-12-15T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/842-the-rise-of-micro-influencers-is-small-the-new-big</loc>
            <lastmod>2017-10-27</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1509350738-2588-crop189.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Rise of Micro-Influencers: Is Small the New Big?]]></video:title>
                    <video:description><![CDATA[With influencer marketing on the rise across the Arab region and worldwide, brands are often caught up in a ‘bigger is better’ paradigm when it comes to selecting relevant influencers. And while it may seem natural for modern-day marketers to gravitate towards the most popular accounts, namely those of celebrities and mega-influencers, to help promote their products, recent studies appear to refute this sacred rule of numbers.]]></video:description>
                                        <video:publication_date>2017-10-27T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/845-abdul-latif-jameel-motors-engages-massive-audience-with-youtube-animated-series</loc>
            <lastmod>2017-10-20</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1509354085-3193-crop697.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Abdul Latif Jameel Motors Engages Massive Audience with Youtube Animated Series]]></video:title>
                    <video:description><![CDATA[Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, recognizing the tremendous growth potential in the aftersales market, identified YouTube as the most effective channel for growing its customer base.]]></video:description>
                                        <video:publication_date>2017-10-20T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/837-a-talk-with-daniel-danker-on-facebook-s-video-offering-the-one-to-watch</loc>
            <lastmod>2017-10-14</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1508833142-3857-crop674.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[A Talk with Daniel Danker on Facebook’s Video Offering, the One to Watch]]></video:title>
                    <video:description><![CDATA[Facebook has revamped its video offering, creating a new hub for shows called Watch. Currently only available in the US, it is being tested ahead of an expected global rollout]]></video:description>
                                        <video:publication_date>2017-10-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/1093-the-battle-to-clean-up-digital-advertising</loc>
            <lastmod>2017-09-26</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1537954610-9074-crop281.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Battle to Clean Up Digital Advertising]]></video:title>
                    <video:description><![CDATA[Transparency, brand safety, ad fraud and viewability all plague online advertising. That’s why brands such as P&amp;G, Unilever and MasterCard are fighting back, calling for the industry to come together to clean up the digital advertising ecosystem. Can they succeed?]]></video:description>
                                        <video:publication_date>2017-09-26T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/817-tony-abou-ghazaly-on-pr-in-the-age-of-social-media</loc>
            <lastmod>2017-09-15</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1505979481-7748-crop664.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Tony Abou Ghazaly on PR in the Age of Social Media]]></video:title>
                    <video:description><![CDATA[From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social media has significantly disrupted the field of Public Relations in recent years. To know more about the evolving dynamics of this relationship in Lebanon and the region, ArabAd reached out to PR Specialist Tony Abou Ghazaly, Founder of The Agenda Beirut, for firsthand insight on the topic.]]></video:description>
                                        <video:publication_date>2017-09-15T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/809-innovative-digital-formats-to-drive-global-ad-growth-to-2019</loc>
            <lastmod>2017-09-11</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1505720056-9562-crop457.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Innovative digital formats to drive global ad growth to 2019]]></video:title>
                    <video:description><![CDATA[Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive 14% annual growth in total display advertising – a category that includes these formats as well as traditional banners – according to Zenith’s new Advertising Expenditure Forecasts, published September 11, 2017.]]></video:description>
                                        <video:publication_date>2017-09-11T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/753-let-s-talk-about-content</loc>
            <lastmod>2017-06-28</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1498633012-7741-crop31.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Let’s talk about content]]></video:title>
                    <video:description><![CDATA[Content is one of those topics that agencies never bore of discussing. The problem is that most of it is complete rubbish]]></video:description>
                                        <video:publication_date>2017-06-28T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/755-the-rising-tide-of-influence</loc>
            <lastmod>2017-06-28</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1498637898-1328-crop14.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Rising Tide of Influence]]></video:title>
                    <video:description><![CDATA[Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But are a lack of transparency and limitations surrounding effectiveness and measurement about to derail the influencer juggernaut?]]></video:description>
                                        <video:publication_date>2017-06-28T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/754-instagram-likes-and-glamour</loc>
            <lastmod>2017-06-27</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1498719168-8502-crop316.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Instagram, likes and glamour]]></video:title>
                    <video:description><![CDATA[Fashion influencers can earn a fortune and live the life of a celebrity. But how effective are they, and should brands’ interaction with them be changing?]]></video:description>
                                        <video:publication_date>2017-06-27T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/752-the-full-digital-journey-triangle-s-way</loc>
            <lastmod>2017-06-21</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1498115408-6934-crop977.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Full Digital Journey Triangle&#039;s Way]]></video:title>
                    <video:description><![CDATA[Beirut-based digital agency, Triangle MENA, has been established only three years ago. It has yet gone a long way in such a short time. Nadim Bou Yazbeck, the captain of the Triangle ship, has started this company from the ground up. Over the years, he has learned and evolved considerably especially in the realm of digital marketing methods for offering maximum reach and revenue for his clients. His experience with diverse brands from Lebanon and the region, helped him in gaining tremendous knowledge of the field, successfully. In a talk with ArabAd, Bou Yazbeck shares some insights.]]></video:description>
                                        <video:publication_date>2017-06-21T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/747-how-the-rise-of-mobile-video-is-reshaping-creativity</loc>
            <lastmod>2017-06-19</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1497863072-4212-crop801.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[How the rise of mobile video is reshaping creativity]]></video:title>
                    <video:description><![CDATA[The creative possibilities we have today are endless and their effectiveness increasingly measurable, says Alex Brunori, creative lead at Google MENA]]></video:description>
                                        <video:publication_date>2017-06-19T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/746-data-is-the-key-for-publishers</loc>
            <lastmod>2017-06-18</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1497861806-5223-crop323.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Data is the key for publishers]]></video:title>
                    <video:description><![CDATA[Programmatic allows publishers to be as compelling to advertisers as Facebook if they embrace data, says Richard Fitzgerald*]]></video:description>
                                        <video:publication_date>2017-06-18T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/724-adapt-or-die</loc>
            <lastmod>2017-05-29</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1496045994-1983-crop211.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Adapt or die]]></video:title>
                    <video:description><![CDATA[If your expertise lies in digital, data or content creation you should be laughing in a job market that is short on laughs]]></video:description>
                                        <video:publication_date>2017-05-29T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/723-2018-marcom-trends</loc>
            <lastmod>2017-05-28</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1496040568-9120-crop539.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[2018 Marcom Trends]]></video:title>
                    <video:description><![CDATA[The ability to reach out and resonate with a targeted audience has always been important to any brand – but in today&#039;s digital age it is vital. A powerful mix of social media, high-speed internet access and an ever-increasing penetration of smartphones and tablets means a brand&#039;s reputation can be conveyed around the globe in just a matter of seconds. While this presents an amazing opportunity, how are branding and marketing agencies ensuring they provide the creative counsel and dynamic advice needed to enable their clients to stand out from an increasingly crowded marketplace?Boudy Nasrala, Founder of Beirut-based global branding and interactive agency, WonderEight, shares his views.]]></video:description>
                                        <video:publication_date>2017-05-28T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/654-is-video-production-killing-the-tvc</loc>
            <lastmod>2017-03-15</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1489583975-1427-crop826.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Is video production killing the TVC?]]></video:title>
                    <video:description><![CDATA[Is there still room for the big budget television commercial in a world increasingly dominated by low-cost video?]]></video:description>
                                        <video:publication_date>2017-03-15T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/650-collective-bkp-takes-a-plunge-into-the-future</loc>
            <lastmod>2017-03-14</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1489139532-9638-crop918.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Collective BKP Takes a Plunge into the Future]]></video:title>
                    <video:description><![CDATA[Dubai-based production house Collective BKP is one of the first in the region to fully embrace virtual reality and 360 video. The company’s partner and film director Omar Abbas tells us more.]]></video:description>
                                        <video:publication_date>2017-03-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/594-four-social-media-trends-to-look-forward-to-in-2017</loc>
            <lastmod>2017-01-18</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1484742521-396-crop56.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Four Social Media Trends to Look Forward to in 2017]]></video:title>
                    <video:description><![CDATA[Here is a quick forecast of the trends to look forward to in 2017 in terms of online content. We’ve tracked down the most relevant predictions circulating among online experts to bring you a comprehensive roundup of the hottest fads to follow.]]></video:description>
                                        <video:publication_date>2017-01-18T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/595-media-traditional-vs-digital</loc>
            <lastmod>2017-01-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1484743108-1054-crop275.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Media, Traditional vs. Digital]]></video:title>
                    <video:description><![CDATA[Shadi Abdulhadi, Founder and CEO of Boopin, an interactive full-fledged digital service agency, reflects on the advantages both traditional and digital media have on guaranteeing optimum results.]]></video:description>
                                        <video:publication_date>2017-01-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/568-artificial-intelligence-to-impact-the-marketing-industry-next-year</loc>
            <lastmod>2016-12-14</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1481810815-8827-crop710.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Artificial Intelligence to Impact the Marketing Industry Next Year]]></video:title>
                    <video:description><![CDATA[More than half of global CMO&#039;s said they expected the impact of AI on marketing and communications to be greater than the impact of social media]]></video:description>
                                        <video:publication_date>2016-12-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/553-succeeding-to-fail-vs-failing-to-succeed</loc>
            <lastmod>2016-12-12</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1481551161-9082-crop514.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Succeeding to Fail vs. Failing to Succeed]]></video:title>
                    <video:description><![CDATA[In an exclusive interview with ArabAd, Nehme Lebbos, digital transformation strategist and CEO at NELCOM Group talks about why Lebanon still has a highly underdeveloped digital services sector and what could be done to change all that.]]></video:description>
                                        <video:publication_date>2016-12-12T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/502-dubai-based-ad-agencies-mbus-on-facebook-our-top-picks</loc>
            <lastmod>2016-11-29</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1479132186-6021-crop642.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Dubai-Based Communication Agencies on Facebook: Our Top Picks]]></video:title>
                    <video:description><![CDATA[MENA-based advertising agencies have failed to build a sustainable presence or set an effective communication strategy on Facebook, as their content is mostly geared toward third-party shares and miscellaneous agency news and thus lacks the creative edge that should normally be associated with the award-winning work of these agencies. This being said, here’s a quick roundup of the most accomplished among them in terms of content and posting frequency.]]></video:description>
                                        <video:publication_date>2016-11-29T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/503-dubai-based-comms-agencies-on-instagram-our-top-picks</loc>
            <lastmod>2016-11-28</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1479135885-5761-crop456.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Dubai-Based Comms Agencies on Instagram: Our Top Picks]]></video:title>
                    <video:description><![CDATA[After tracking the posting patterns of the region’s top advertising agencies on Instagram, we noticed the sheer absence of a clear strategy in terms of content coupled with highly irregular posting frequencies. It seems that MENA creatives are too busy creating content for brands to be able to dedicate time for managing their respective agencies’ online presence on the photo-sharing platform. But despite the predominant lack of organisation, below are a few agencies that have managed to make the cut.]]></video:description>
                                        <video:publication_date>2016-11-28T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/504-dubai-based-ad-agencies-on-twitter-our-top-picks</loc>
            <lastmod>2016-11-27</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1479138037-2224-crop484.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Dubai-Based Ad Agencies on Twitter: Our Top Picks]]></video:title>
                    <video:description><![CDATA[Despite their relatively shy presence on Facebook and Instagram, a significant majority of Dubai-based ad agencies are better off on Twitter. If we were to conduct a quick comparative analysis of the three platforms, then it would be clear that MENA agencies fare the best on Twitter by far. Through sharing relevant updates, interacting with the online community and garnering relatively large numbers of followers along the way, each of these agencies was able to establish a distinct identity on the microblogging platform as you can infer from the below numbers derived respectively from Twitter (tweets, followers, following) and social analytics website Klear (activity, popularity, responsiveness, skills and expertise, demographics).]]></video:description>
                                        <video:publication_date>2016-11-27T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/446-five-lebanese-admen-to-follow-on-twitter</loc>
            <lastmod>2016-10-23</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1476971422-5283-crop613.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Five Lebanese Admen to Follow on Twitter]]></video:title>
                    <video:description><![CDATA[Very few Arab admen/women seem to have established a significant presence on Twitter to date as many of them have either been inactive for an excessively long period of time or are not present on the platform altogether. The world’s most beloved microblogging platform is definitely in need for more faces of advertising from the region to share, explore and inspire. Meanwhile, here are a few ones you can keep an eye on.]]></video:description>
                                        <video:publication_date>2016-10-23T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/445-lebanese-ad-agencies-on-instagram-our-top-picks</loc>
            <lastmod>2016-10-22</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1476970020-5309-crop744.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Lebanese Ad Agencies on Instagram: Our Top Picks]]></video:title>
                    <video:description><![CDATA[It is quite astonishing to see Lebanese advertising agencies, who often handle the Instagram strategies of a multitude of local and international brands and thus interact with the platform of an almost daily basis, not have a strategically relevant presence on the platform themselves. A simple observational roundup of these agencies’ Instagram accounts is enough to infer that most of them either have not logged into their account since 2013 or are on a once-in-a-lifetime posting frequency. This being said, it is important to note that a remaining few have nonetheless managed to establish a strong presence on the platform and are using it as a visual documentation tool of their work and creative philosophy. Here’s a quick roundup of our top picks!]]></video:description>
                                        <video:publication_date>2016-10-22T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/444-lebanese-ad-agencies-on-facebook-our-top-picks</loc>
            <lastmod>2016-10-21</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1477050774-8256-crop608.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Lebanese Ad Agencies on Facebook: Our Top Picks]]></video:title>
                    <video:description><![CDATA[It seems Lebanese ad agencies fare better on Facebook than they do on Instagram as most of them have established some kind of a relevant presence on the platform, even if not all of them have been consistent with their posting frequency and overall digital marketing approach. Below is a quick roundup of our top picks, in no particular order.]]></video:description>
                                        <video:publication_date>2016-10-21T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/361-fp7-leads-the-way-to-adopt-facebook-at-work</loc>
            <lastmod>2016-09-01</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1473950175-132-crop569.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[FP7 Leads the Way to Adopt Facebook at Work]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2016-09-01T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/368-comment-positively-gains-28-million-impressions-on-social-media</loc>
            <lastmod>2016-08-07</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1474029548-7385-crop523.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[‘Comment positively’ Gains 28 Million Impressions on  Social Media]]></video:title>
                    <video:description><![CDATA[Aletihad newspaper, the Arabic-language sister newspaper of The National, publicised the overwhelming success of its ‘comment positively’ campaign (3alek bi ijabiya), which is said to have received over 28 million impressions on social media platforms. The latest statistics exceeded expectations, coming just two months after its launch.]]></video:description>
                                        <video:publication_date>2016-08-07T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/123-digital-marketing-is-the-way-forward-for-smes</loc>
            <lastmod>2016-07-12</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1468488544-3612-crop514.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Digital marketing is the way forward for SMEs]]></video:title>
                    <video:description><![CDATA[London Business School expert Naufel Vilcassim recommends cost-effective alternative to traditional marketing methods.]]></video:description>
                                        <video:publication_date>2016-07-12T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/207-the-optimal-information-model</loc>
            <lastmod>2016-07-05</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1470141642-4542-crop186.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Optimal Information Model]]></video:title>
                    <video:description><![CDATA[Nawaf Felemban, CEO and Founder of Kasra talks with ArabAd about the unprecedented strides his company has been making in the field of Arabic content through the introduction of Native Advertising. Though the field of native advertising is nothing new, the approach this company has taken has proven to be, anything but ordinary.]]></video:description>
                                        <video:publication_date>2016-07-05T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/159-helping-advertisers-retarget-effectively-in-mena-region</loc>
            <lastmod>2016-04-30</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1469772910-3840.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Helping Advertisers Retarget Effectively in MENA Region]]></video:title>
                    <video:description><![CDATA[One of the drivers of ROI for digital advertising compared to advertising on traditional media platforms is the ability to target customer segments in real time through programmatic advertising. To this end publishers such as Google and Facebook promise to deliver campaigns to certain demographic and behavourial segments based on data collected from a number of different sources. In part this data includes claimed data from consumers themselves, relating to details such as their date of birth, gender, marital status and occupation. Where applicable publishers will report back they have delivered advertising impressions, which may include this self-reported data to the designated target. This raises some questions: To what extent can we be sure this data is accurate and consumers are correctly declaring information about themselves? Consequently, to what extent can we be sure campaigns are delivered to the correct target?]]></video:description>
                                        <video:publication_date>2016-04-30T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/145-the-spinneys-online-shopping-experience</loc>
            <lastmod>2016-04-10</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1469706086-6621-crop883.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Spinneys Online Shopping Experience]]></video:title>
                    <video:description><![CDATA[Most of us hate going to the grocery store. Fighting for parking, dealing with the crowds, dodging shopping carts, waiting in long lines at checkout— Grocery shopping can indeed be tedious, but as with almost everything else under the sun, the web offers solutions to help alleviate that. Thankfully, we live in the future, and we can have anything brought to us instead of having to go get them. But as more of us buy books, clothing, even furniture online, will more of us start buying our groceries that way too? Ralph el Kahi, Group Head of Marketing at Spinneys talks to ArabAd about all the exciting innovations the renowned supermarket chain has introduced to bolster its onine shopping, as he discusses the response the Internet supermarket experience has witnessed so far.]]></video:description>
                                        <video:publication_date>2016-04-10T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/144-souq-online-gone-bigger</loc>
            <lastmod>2016-04-09</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1469704685-747.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Souq Online Gone Bigger]]></video:title>
                    <video:description><![CDATA[Over the past 10 years, Souq.com has grown many-folds, paving the way for e-commerce to thrive and for local and international businesses to flourish in this region. Today, Souq.com is the largest online retail and marketplace platform in the Arab world, featuring more than 1.5 million products across 31 categories such as consumer electronics, fashion, health and beauty, home and household goods, toys and baby items. It is now the platform for many direct brands, from global brands, to exclusive ones, attracting over 45 million visits per month, with localised operations in the KSA, UAE and Egypt as well as serving the rest of the GCC countries through Cross Border Trade. As part of its ambitious plans to grow the business, further drive the e-commerce upward trend in the Middle East and support thousands of merchants on the platform, Souq.com has recently launched its new campaign and tagline, “It’s yours.” ArabAd caught up with Ronaldo Mouchawar, CEO &amp; Co-Founder of Souq.com, to learn more what has pushed him to expand the site’s selection of products and implement such dynamic new plans.]]></video:description>
                                        <video:publication_date>2016-04-09T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/153-mena-marketers-and-shoppers-embrace-e-commerce</loc>
            <lastmod>2016-04-06</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1469710676-1526-crop34.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[MENA Marketers and Shoppers Embrace E-commerce]]></video:title>
                    <video:description><![CDATA[E-commerce is witnessing a major growth spurt in the MENA region as consumers increasingly shift from the showroom to the webroom.]]></video:description>
                                        <video:publication_date>2016-04-06T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/170-the-rise-of-online-video-advertising-a-slow-death-for-traditional-tvcs</loc>
            <lastmod>2016-03-26</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1469783423-1848-crop989.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Rise of Online Video Advertising:  a Slow Death for Traditional TVCs]]></video:title>
                    <video:description><![CDATA[With Facebook-owned photo-sharing platform Instagram and privately held image messaging application Snapchat experimenting with longer video ads, digital savvy brands are increasingly shifting their advertising budget away from TV and straight into online video advertising.]]></video:description>
                                        <video:publication_date>2016-03-26T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/172-ecstasy-labs-a-new-breed-of-producers</loc>
            <lastmod>2016-03-14</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1469785158-167-crop541.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Ecstasy Labs: a New Breed of Producers]]></video:title>
                    <video:description><![CDATA[A new breed of producers has emerged representing a novel generation of producer/creator who seem to be at the forefront of reshaping the media landscape of tomorrow. One such company is Beirut-based Ecstasy Labs, which officially launched operations in September 2015. This production company was, from the start, keen on defining its edge by positioning itself as &#039;The Social Video Agency&#039;. ArabAd caught up with Ziad Takla, managing partner at Ecstasy Labs to learn more about the incredible rise of video and the manifold opportunities this medium holds.]]></video:description>
                                        <video:publication_date>2016-03-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/111-patrick-lahoud-finding-passion-in-digital</loc>
            <lastmod>2016-03-12</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1460970138-965.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Patrick Lahoud: Finding Passion in Digital]]></video:title>
                    <video:description><![CDATA[Patrick Lahoud, MD of Accelarate ME Online, talks about running one of the oldest digital agencies in KSA while sharing his optimist forecast.]]></video:description>
                                        <video:publication_date>2016-03-12T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/173-virtual-reality-the-new-frontier</loc>
            <lastmod>2016-03-06</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1469786061-9044-crop186.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Virtual Reality, the New Frontier]]></video:title>
                    <video:description><![CDATA[With the ever-evolving advances in technology and the corresponding growth interest from industry players, virtual reality (VR) is taking off. Happy Finish, a global creative production studio and agency offers 360 cross platform post production services and immersive content experiences for leading brands, advertising agencies and photographers. The company has already created innovative VR experiences for many global brands including, Walmart, Samsung, Honeywell and Subway. Simon Gosling, CEO of Happy Finish, spoke at Dubai Lynx to discuss the creative process of VR and how storytelling is made possible with this immersive technology, providing a new, exciting way for consumers to engage with their favourite brands.]]></video:description>
                                        <video:publication_date>2016-03-06T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/239-data-minding</loc>
            <lastmod>2016-03-02</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1471359874-2216-crop159.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Data Minding]]></video:title>
                    <video:description><![CDATA[I was like “Dude it’s really weird, I’ve visited a movie for Maz Jobrani on Youtube and few hours later I was bombarded with his page posts on my Facebook account; how the heck did that happen?” My techy friend: “you’re being watched bro” with a smirky smile.]]></video:description>
                                        <video:publication_date>2016-03-02T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/280-empowering-brands-with-wearables</loc>
            <lastmod>2016-02-24</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1472039580-7606-crop318.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Empowering Brands with Wearables]]></video:title>
                    <video:description><![CDATA[People are sometimes amazed at how we have become one with devices, machines, and the cloud. But overall, we’ve adopted this oneness with technology quite seamlessly; as we constantly seek to control our environments. Discmans evolved into iPods; Monocles to Microsoft HoloLens. Our mobiles enable us with the ‘nowism’ of tuning in to customisable experiences, while our smart TVs load personalised content on and off the cloud.]]></video:description>
                                        <video:publication_date>2016-02-24T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/461-kuwaiti-blogs-under-the-spotlight</loc>
            <lastmod>2015-12-16</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1477482213-2795-crop294.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Kuwaiti Blogs under the Spotlight]]></video:title>
                    <video:description><![CDATA[Here is a selection of Kuwaiti blogs that we recommend you follow. These five blogs have different flavors, yet they are all Kuwaiti-themed and are worth a read whether you’re interested in books, food, family stories, fashion or lifestyle.]]></video:description>
                                        <video:publication_date>2015-12-16T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/460-dubai-based-food-and-lifestyle-blogs-under-the-radar</loc>
            <lastmod>2015-11-13</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1477481324-2700-crop315.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Dubai-Based Food and Lifestyle Blogs Under the Radar]]></video:title>
                    <video:description><![CDATA[Here is a selection of four Dubai-based blogs covering lifestyle-based topics mainly fashion and food related. ArabAd talks to these passionate bloggers about how their blog came to be and the uniqueness of the content.]]></video:description>
                                        <video:publication_date>2015-11-13T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/459-four-lebanese-bloggers-under-the-radar</loc>
            <lastmod>2015-10-18</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1477405303-7625-crop432.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Four Lebanese Bloggers Under the Radar]]></video:title>
                    <video:description><![CDATA[Four Lebanese bloggers who have had extensive experience in the communication field share the stories of their blogs.]]></video:description>
                                        <video:publication_date>2015-10-18T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/265-ya-kbirna-facebook-campaign-denounces-the-country-s-leaders</loc>
            <lastmod>2015-10-01</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1471874446-6671-crop742.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Ya Kbirna...  Facebook Campaign Denounces the Country’s Leaders]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2015-10-01T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/231-spearheading-growth</loc>
            <lastmod>2015-07-15</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1470321462-6547-crop63.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Marco Bertozzi: Spearheading Growth]]></video:title>
                    <video:description><![CDATA[As part of VivaKi’s leadership team, Marco Bertozzi is responsible for the programmatic strategy for senior global accounts. Joining VivaKi in 2010, Marco launched and spearheaded the strategy for addressability. As President of Audience on Demand (AOD) EMEA and NA Client Services, he was responsible for driving the phenomenal growth of AOD. The man who was named Programmatic Champion in The Drum’s 2015 Honours List of ‘People to Watch’ discusses the intricate nature of programmatic and why advertisers should embrace it.]]></video:description>
                                        <video:publication_date>2015-07-15T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/451-top-arab-tech-blogs-roundup</loc>
            <lastmod>2015-07-07</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1477060932-4597-crop731.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Top Arab Tech Blogs Roundup]]></video:title>
                    <video:description><![CDATA[In this Blogosphere piece, ArabAd addresses the founders of four top tech blogs from the Arab region for an insider peek at their work.]]></video:description>
                                        <video:publication_date>2015-07-07T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/39-reine-abbas-of-wixel-studio-on-the-element-of-initiative</loc>
            <lastmod>2015-07-01</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1443688198-4186.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Reine Abbas of Wixel Studio on The Element of Initiative]]></video:title>
                    <video:description><![CDATA[Lebanese entrepreneurs are different from other entrepreneurs. There’s a little something quite hard to explain, quite hard to pinpoint&amp;nbsp; that makes their struggle just a bit more bittersweet. Bitter because of the challenges presented by the tough, capricious Lebanese market . Bitter because taking any initiative in this market is an extreme risk and an extreme gamble.&amp;nbsp; Yet sweet because success in said market evokes a magnified sensation of pride and accomplishment. Aiding in bringing the art and science of gaming into the sphere of the Lebanese and Arab markets, Wixel Studios co-founder Reine Abbas is an example of how enough persistence, dedication, and proactivity can create a success story we could all learn from.&amp;nbsp;&amp;nbsp;In a talk with ArabAd,&amp;nbsp;&amp;nbsp;Abbas&amp;nbsp;explains how gaming can--whether we know it or not--change the world, as she&amp;nbsp;implies that&amp;nbsp;&quot;We are all creators&quot;.]]></video:description>
                                        <video:publication_date>2015-07-01T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/40-rocket-fuel-talks-artificial-intelligence-and-programmatic</loc>
            <lastmod>2015-07-01</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1443689548-6939.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Rocket Fuel Talks Artificial Intelligence and Programmatic]]></video:title>
                    <video:description><![CDATA[Artificial Intelligence and Big Data lie at the heart of the programmatic revolution, which is in turn reshaping the online advertising market. However, they are both highly unregulated, which introduces complications that need to be addressed. ArabAd took this opportunity to sit down with Dominic Trigg, Rocket Fuel‘s SVP and General Manager EMEA and emerging markets, to discuss Artificial Intelligence’s role in programmatic, and its future in society at large.]]></video:description>
                                        <video:publication_date>2015-07-01T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/41-daniel-young-programmatic-a-gateway-for-creativity</loc>
            <lastmod>2015-07-01</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1443690554-9168.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Daniel Young: Programmatic, a Gateway for Creativity]]></video:title>
                    <video:description><![CDATA[Originally from New Zealand, Daniel Young has been working in the UAE since Feb 2015. Prior to joining the Choueiry Group, Young has worked in London from late 2007 for the likes of AOL, Vevo and The Weather Channel where he was responsible for international programmatic revenues and overall yield across multiple platforms and products.Today, he is based in Dubai and working as the Yield and Programmatic Director for Digital Media Services (DMS), the digital branch of the Choueiri Group, where he is concentrating on building and developing the programmatic offering and maximising overall yield from its array of audiences, titles and platforms. In the following interview, Young delves into programmatic buying and expands on how programmatic can serve creativity and achieve success.]]></video:description>
                                        <video:publication_date>2015-07-01T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/377-beirut-tv-s-animated-world</loc>
            <lastmod>2015-03-16</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1474293853-2560-crop324.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Beirut+ TV’s Animated World]]></video:title>
                    <video:description><![CDATA[]]></video:description>
                                        <video:publication_date>2015-03-16T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/299-diwanee-strikes-a-unique-partnership</loc>
            <lastmod>2014-07-10</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1472566625-6159-crop822.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Diwanee Strikes a Unique Partnership]]></video:title>
                    <video:description><![CDATA[ArabAd brings you an exclusive interview with Tarek Homsi, General Manager of Diwanee, one of the leading digital publishers in the Middle East that recently signed a ground-breaking partnership with Webedia, a French digital publisher, which some believe is set to pave the way for a new kind of business model.]]></video:description>
                                        <video:publication_date>2014-07-10T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/249-navigating-a-sea-of-code</loc>
            <lastmod>2014-06-17</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1471442801-2649-crop768.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[WetPaint: Navigating a Sea of Code]]></video:title>
                    <video:description><![CDATA[ArabAd met with key executives at digital company WetPaint to discuss the services and solutions they are providing for their clients online.]]></video:description>
                                        <video:publication_date>2014-06-17T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/290-the-content-traps-10-principles-for-creating-quality-content-for-online-platforms</loc>
            <lastmod>2014-04-14</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1472556473-4214-crop995.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[The Content Traps &amp; 10 Principles for Creating Quality Content for Online Platforms]]></video:title>
                    <video:description><![CDATA[In the hypothetical Marketing History Book of the future, the year 2014 will be remembered by a single 3-word phrase: “Content is King”.]]></video:description>
                                        <video:publication_date>2014-04-14T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/310-are-messenger-apps-the-future-of-social-media</loc>
            <lastmod>2014-02-26</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1472653295-4051-crop244.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Are Messenger Apps the Future of Social Media?]]></video:title>
                    <video:description><![CDATA[There is a paradigm taking place in the advertising universe within the digital galaxy, where the Facebook and Google planets rule supreme. They are both spaces that one billion people travel to each month. However, there is a new mass forming around mobile platforms and social media is acting catalyst. Instagram and Twitter are established planets, where advertisers know how to navigate. A new destination that attracts 450 million monthly visitors is a planet called WhatsApp. Advertisers are not allowed to visit. Is that all about to change following the $19 billion acquisition by Facebook? Are the planets going to converge? Despite the statements by Facebook ruler Mark Zuckerberg and Brian Acton and Jan Koum of WhatsApp, history tells us that advertisers always find a way to reach a large audience.]]></video:description>
                                        <video:publication_date>2014-02-26T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
            <url>
            <loc>https://www.arabaddigital.com/en/article/294-creating-games-with-a-twist</loc>
            <lastmod>2014-01-03</lastmod>
            <changefreq>monthly</changefreq>
            <priority>0.8</priority>
                            <video:video>
                    <video:thumbnail_loc>https://www.arabaddigital.com/cms_storage/img-1472561752-3037-crop203.jpg</video:thumbnail_loc>
                    <video:title><![CDATA[Creating Games with a Twist]]></video:title>
                    <video:description><![CDATA[A group of 17 artists, designers and developers with a shared passion for games founded, in 2012, Game Cooks. Based in Lebanon and catering to the world, the young and vibrant team, creates fun and feel-good adventure type games with an Arabic twist.]]></video:description>
                                        <video:publication_date>2014-01-03T00:00:00+00:00</video:publication_date>
                </video:video>
                    </url>
    </urlset>
